2. WHY HAVE A WEBSITE?
• The main reason to have a website, is to provide a
point of contact for prospects and customers.
• Secondary reasons for having a website are:
• Product information
• Operation details (hours of operation, location,
etc.)
• Visual showcase
3. WHY HAVE A WEBSITE?
COST AND COMPLEXITY OF YOUR WEBSITE DEPENDS
ON THE MESSAGE AND CONTENT YOU WISH TO
PROVIDE.
Can be simple “business card” style site
Can be complicated and/or very detailed
May or may not be appropriate to have on-line
ordering, or bill paying
4. WEBSITE: FACE OF YOUR
BUSINESS
THIS TECH SAVVY WORLD YOUR
WEBSITE REPRESENTS YOUR
BUSINESS.
5. GOOGLE
YOUR NEW BUSINESS CARD PEOPLE
SEARCH FOR YOUR WEBSITE, TO KNOW
ABOUT YOUR BUSINESS BEFORE
APPROACHING. GOOGLE IS PLAYING ROLE
OF BUSINESS CARDS.
6. UP FOR A GOOD
WEBSITE?
A GOOD WEBSITE IS ONE WHICH
TRIGGERS A SENSE OF INTEREST IN
YOUR TARGET CROWD, WHICH MAY
BE CUSTOMERS AT TIME. USER
INTERFACE, DESIGN AND CONTENT
ARE MAJOR VISIBLE FACTORS IN
WEBSITE. COMPATIBILITY, EASE OF
USE ARE SOME OTHER VERY
IMPORTANT PROPERTIES OF
EXCELLENT WEBSITE.
7. MEANINGFUL CONTENT
• Making content relevant and separate
is a key factor of making good web
pages great.
•Content on your webpage sets it apart
from others.
8. CONTACT INFORMATION
•Appropriate and easy to find contact
information is key factor to bring
business to your organization.
•Keep it simple and user friendly.
9. BEST INBOUND MARKETING TOOL
•Sharing is caring and inbound marketing
is about creating and sharing content with
the world. By creating content specifically
designed to appeal to your dream
customers, inbound marketing attracts
qualified prospects to your business and
keeps them coming back for more.
10. VISUAL APPEAL
•First and foremost thing visitor come
by is the aesthetics.
•Make sure to use soothing and well
distributed colors on your website.