Social Video Track: Show Don't Tell: Transforming Into A Digital Brand

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By Radio Free Europe/ Radio Liberty This is the presentation slides from the News Impact Summit Prague on 14 October 2016. For more, visit http://newsimpact.io

Mídias sociais

COUNTRIES
23 26LANGUAGES
1950 17BUREAUSFOUNDED

DECIDING TO GO DIGITAL
Go where the audience is
Auto-playing videos
New market for digital content in Russian

CASE STUDY
Kadyrov: Let Me Be A Loser...
Views 1.9 million (Facebook/YouTube)
Time to produce: 1 day
Avg. watch time: 1:04

DECIDING TO GO DIGITAL
Priorities, engagement over clicks
Lots of original content, esp. video
No choice

CASE STUDY
You Think Your Job Is Tough?
Views: 33.6 million
Shares (FB): 658 thousand
Organic views: 96%

SEPT. 2015
117K
847K
356K
566K
13M
4.5M
FOLLOWERS
SEPT. 2016
EXAMPLE: FACEBOOK
VIDEO VIEWS
ENGAGED USERS

HOW WE DID IT
RFE/RL english digital team
4 people
Current Time digital (Russian)
14 people
Video producer
Visual/graphics specialists
Social media managers
Data journalists/developers

CASE STUDY
The Mammoth Pirates
Shares: 11.8 thousand
Time to design: 2 weeks
Syndication: Atlantic, Guardian,
Daily Mail, NZ Herald, ...

CASE STUDY
Questions: goo.gl/slides/kk6ycs

HOW WE DID IT
Take stock of what you have.
Reporting from hard to reach places
Visual content from the field
(Pre)produce for platforms
Visuals based strategy
People that can wear many hats

Thanks!
@rferl @rfe.rl .com/rferl
Come say hi! Join us at 17:30 for

CASE STUDY
From Boats To Bags
Views: 262 thousand
Crossposted by: AJ+, Upworthy
Crossposted views: >7.2 million

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Social Video Track: Show Don't Tell: Transforming Into A Digital Brand

2. Transforming Into A Digital Brand Glenn Kates Managing Editor, Digital @gkates Wojtek Grojec Digital Editor @disconnect

3. COUNTRIES 23 26LANGUAGES 1950 17BUREAUSFOUNDED

4. DECIDING TO GO DIGITAL Go where the audience is Auto-playing videos New market for digital content in Russian

5. CASE STUDY Kadyrov: Let Me Be A Loser... Views 1.9 million (Facebook/YouTube) Time to produce: 1 day Avg. watch time: 1:04

6. DECIDING TO GO DIGITAL Priorities, engagement over clicks Lots of original content, esp. video No choice

7. CASE STUDY You Think Your Job Is Tough? Views: 33.6 million Shares (FB): 658 thousand Organic views: 96%

8. SEPT. 2015 117K 847K 356K 566K 13M 4.5M FOLLOWERS SEPT. 2016 EXAMPLE: FACEBOOK VIDEO VIEWS ENGAGED USERS

9. HOW WE DID IT RFE/RL english digital team 4 people Current Time digital (Russian) 14 people Video producer Visual/graphics specialists Social media managers Data journalists/developers

10. CASE STUDY The Mammoth Pirates Shares: 11.8 thousand Time to design: 2 weeks Syndication: Atlantic, Guardian, Daily Mail, NZ Herald, ...

11. CASE STUDY Questions: goo.gl/slides/kk6ycs

12. HOW WE DID IT Take stock of what you have. Reporting from hard to reach places Visual content from the field (Pre)produce for platforms Visuals based strategy People that can wear many hats

13. Thanks! @rferl @rfe.rl .com/rferl Come say hi! Join us at 17:30 for

14. Extra stuff

15. CASE STUDY From Boats To Bags Views: 262 thousand Crossposted by: AJ+, Upworthy Crossposted views: >7.2 million

Social Video Track: Show Don't Tell: Transforming Into A Digital Brand

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