Advanced Audience Targeting in Digital Advertising
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Anthony Plamondon, Vice President, The Lukens Company Join Anthony to learn how your nonprofit can use Facebook custom audience retargeting techniques and digital advertising to drive awareness and reach niche audiences. They will discuss Seattle Art Museum’s Teen Night Out Case Study and share insights on using Facebook and Twitter for advanced demographic targeting.
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Advanced Audience Targeting in Digital Advertising
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- 4. Social Media for Non Profits / April 28, 2014 Digital Advertising – Search Ads Roy Lichtenstein Save 20% on membership. Join Art Institute of Chicago today! join.artic.edu Find Your Masterpiece Save 20% on membership. Join Art Institute of Chicago today! join.artic.edu
- 5. Social Media for Non Profits / April 28, 2014 Purchase Path Roy Lichtenstein Save 20% on membership. Join Art Institute of Chicago today! join.artic.edu
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- 7. Social Media for Non Profits / April 28, 2014 Facebook List Build and Like forms Facebook List Build Form Facebook Fan Build Form
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- 9. Social Media for Non Profits / April 28, 2014 Additional Digital Strategies
- 10. Social Media for Non Profits / April 28, 2014 Google Grant Free Search Advertising for non profits 1. $10,000 per month spend cap 2. Keywords are capped at $2 3. Google Grant should be supplemented with paid search
- 11. Social Media for Non Profits / April 28, 2014 Facebook Strategies Recent Changes 1. Changes to organic posts 2. Increased targeting opportunities Strategic Targeting 1. Facebook Custom Audiences 2. Demographic/Behavioral 3. Look-a-like modeling Facebook Right Rail Ad Facebook News Feed Ad
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- 15. Social Media for Non Profits / April 28, 2014 Cara Eagan CaraE@SeattleArtMuseum.org Anthony Plamondon anthony@thelukenscompany.com Questions?