This document lists 11 objectives for public relations activities: to arouse interest of stockholders and financial community; to win goodwill of community neighbors, dealers, and employees; to inform and serve consumers; to render public service; and to inform government officials.

10. 4) TO AROUSE THE INTEREST OF
STOCKHOLDERS AND FINANCIAL
COMMUNITY

11. 5) TO WIN THE GOODWILL OF
COMMUNITY NEIGHBORS

12. 6) TO DEVELOP THE GOODWILL OF
DEALERS

13. 7) TO WIN THE GOODWILL OF
EMPLOYEES

14. 8) TO INFORM AND SERVE
CONSUMERS

16. 10) TO RENDER A PUBLIC SERVICE

17. 11) To inform government officials