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Semelhante a WordCamp Philly 2011 - put your business on the web
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WordCamp Philly 2011 - put your business on the web
- 1. What you need to know to put your business on the web
- 2. Owen Winkler Twitter: @ringmaster Owen@criticalhit.us Owner/Architect Critical Hit, LLC 18 years of development experience Emeritus WordPress core developer
- 3. Who The Heck Are You People? Business owners Responsible employees Ambitious developer/designer WordCamp organizers looking to keep me honest
- 4. Today's Goals Save me aggravation Save you time and money Make everyone happy!
- 5. We do this by talking about... Everything except WordPress!
- 6. Topic Outline Your Site Idea Technical Services Required Hiring Contractors Making Your Site Run Smoothly
- 8. Your Site Idea I already think it sucks, but I won't tell you that
- 9. What you need to have in mind Who will use your site? What will your visitors expect to find there? What do you want to tell your visitors? What is the look you're going for? What other sites are like yours?
- 10. Paper Prototypes & Wireframes
- 11. Here's where things break! You hired a designer, didn't you?
- 12. Web Design Disciplines User Interface Information Architecture User Experience Graphic Design
- 13. Technical Services Required To Start Click here to buy now!
- 14. Technical Services Required To Start Domain Names Email Web Hosting
- 15. Domain Registration Your "dot com" and then some Contact info Costs $10-ish Registration is not hosting
- 16. DNS Hosting Root Servers Domain Name Service Root servers and Authoritative caching SPF records ISP
- 18. Web Hosting Criteria to look for Features/Stack Security Storage Reliability Speed Price Bandwidth Support availability Low-level access
- 19. Web Hosting Shared Cloud Generally Cheaper Scales Well Quick support Seamless relocation Shares resources Integrated VPN Overselling Support? Server Maintenance
- 20. Web Hosting Dedicated Hosted WP All yours - resources Scales Well All yours - Monitored/maintained software Higher price All yours - hardware Usually only file-level access
- 21. Beware!! You get what you pay for Separate responsibility if possible Ask for recommendations!
- 22. Hiring Contractors Haharder sites are hard!
- 23. Contractors On-demand, one and done High expertise, short contract Hard to assess ability
- 24. Contractor Rates $60-$200 per hour Fixed pricing per project
- 25. Contractor Caveats Do not accept "canned" solutions Best tool & coder for job Contractor must ask good questions! Should be honest about capabilities May up-sell services
- 26. Contractor Caveats You have the "business knowledge" Commit to the solution for your budget Set milestones, not deadlines Be responsive; answer questions Tons of other stuff...
- 27. Where do I find a decent contractor? WordCamp attendees/ WordPress presenters mailing lists PANMA WordPress meetup eLance
- 28. Hiring a Developer Ask for code samples Corporate culture fit You must be out of your mind
- 29. Bootstrapping!
- 30. Making Your Site Run Smoothly Oh, you've only just begun...
- 31. Stuff you should have thought about while you were waiting to receive your site mockup! Content Backups SEO Maintenance Analytics Spiral marketing
- 32. Spiral Marketing Say what now?
- 33. Build it and...
- 35. Analytics
- 36. Put that thang in reverse and... Database Files Configuration
- 37. Maintenance
- 38. Owen Winkler Twitter: @ringmaster Owen@criticalhit.us