Demographics of Bingo Players in Canada

Demographics of Bingo Players Presented by Richard Leigh-Bennett, CMRP Vice President, Gaming and Lottery

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Introducing Decima Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

National Gambling Behaviour Monitor - Study Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8% 26% 37% 16% 13% 100% 300 Atlantic Canada 900 Quebec 1,300 Ontario 550 Western Canada 450 British Columbia 3,500 Canada

Study Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bingo Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presentation Highlights Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Demographics of Bingo Players “Ladies Night Out”

Age: Bingo Market versus General Population

Gender: Bingo Market versus General Population

2. Characteristics of Bingo Players Risky Business

Characteristics of Bingo Players: Vices ,[object Object],[object Object],[object Object],21% 25% Hard liquor drinkers 41% 33% Wine drinkers 36% 33% Beer drinkers 17% 33% Smokers Non-Bingo players Bingo Player

Characteristics of Bingo Players: Gambling Behaviour ,[object Object]

Characteristics of Bingo Players: Lottery Games Played in the Past 12 Months ,[object Object]

Characteristics of Bingo Players: Participation in Gambling Activities ,[object Object]

Participation in Gambling Activities: Casinos ,[object Object],[object Object],[object Object]

Participation in Gambling Activities: Bingo ,[object Object],[object Object],[object Object],[object Object]

Participation in Gambling Activities: Gaming Machines ,[object Object],[object Object],[object Object]

3. Bingo Player Problems On the Edge

Bingo Players and Problem Gambling ,[object Object]

4. Population Trends “ In ten years we will all be ten years older”

Not Getting any Younger ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Demographic Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spending Assumptions ,[object Object],[object Object],[object Object],[object Object]

Moving into the Next Decade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Canadian Population Totals Age 15-74: 2006 to 2016

Canadian Population Females Age 15-74: 2006 and 2016

5. Summary A Social Opportunity – Don’t drop the Ball

Self Described Gambling Activity: Bingo Players

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you. Richard Leigh-Bennett, CMRP [email_address] (613) 230-2013

Demographics of Bingo Players in Canada

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