This document outlines 10 lessons learned from the author's best pitch presentation. It recommends starting with pen and paper instead of PowerPoint; having a tight brief to stay focused; exploring, analyzing, and understanding the problem; thinking like the consumer; having a clear insight, proposition, idea, or strategy; using data and analysis to support rather than fill gaps; telling a story; showing before telling; going beyond the brief; and not giving away everything. The author thanks the reader in multiple languages at the end.

1. My life’s best pitch
presentation
&
10 lessons I learnt from it

2. #1
work with pen & paper first,
not power point

3. #2
A tight brief
sets you FREE

4. #3
Explore
Analyse
Understand

5. #4
Become the
CONSUMER

6. #5
Have an
Insight
Proposition
Idea
Strategy

7. #6
Use data & analysis
to SUPPORT
not
PLUG GAPS

8. #7
Tell a
STORY

9. #8
SHOW
then TELL

10. #9
Go BEYOND
the
BRIEF

11. #10
DON’T give away
EVERYTHING

12. Dhanyavaad
Xie Xie
Arigatou
Terimah Kasih
Salamat Po
Kob Khun Ka