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Passionate about CRO and how a business leverage it at scale to increase revenue and gain more customers whilst lowering acquisition costs. One of the hosts on the Experiment Nation podcast, a global community of CROs sharing ideas in that space. With over 10,000 followers on YouTube, it's one of the most active communities within the experimentation space. I've had the opportunity to have great conversations with some of the titans in our industry from one of the leading pioneers like Ronny Kohavi and A/B testing maverick Ton Wesseling.