Inbound call tracking: After 9 months cooperating with Ringostat call analytics service a PVC manufacturer “Perfect LTD” decreased the number of missed calls from 65% to 25%, as well as increased the average number of inbound calls to 500 per month. Check the case study to learn how they managed to get 3 time more calls and reduce customer acquisition costs. https://ringostat.com/en

1. Case study: pvc windows
production — the number of calls
is increased by 3 times

2. Company “Perfect” has been engaged in design and output
of metal-plastic constructions of different complexity for
more than 10 years.
It’s a certified vendor of metal-plastic (PVC) windows with a
15 year guarantee. The company has 37 filial branches.
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

3. After 9 months of using Ringostat company
“Perfect” not only decreased the number of
missed calls from 65% to 25%, but also
increased the average number of calls to
nearly 500 per month.

4. Company “Perfect” implemented our service at the end of December 2014.
During the first months of work 65% of missed calls were recognized basing on the
collected statistics.
Given that our statistics shows 30% of missed calls on an average, the company
had the potential for optimization.
Diagnosing problem areas
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

5. Analysis of conversations via the hosted PBX showed decent
results
In the following months, according to our recommendations, the call agents were
able to improve the quality of calls processing, and with the work of marketers these
measures provided an increase of up to 10% in incoming calls each month.
This became possible thanks to the virtual PBX complementing our call tracking. All
the calls were recorded with call agents’ detailed notes and were carefully analyzed.
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

6. Managers call back more often after call tracking implementation
The best result was achieved in
August, when the number of missed
calls was reduced to 25%.
After the implementation of call
tracking, managers began calling
customers back in case of not
responding to their calls, and the
number of missed calls became
much smaller.
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

7. In order to increase the number of calls a callback service was
implemented
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

8. P.S. Everything you want to know about
call back widget is right here.

9. We propose to use two approaches for working with the callback widget:
1. Forced. The users see a widget in a form of a handset. When they click on
it, an online form offering to leave their phone numbers appears. After
filling this form, users receive calls from call agents in 30 seconds.
2. Depending on the duration of stay. This is a self-learning version of the
callback. It analyzes the actions of site visitors, determines the moment
when people are more likely to make a call and shows the callback widget at
this moment.
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

10. Callback generates about a third of calls
The number of calls has been increasing since February, the month of
call tracking implementation.
In March the number of calls via the callback widget reached nearly the
half of all calls. In July, August and September the total number of calls
increased and the number of calls via callback decreased to one third.
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

11. The callback function has its target audience
The graph shows that the number of direct
calls didn’t decrease.
The suggestion is that some users
wouldn't call if there wasn't a callback
widget.
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

12. What was achieved
in 9 months?
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

13. Results (1)
The number of calls increased and the traffic stayed the same (there isn’t any data
about calls in the beginning of the year, because targets for calls were set only in February;
the number of calls differs from those of call tracking, because the arrangement to work
only with targeted calls in Google Analytics):
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

14. The number of missed calls is reduced from 65% in January to 25% in
August.
Results (2)
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

15. Conversion rate from the
site is increased.
Results (3)
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

16. What's next?
After 9 months of work we increased the number of calls from the site and
thus reduced the cost of attracting customers. But we still have something to work
on:
- in October we started to use toll free numbers;
- the next stage will be integration of Ringostat with client’s CRM in order to
optimize call agents’ work and make it easier.
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

17. Conclusions
Using our service allowed “Perfect” marketing specialist to turn phone calls from one of
the ways of communication to the main tool of clients attraction. Of course, the specifics of a
particular market contributed to this. However, it would be difficult to achieve these
results without clear guidelines on the interdependence of calls and advertising
campaigns.
Complete integration of the various tools on the basis of cloud telephony (call tracking,
virtual PBX, callback widget) allowed businesses to invest with confidence based on the
analytical reports received from Ringostat.
Case study in the niche of the metal-plastic windows: the
number of calls from the site is increased by 3 times

18. Would you like to uncover if you
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19. Our contacts:
+1 855-422-2555 USA
+44 20-3769-5209 UK
sales@ringostat.com
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