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Rene Kooyman 4 February 2010 Creative Industries as key strategic sector The entrepreneurial dimensionof cultural and creative industriesespecially SMEs
The  cultural  and creative industries ‘Cultural industries’: goods or services that embody cultural expressions, irrespective commercial value: film, DVD, video, television and radio, video games, new media, music, books and press, performing arts, visual arts. ‘Creative industries’ : use culture as an input , whose outputs are mainly functional: architecture, advertising, design and fashion.’  The entrepreneurial dimension: ,[object Object]
 innovative practices, and/or assuming entrepreneurial risk
new products; forms of organization;  new markets; new            production methods; new sources of supplies and materials,[object Object]
Annual turnover	Or: ,[object Object],[object Object]
Staff headcount - turnover Creative industries:
Business categories ,[object Object],motivation ,[object Object]
Creative Partnership – Two creative people
Designer and Business Partner – One creative and one business partner
Designer and Licensing Partner – Designer under royalty contract
Designer and Manufacturer – Designer in contractual agreement with manufacturer

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100204 Amsterdam Rk

Notas do Editor

  1. Different dimensions: social dimension Social dimension: Social integration , Fostering territorial cohesion and identity ,Reinforcing self-confidence of individuals and communities Participate in the expression of cultural diversity.
  2. Welcome, proud to deliver the introduction presentationTwo topics: creative economy , position of the Dutch