Social media has grown tremendously over the past decade. It began with the rise of search engines and the internet, followed by the emergence of social networks like Facebook and Twitter. Today, social media sees billions of users engaging for many hours each month. Platforms like Facebook and Twitter have become integral tools for businesses to connect with customers, gain brand awareness, and target advertising. Effective use of social media requires understanding different platforms and how to engage audiences through relevant content and conversations.

1. Social Media

2. A Little History History is who we are and why we are the way we are. -David C. McCullough

3. First…There Was The Internet 27 Years, 3 Months, 3 Days old 1,802,330,457 Users 259,561,000 Users in North America 76.2% of the North American Population

4. 34,000 Searches Per Second 97% of Internet Uses Search Less Than 13% Visit Page 2 11 Years Old Second…There Was Search

5. Third…There is The Social Web 60% of Americans Use social media 89% of Women Use social media 5 Hours 35 Minutes: Time Spent on Social Networks Per Month Most Trafficked Website Category on the Internet

6. 105,779,710 Registered Users 300,000 More Users Added Every Day 600 Million Search Queries Per Day Conversations Show In Google and Bing Conversationally Targeted Advertising

7. Twitter – The Conversation Customer Service Industry/Topic News Message Broadcast Brand Monitoring

8. 400,000,000+ Active Users This Year (and it’s speeding up) 100,000,000 Active Users Last Year Very Business Friendly Highly Targeted Advertising Network Integrated Website Tools

9. Facebook – The Social Graph Relevance

10. Relevance Example Logged In Not Logged In Not Logged In Logged In

11. What Can You Do With A Page? Recruit a “Fan” Club Integrate events from Eventbrite Understand your target demographic Build a retail store Customize all content on the tabs

12. Where Do I Start?

13. In Summary Traditional Search is Becoming Less Relevant Your Friend’s Opinion Has High Relevance Just because they are not responding does not mean they are not watching Facebook Will Own Web Traffic http://www.forrester.com/Groundswell/profile_tool.html

14. Questions?

16. Digital Marketing Frequency Funnel Frequency By Week Company/Newsletter Company Blog Facebook/Linkedin Twitter 1-2 20+ 0-1