Increasing Your Print ROI with Fast & Affordable Digital Color

Increasing Your Print ROI with Fast & Affordable Digital Color Barbara Pellow Group Director, InfoTrends Tina Langton Supervisor of Computer Processing, Red Rose Mailing Services, Inc. Bob Rymarchuk Owner, UBR Services Casey Williams Sales Representative, DataImage

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A Simple Question… Why is Digital Color So Important in Today’s Market?

Color Print On Demand is Driving the Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Color Print On Demand is Driving the Market (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not Everyone Gets It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Income from Various Services: 2004 vs. 2008 Source: The Future of Commercial Printing in the United States, InfoTrends, 2008 What percentage of your income (total sales or revenue) do you believe comes from the following types of services? Source: The Changing Print for Pay Market: The Future of Commercial Printing, InfoTrends, 2004 N = 270+ Commercial Printers Percentage Change 8.7% 3.1% -7.7%

Source: The Future of Commercial Printing in the United States, InfoTrends, 2008 What percentage of your digital B&W and color volume (measured in pages) comes from the following categories? N = 278 Commercial Printers 30-40% of digital volume from offset transfer Volume Moving from Offset to Digital

Source: InfoTrends Offset Is Moving to Digital

2. No Different than Television – Color Communicates! ,[object Object],[object Object],[object Object],[object Object],[object Object],¹ The Persuasive Properties of Color ; Ronald E. Green; Marketing Communications , October 1984. ² Loyola University School of Business, Chicago, IL., as reported in Hewlett-Packard's Advisor , June 1999; (http:// www.hpadvisor.com ) . ³ The Power of Color ; Dr. Morton Walker; Avery Publishing Group; 1991.

Source: U.S. Print On Demand Market Forecast, 2007-2012. InfoTrends, 2008. Black & White is Moving to Color Annual Impressions (B) Overall 4% CAGR 782 B 630 B Annual Impressions (U.S. POD)

3. Shorter Run Lengths ,[object Object],[object Object],[object Object],[object Object],[object Object]

Anticipated Change in Run Lengths 2004 2008 For the following run lengths (sets of documents), do you expect to see an increase or decrease in the frequency of printing jobs? Source: InfoTrends 2004 and 2008 Print Service Provider Surveys Percentage of Respondents Run Length Range

4. Mass Customization/Personalization Source: InfoTrends’ A Vertical-Market Approach to Document Services in the U.S., June 2006 Variable Data Printing ,[object Object],[object Object],[object Object],Logo Photo Signature Customer Data Text

TransPromo: A Different Type of Variable Data

Retail Value of U.S. POD Variable Data Market $5.8 $14.9 20.8% CAGR

U.S. Primary Industries/Shipments E-enabled CAGR 2.4% 31% Source: e-Enablement: The Future of Graphic Communications. InfoTrends, 2008.

6. Movement toward “Super-Efficiency” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three Market Perspectives ,[object Object],[object Object],[object Object],[object Object]

Red Rose Mailing Services, Inc. ,[object Object],[object Object],[object Object],[object Object]

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Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Key Considerations in the Digital Color Investment ,[object Object],[object Object],[object Object]

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UBR Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Counter & Front Office Area Riso RZ990 (meter - 1,669,649 Two yrs. old) HC5500 (657,304 Eight months)‏

The Applications/The Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Color Investment Considerations at UBR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Color Print On Demand is Driving the Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Increasing Your Print ROI with Fast & Affordable Digital Color

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