BoDW 11 mobile marketing - 20111125

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Ronald Lenz

Tecnologia Negócios

Waag Society / 7scenes
Urban Reality Lab / Mobile Storytelling platform

We transform streets into a playgrounds...

We even let you be an architect for a day...

You could say we market
streets, landmarks,
museum collections,
landscapes and cities
to smartphones

We layer cities with new meaning

The power of smartphones
Primary means of accessing the Internet worldwide by 2020

Subscribers: 5.3 billion (77% of the world population).
Growth led by China and India

Coverage: 85% of new handsets access the mobile Web.
Many mobile web users are mobile only!

Marketing: Ad spend predicted US$3.3 billion in 2011

Behavior: news, travel, maps, social networking, shopping, games,
music and search (mobile web & apps)

Apps: 10.9 billion downloaded, expected peak in 2013, prices
falling, 1 in 4 never used.

Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-
ticketing in 2015 for travel, festivals, cinemas and sports events

Some statistics
probably outdated

MuseumApp
All museums publishing to one app

Make sure you’re on the mobile web
and be optimized...

Be on the App stores of course
and advertise in other apps as well...

Be where your audience is
campaign and engage in conversation

Provide an experience & connect to everyday life
storytelling, gameplay, augmented reality & location interaction

Deliver fresh & real-time content
because people want new things

Always have free stuff, and...
make purchase easy (freemium)

Make it personal & social
allow people to favorite, upload, comment, rate & share

Thanks!
Ronald Lenz
www.7scenes.com
ronald@7scenes.com
@rlenz

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BoDW 11 mobile marketing - 20111125

1. Mobile marketing leveraging the power of smartphones by Ronald Lenz, CEO 7scenes

2. Waag Society / 7scenes Urban Reality Lab / Mobile Storytelling platform

3. We draw cities...

4. We draw cities...

5. We draw cities... and pigeons

6. We show hidden heritage...

7. We transform streets into a playgrounds...

8. We make landscapes come to life...

9. We extend museums...

10. We even let you be an architect for a day...

11. We layer cities with new meaning

12. You could say we market streets, landmarks, museum collections, landscapes and cities to smartphones We layer cities with new meaning

13. The power of smartphones Primary means of accessing the Internet worldwide by 2020

14. Some statistics

15. Subscribers: 5.3 billion (77% of the world population). Growth led by China and India Coverage: 85% of new handsets access the mobile Web. Many mobile web users are mobile only! Marketing: Ad spend predicted US$3.3 billion in 2011 Behavior: news, travel, maps, social networking, shopping, games, music and search (mobile web & apps) Apps: 10.9 billion downloaded, expected peak in 2013, prices falling, 1 in 4 never used. Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m- ticketing in 2015 for travel, festivals, cinemas and sports events Some statistics probably outdated

16. MuseumApp All museums publishing to one app

17. Make sure you’re on the mobile web and be optimized...

18. Be on the App stores of course and advertise in other apps as well...

19. Be where your audience is campaign and engage in conversation

20. Provide an experience & connect to everyday life storytelling, gameplay, augmented reality & location interaction

21. Interact with locations

22. Augment Reality

23. Scan codes

24. Recognize images

25. Tell stories & play games

26. Deliver fresh & real-time content because people want new things

27. Always have free stuff, and... make purchase easy (freemium)