Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.

1. DIVE INTO SOCIAL MEDIA WEB
PROMOTIONS AND REVENUE
GENERATION
Ritesh Ambastha, iWillStudy.com

2. Agenda Copyright
 Make a free Blog
 Host your personalized Blog
 Google AdSense setup
 AdSense Technical details
 Google AdWords Basic Concepts
 Google Analytics
 Search Engine Ranking
 Facebook Pages & Facebook Ads
 Other Social Media Platforms

3. Free Blog Copyright
Blogger
Wordpress
Tumblr
Posterous

4. Blogger Copyright

5. Blogger: Monetize Copyright

6. Blogger Continues Copyright
 Ads setup with Blogger
 Customization of Ads
 Check Statistics
 And much more.. (Practical Stuff)

7. Wordpress Copyright

8. Wordpress: Create Ads Copyright

9. Personalized Blog Copyright
 Buy a domain name
 Buy a hosting solution
 Buy a plan from
blogging platforms
like
WORDPRESS.ORG

10. Google AdSense Copyright

11. Content Implementation Copyright
 Optimising your AdSense for Content
implementation
 Placements
 Formats
 Color Palettes

12. Place your Ads where users
will see them Copyright

13. Placements – Above the fold and
near rich content Copyright

14. Embedded in your content Copyright

15. Near navigational menus Copyright

16. Formats: Text Copyright

17. Formats: Image Copyright

18. Color Palettes: Blending Copyright

19. Color Palettes: Complementing Copyright

20. Color Palettes: Contrast Copyright

21. AdSense Channels Copyright
 Channels enable you to view detailed reporting
about the performance of specific pages and ad
units.
 By assigning a channel to a combination of pages
or ad units, you could track the performance of a
leaderboard versus a banner.
 There are two types of channels from which to
choose: URL channels, and custom channels.

22. AdSense Channels Copyright
 URL Channels
 By entering a full or partial URL, you can begin
tracking the performance of particular pages in your
site.
 Custom Channels
 Use custom channels to track the performance of
different ad formats, for example, or to compare
different page topics to one another.

23. What is Google AdWords Copyright
Online Advertising

24. What is Google AdWords Copyright
 AdWords is Google's main advertising product and
main source of revenue. Google's total advertising
revenues were USD$28 billion in 2010.
 AdWords offers pay-per-click (PPC) advertising,
and site-targeted advertising for text, banner, and
rich-media ads.

25. Benefits of AdWords Copyright
 Effective: Advertise on the most-used search engine
worldwide.
 Local: Choose to show your ads in your region only.
 Quick: Set up your ad within minutes.
 Easy: No expertise required.
 Measurable: Reports show you what you get for your
money.
 No risk: You only pay when your advertising works.
 Flexible: Change, pause or end your campaign at any
time.

26. How It Works? Copyright
 You create your ads
 You create ads and choose keywords, which are words or
phrases related to your business.
 Your ads appear on Google
 When people search on Google using one of your
keywords, your ad may appear next to the search results.
Now you're advertising to an audience that's already
interested in you.
 You attract customers
 People can simply click your ad to make a purchase or
learn more about you.

27. Costs and Payments Copyright
 Set your budget
 There's
no minimum spending requirement – the amount
you pay for AdWords is up to you.
 Avoid guesswork
 They provide keyword traffic and cost estimates so you
can make informed decisions about choosing keywords
and maximizing your budget. (Estimate keyword costs)
 Pay only for results
 You'recharged only if someone clicks your ad, not
when your ad is displayed.

28. Pay Per Click Advertisements
(PPC) Copyright
 Advertisers select the words that should trigger their
ads and the maximum amount they will pay per click.
 When a user searches on Google, ads for relevant
words are shown as "sponsored links" on the right side
of the screen, and sometimes above the main search
results.
 Click Through Rates (CTR) for the ads are about 8% for
the first ad, 5% for the second one, and 2.5% for the
third one. Search results can return from 0 to 12 ads

29. SEO and Keyword Research Copyright

30. Google Keyword Tool Copyright
 http://adwords.google.com/select/KeywordToolExt
ernal

31. Advertiser Competition Copyright
 This particularly identifies the number of ads that
are placed by Google.com and Google’s content
network in the AdWords advertising .
 This is the quantity of promoters who are paying for
Google to run ads by means of Google AdWords.

32. Global/Local Monthly Search Copyright
 Global Monthly Search Volume depicts the global
search engine results for the particular search
phrase.
 Local Search Volume represents how many Google
users have searched for that search term inside of
your country or state in the past month.

33. Google Analytics Copyright
 How many people have
viewed your site over a
set period
 How long visitors have
spent on each page of
your website
 What keywords people
used to arrive on your
website
 What other websites sent
traffic to your website
 Visitor location
Let’s check it out in action !

34. Brand Promotion: Ideas !! Copyright

35. Facebook Copyright
 Make a Facebook page
 Promote your page offsite
 Make your page interesting
 Have a clear idea of what you want people
to do
 Use Facebook ads
 Build a Facebook app
 Make your content easy to share
 Create and interact with Facebook groups
 Give your fans exclusives
 Use Facebook analytics

36. World & Web is Yours! Play it Copyright

37. Be in Touch Copyright
 Event PPTs & Study Material:
http://iwillstudy.com/event/
 Join us on Facebook: www.facebook.com/iwillstudy
 Ask Questions: www.iwillstudy.com/forum
 Our Blog: http://blog.iwillstudy.com
 Email us: tech@iwillstudy.com

38. What Next? Copyright
 How to make your own Google-like search engine?
Heard of Lucene or Sphinx ???
 Mobile Technologies – Android and iPhone
Applications Development. Programming in
Objective C and Java.
 Open Source Technologies – Linux & Beyond !
If you are interested, call us again !