Here's the Keynote Presentation I delivered at this year's annual ASTD Houston Conference entitled "The Time to Mobilize Learning is Now!"

1. +
THE TIME TO MOBILIZE
LEARNING IS NOW!
@rjacquez | #mLearning
Learning. Anytime. Anywhere

4. +
Mainframe Computing Era
1960s

5. +
Mini Computing Era
1970s

6. +
Personal Computer Revolution
1980s

7. +
Disk Operating System (DOS)

8. +

10. +
1990s
j / k

11. +
Sir Tim Berners-Lee
1990s

12. +
First
Web
Page

13. 1996 2002 2002 20061993
FutureSplash Animator was
created by Jonathan Gay
and Robert Tatsumi at
Future Wave Software
eHelp acquires
FlashCam. Software is
renamed RoboDemo
Macromedia Acquires
Future Wave Software and
renames software Flash
Articulate is founded
by Adam Schwartz
The Rise of Flash and e-Learning

15. PC / GUI Era The More Features,
the Better
Editing Area

16. PC / GUI Era = The more
features, the better

17. ―The real
problem with
the UI is that
it is an
Interface.
Interfaces get
in the way.‖
— Donald
Norman
(1990)
Office Space

19. +
Saint Peter‘s Square - 2005

20. No Support for
Adobe Flash
There‘s an App for
that!

21. +
Saint Peter‘s Square - 2013

24. There are approximately 490,000 babies
born every day worldwide

26. + Mobile is the fastest Technology shift in
history. Traction: Time from consumer availability
to 10% penetration
Tablets achieved 10%
traction in 2011

27. + Cisco Global Mobile Data Traffic Forecast
Update, 2012–2017
By the end of 2013, the number of mobile-connected devices will exceed the number of
people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita.

28. +
Mobile Web Users to Surpass Desktop
users in 2014

29. +
Mobile Changes Everything

30. mobile

31. +
There‘s
an App
for that

32. +
There‘s
an App
for that

33. +
There‘s
an App
for that
(Area Code) POPCORN

34. +
There‘s
an App
for that

35. +
There‘s
an App
for that

36. +
There‘s
an App
for that

38. +
e-Learning

39. +

40. +

42. +
Mobile means
―capable of being moved‖
Conversations Calendars E-mail Music

43. +
Mobile is ALWAYS with you. ALWAYS on.

44. +
Instant On. Always On.

45. +
Cohesiveness. Built-in.

46. + Mobile‘s ―killer app‖ is the
built-in sensor superpowers

47. + Location Awareness:
Google Maps on Desktop PC vs. Mobile Maps

48. +
Banks are Reimagining the Experience

49. + Snap Photos to File Taxes via TurboTax

50. +
Auto Insurance Companies and Mobile
Take and submit pictures using your device camera and record accident details and vehicle damage.

51. +
Airlines look to Mobile to improve Travel
Track your checked bag – just like you track a package. On Delta, iPhone users can scan the barcode – and watch your bag‘s
journey from departure to arrival and all points in between.

52. +
Transportation goes Mobile

53. +
The App Store has almost 200 Apps
which can aid people with diabetes

54. + Apps help adults and children diagnosed with
autism, cerebral palsy, Down‘s Syndrome

55. +Mobilizing Learning is the Next Big Thing

56. Andrew Vanden Heuvel
[through Glass]
Physics teacher/Glass
Explorer Andrew Vanden
Heuvel takes a classroom
on a virtual field trip

57. +
eLearning vs. mLearning
eLearning was about consuming. mLearning will be about consuming plus creating via the sensor
superpowers

58. +

59. + Moving Forward without Adobe
Flash on Mobile

61. + If your existing Learning is Flash-based and your
learners try to access it on mobile devices, this is what
they are seeing:

62. +
The Comfort Zone of the Desktop

63. A Myriad of
Screen
Sizes

68. +
The Current State of eLearning
Tools for #mLearning
Adobe Captivate 6 converted to HTML5 across multiple devices

69. Today we
cannot
control
which
device
learners
use to
access our
Learning
— me
Learning
Learning
Learning Learning
Learning
Learning
Learning
Learning
Learning
Learning
Learning
Learning

70. +

71. +

74. +
Even baby fingers are wider than most
touch targets.
Microsoft Windows 8
Touch Guidance

75. +
Target size influences error rate
Microsoft Windows 8 Touch Guidance

79. Internet Explorer on Windows 8 touch-enabled Ultrabooks

80. + Ideal Touch Target Placement for
multiple screens

81. + Examples of iPad Apps [Camera]

82. +
Embracing Simplicity
―Increase simplicity by subtracting the obvious
and adding the meaningful‖ – The Laws of
Simplicity

83. PC / GUI Era The More Features,
the Better

84. +
Mobile Era = Less is More
―… the mobile age demands new
parameters. Now we need
services that require less typing,
fewer buttons, simple swipe and
pinch actions, browsing that
seamlessly integrates vertical and
horizontal movement, larger
images, and fewer data hooks
that clutter up the user
experience.‖
⌃Hamish McKenzie, PandoDaily

85. +

86. +
Thinking Mobile First
 Thinking Mobile-first forces you to focus and prioritize
 Thinking Mobile-First makes Desktop eLearning better
 Helps you avoid ―shrinking‖ desktop content for mobile via
HTML5 Conversion tools
 Go small by going Big when designing for Mobile
 Thinking Mobile-first forces to simplify, simplify, simplify
 Don‘t wait until your ready for mLearning, think mobile-first now

87. “…start fresh with progressive
enhancement,building from the basic all the
way to a desktop view. When we´re done,
you´ll have a page that is optimized
regadless of the screen size.”
Small screens
(smartphones)
Medium screens
(tablets)
Larger screens
(desktops and TVs)
Progressive enhancement based on screen sizes and client features
Gardner & Grigsby (2012)
Head First Mobile Web.
O´Really Media, Inc.

88. +
Adobe Photoshop on the Desktop

89. +
Adobe ‗Reimagined‘ Photoshop for
Touch

90. +
LinkedIn
Simplify!
Simplify!
From 2,000
Pages on the
desktop to 71 on
mobile

91. + Minimize Text Input
 Typing on mobile devices is a
challenge
 Keep Text Input to a minimum
 Experience-first. Ask for critical
information only
 Help the User with text input, as
illustrated left via Snapguide

92. + Use Sliders as Input
Trulia American Red Cross

93. +
Case Study: American Red Cross
Lesson: Smartphone-only Apps. No Tablet support

94. + Lesson: Leverage Sensor
Superpowers

95. + Lesson: Keep it Simple!

96. + Lesson: Keep it Engaging &
Lightweight!

97. + Lesson: Make Learning Fun

98. + Lessons: Engaging and Effective Tests

99. +
Lessons: Be Creative. Reimagine. Think
Outside the eLearning Box

100. + SIMPLIFY. SIMPLIFY. SIMPLIFY

101. +
In Closing…

102. +
Facebook

103. +

105. +
RJ Jacquez
@rjacquez
www.rjacquez.com
rjjacquez@mac.com
Thank
You !