A situational analysis of the economic behavior of the foreign tourists at Varanasi.

1. INDIAN INSTITUTE OF TOURISM AND TRAVEL MANAGEMENT
A situational analysis of the economic
behavior of the foreign tourists at Varanasi
Mr. Rik Bhattacharjee*
P. G. D. M. – INTERNATIONAL BUSINESS; 2013 – 2015;
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Mr. Ashwani Kesherwani

2. INDIAN INSTITUTE OF TOURISM AND TRAVEL MANAGEMENT
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Some Information About Varanasi:-
• 320 km south east of state capital, Lucknow
• One of cities of Saptapuri.
• The name derived from the river name Varuna
and Asi, a small tributary near Asi Ghat.
• Considered to be most sacred place among
the Hindu community.
• Famous for Banarasi saris and pan.

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Reasons For Selecting The Topic:-
• Behavior changes with the financial condition
of a person.
• Since, Indian Rupee is weaker than most of
the foreign currencies, the foreigners spent a
whole lot in India.
• To remove miss-conceptions about their
income and expenditure in India.

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Reasons For Selecting Varanasi:-
• High concentration of international tourists.
• Tourism friendly and hospitable.
• Low living cost and budget.
• Multi-cultural community (religious and
regionalist)
• Well connected (rail, road, air and water)
• Low employment

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Spearman’s Rank Co-efficient Correlation

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Independent t-Test

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France
14%
Spain
13%
Germany
10%
Italy
9%
Nationality
USA
9%
UK
9%
Canada
South Africa
Belgium
4%
Netherlands 7%
4%
3%
Slovenia
3%
Portugal
3%
Luxemberg
Argentina
3%
1% Australia
1%
Ukraine
1%
Russia
1%
Korea
1%
Tunisia
1%
Switzerland
1%
Total Responses: 70

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Male
57%
Female
43%
Gender
Total Responses: 72

14. INDIAN INSTITUTE OF TOURISM AND TRAVEL MANAGEMENT
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<2000
39%
2001-4000
36%
6001-8000
3%
4001-6000
10%
>8001
7%
Salary/Month
NA
5%
Total Responses: 72

15. INDIAN INSTITUTE OF TOURISM AND TRAVEL MANAGEMENT
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Leisure/Pleasure/Recreational
39%
Purpose Of Visit
Cultural Tour
18%
Spiritual Tour
13%
Friends & Relatives
18%
Business/Project
Educational Tour
8%
3%
Package Tour
1%
Total Responses: 113

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Star Hotel
23%
Budget Hotel
Type of Accommodation
Guest House 20%
43%
PG
3% Friends
7%
Others
4%

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<7 Days
64%
>7 Days
36%
Duration of Stay
Total Responses: 72

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Flight Business
Class
2%
Flight Economic Class
42%
Indian Railways Non AC
26%
Indian Railways AC
30%
Transport Within India
Indian Railways CC/EC
Indian Railways GS
0%
0%
Total Responses: 81

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Taxi
11%
Mini Bus
4%
Large Bus
4%
Auto Rickshow
20%
Rickshow
20%
On Foot
41%
Transport within Varanasi
Total Responses: 115

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Religious City
29%
River Banks
22%
At A Glance Impression
Good City
5%
Quite City
4%
Educational
3%
Dirty
19%
Complex
9%
NA
1%
Good Service
8%
Total Responses: 168

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Meaning of Varanasi
Adobe of God
3%
Ganges
42%
Hinduism
28%
Rural Culture in Urban Area
Shiva
9%
4%
All India
14%
Total Responses: 108

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Guidebooks
29%
Travel Agency
5%
Govt. Office
1%
Magazines
1%
Information
Friends
24%
Self Induced
11%
Internet
27%
Others
2%
Total Responses: 131

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Ganga
30%
Kashi Viswanath Temple
13%
Attractions Visited
Bharat Mata Mandir
6%
BHU
9%
Sarnath
Ramnagar Fort 10%
4%
Old City
24%
Others
4%
Total Responses: 181

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Sound & Smell Scape
Gurgle of the river
10%
Sounds of bells and mantras
21%
Traffic noise
23%
Temple music
13%
Shouting
9%
Smoke in the evening
7%
Obnoxious smell of garbage
15%
NA
2%
Total Responses: 172

25. INDIAN INSTITUTE OF TOURISM AND TRAVEL MANAGEMENT
Results :-
• The income of the tourists has significant effect on the accommodation.
• The income of the tourists has significant effect on the mode of travel within India &
Varanasi.
•The purpose of visit is actually in tally with the attractions visited.
• The impression is actually in tally with the meaning of Varanasi.
• There is no variance in the mean of the frequency of the tourists of the respective
countries and they have similar behavior
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•Types Of Accommodation
•Type Of Transportation
•Within India
•Within Varanasi
•Duration Of Stay
•Media Of Information
•Attractions & Interests
•At A Glance Impression
• Meaning Of Varanasi
• Soundscape & Smellscape

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Time Frame: 28th March, 2014 to 2nd April, 2014 (practical study)
Future Study: Time required for interpreting the results in detail and looking forward for next phase
study.
References:
Key Issues in Visitor Experience and Tourism Development - A Study of Varanasi, Dr. P.V. Rajeev
and P.J. Shyju
Behavioural Perspective of Pilgrims and Tourists in Banaras (Varanasi), India, Dr. Pravin S. Rana
Research Skills, Graham Hole - February 2009

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