The document discusses plans for a lipstick advertisement targeting both male and female audiences of all ages, demographics, and social classes. It aims to challenge stereotypes by normalizing lipstick for people of all genders. Close-up shots of different models wearing the lipstick would showcase its variety of shades and textures on different skin tones. The ad would take place in a classroom setting to appeal to students and feature models in black or white costumes depending on their skin tone.

1. The focus is on the lips,
exemplifying the meaning
behind the product.
The positioning of the
models hands drawing
attention towards her lips
acts as an USP.
By using an EXTREME CLOSE UP illuminating
the product on the lips, exposes the product
to the audience and the quality of the
texture or colour which can act as the
companies USP and this is an advantage of
using this camera shot. The reasoning of
the production doing this produces more
attention towards the lips.
The camera shots I would ideally use
for my product would be examples of
the above, which would represent the
model and my chosen product
through intensified close ups.
The objective behind my production is to
exemplify the makeup segment of lipstick and
the strategies used when portraying the
product which is shown perfectly through
examples of Rimmel London productions.
Within my production, I would like to use
and experiment with the following:
Talking heads style
Realistic form
Surrealism
Sleek colour scheme / Dark autumn colours
Headshots of the models
Medium close up
to show the
different genders
wearing my
product and
different skin
tones.
The iconography within my advertisement
would ideally be the costumes my models
would use and the lipstick product.
Location would be within a class room using
a green screen to project a dark background
that matches the lipstick colour.
Mise en scene:
Most likely black
costumes for paler
models and white
for darker models
to illuminate their
skin tones.

2. The ideal demographics of my product would target a female and
male market with similar characteristics and life styles such as being
cosmetic wearers and buyers. The reason for me wanting to appeal
to male audiences also is because there has been an increase in the
creativity of makeup and within the media it no longer has a barrier
between genders but also involves the niche members of males who
are confident within their person to embrace the power of makeup
and to lead a life within the makeup industry. There will be diversity
among them depending on the cosmetics they buy but my product
would ultimately bring them together, however unlike other products
within the makeup industry that would relentlessly orientate their
product only to the younger female and male audience, I want to
embrace and encourage older target audiences to be more involved
with my product. Although statistically there is a decline in older
women buying lipstick, I want my product to challenge this and make
lipstick their ultimate weapon in recreating themselves as confident
and fabulous. Despite these statistics – internal critique from
Andrew Price, a general manager of consumer products claims “Just
like other make up items, lipstick is almost exclusively marketed to a
youthful audience.” I want to challenge this and create leverage to an
older age group and learn how their demographic groups shop. I
don’t want to just target my audiences through demographics
depending on their age, gender etc. I want to appeal on the basis of
their persona and characterise my product to appeal to them
through a combination of interests, purchases and the way they
represent their life style. By advertising my product and brand I
don’t want to specifically target young women from 16-45, I want to
appeal to those with beauty driven led lifestyles and passions.
The psychographics particularly that would embrace my
product would most likely be Explorers (Seek discovery, Energy,
Individualism and experience.) and Reformers (Seeks
enlightment, freedom of restrictions and personal growth,
Social awareness and independent judgement.) the reason
behind this would be these groups of psychographics ideally like
to be their own person and explore the new things in society
and the world. Ideally because I would target both males and
females, they would fit within these categories due to the
justification I made why I want to appeal to male audiences as
well – because there is a intensified increase of individualism
within modern society of today. More men of today have been
progressing towards abandoning ideas about masculinity being
suited and business orientated and more towards the
highlighted number of men who use their makeup skills online
on social media such as Instagram or YouTube – such as
characters as Patrick Starr, Jefree star or even James Charles. As
well as this, even before the antique ideas of men wearing
makeup were open but not as exclusive as within todays society.
Music idols such as Prince or goth icon Robert smith would be
seen wearing lipstick or eyeliner. Despite these efforts, the use
of beauty products to enhance men's appearance is still seen as
taboo, but by appealing to a male audience I would like to
challenge this.

3. Using different headshots of different models, within a box
frame style I would address the usage of my product with
different genders and skin tones. I want to be able to appeal
to many different women and male figures around the
world.
The Loreal advert shown here is in the form of a realistic
advert, by doing this they are appealing to everyone
because they are producing a naturalistic image of the
different shades of makeup – I would like to inspire my
advert to embed these conventions within the production
and relate different shades of lipstick to different people
appearing to target a more mainstreamer and young
audience however also have the leverage of an older
audience so it would involve everyone and not just target
one specific social economic demographic.

4. Appealing to social classes among audiences can be difficult as
many marketing techniques within the makeup industry can
be both high street brands and drug store brands. I want my
product to be a drug store brand that many different social
classes from A to C can purchase and make it appealing to
have as a go to product or a use everyday product. By doing
this it will help break down my target audience and apply to
higher status audiences within management as well as junior
workers – but I also want to target my product to the social
economic group of E because of students who have a passion
for makeup. By involving both genders, every culture, and the
lifestyle and persona of makeup lovers I am striding towards a
gender equalised product that will help both men and women
embrace both the feminine and masculine side of makeup. I
want my product to materialistically end the arbitrary and
binary roles of women and men by creating different
standards of these roles in beauty and gender. By creating a
product that embraces both genders, it forms a voice to
express personal passions for makeup regardless of sexual
orientation, social glass and position in society. Lipstick can be
enjoyed by anyone regardless of how one identifies their sex –
calling my lipstick unisex would generalise that other makeup
products are issued just for one sex and that would intensely
be close-minded and I would avoid trying to clearly
differentiate this in my advert, instead I will just place male
figures in my advert without having to publicise the idea of it
being a unisex product as lipstick is just for enjoyment. For
example a previous product by “Lipstick Queen” created a
product that was labelled as their first “unisex” product – but
ultimately would not every makeup brand be unisex?
Furthermore my product will achieve this.
Above is the grey sealed
lipstick container that was
titled as “Unisex.”
The above article – summarises
the fact that this product based
their creation of the idea of
being unisex but it wasn’t
entirely explained why.