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USING DATA VISUALIZATION TOOLS TO MAKE
DECISIONS AND PRESENT INFORMATION
Allen Lloyd
Executive Assistant
The Ohio Society of CPAs
OVERVIEW
What is data?
Importance of presenting data in easily
consumable formats
Tools available
 Word Clouds - Wordle / Tagxedo
 Mapping – BatchGeo PowerView
 Dynamic Charting – PowerView / Tableau Public

Reasons to use these tools
WHAT IS DATA?
Data are values of qualitative or quantitative
variables, belonging to a set of items, or the
very pale droid on Star Trek.
WHAT IS DATA’S POTENTIAL?
 Deep knowledge
 Wasted storage space
 Misinterpretation
 Confusion
 Hidden insights
 Hunch confirmation

Find and measure
what is important!
WORD CLOUDS
Word clouds give greater prominence to words that
appear more frequently in the source text

MORE

LESS
WORD CLOUDS ONLINE TOOLS

Wordle – most popular easiest to use
Tagxedo – allows clouds in specific shapes
WORD CLOUDS USES
Find important topics from poll results

 If open ended questions are used this is an easy way to see
what is important.

Compare data sets

 Look at word cloud of vendors from two years, do the changes
make sense?

Explain variances to non-accounting people

 Clients/Bosses not in the accounting industry can understand
different sized words easier than a chart of numbers.
EXAMPLE: SURVEY ANSWER DATA
500+ RESPONSES TO OPEN ENDED QUESTION
*multiple topics to be made aware of highlights...can also share with others on the job *awareness of vendor offerings *meet other CPAs to
talk about issues,etc.

Large catalog and a large variety of topics.

Ease

Range of topics

Consistently reliable CPE

OFFERED THROUGH THE OHIO SOCIETY OF CPA'S. I LIKED THE COST

Good Material

they provide half day free local seminars and ethics

BEST PRICING AND PRODUCT QUALITY

Matches niche / specialty.

Easy, conveient

Since I have to pay personally for CPE, I try to get it at a lower cost. As a government employee, I also pay personally for my CPA license,
AICPA membership, OSCPA membership, and other professional organizations, all of which keep increasing in cost while government salaries
have been frozen.
convenient location and allowed to take time away from work to attend

Pricing and selections.

I enjoy reading the VOICE each month, learning about all the current topics. I also enjoy the PIU's -great format, excellent presenter.

varies

1) Bob Jennings- outstanding speaker 2) cost

large selection of courses and dates available

ease

range of topics & flexibility of venues

content

Offers a wide range of topics and qualified speakers

Good mix of topics

They provide those closest to my office.

BEST QUALITY CPE

Member of OSCPA

Easy, paid for by firm

Small, easy-to-complete courses Good cost per unit Variety of courses

Convenient locations, quality programming

Program content

I enjoy the accounting show and PIU. I would like to take more one-day courses, but need more relevant topics (share-based compensation
accounting), etc.

variety

1) They are usually not there to sell you stuff. 2) Our folks have generally gotten a lot out of Surgent McCoy classes and given us good
feedback.

Large selection of courses, maintains CPE transcript, location

Ease and Convenience

Reasonably priced w/membership, relevant to job, backup tracking of hours, accessibility of various formats, quality of progr ams, timely.

Content & Materials

Offers the most applicable information. Specific accounting technology applications interest me the most.

Good presentations, good options

They track CPE and I know the information is relevant and current and correct

Best selection of topics and value for the price.

Membership discount and variety offerred on CPE day and accounting show.

economical and worthwile

Society keeps my hours.

Convenient, effective, affordable, variety

Provide content most relevant to my current position

i enjoy the quality cpe provided and it is another way to network

Variety

12 hours per quarter

Large variety of topics and locations. Plus a large amount of webinars.

Ease and relavence

REASONABLY PRICED, SELF STUDY AVAILABLE

Conveniant and relevant.

Ohio Society is very professional and have better presenters. The other CPE programs I attend are from who ever I can find, don't really have
a specific provider to list.
GOOD QUALITY CPE THAT I AM SURE WILL QUALIFY FOR CPE IN OHIO AND GIVE ACCURATE INFORMATION

They track my CPE credits and they offer a wide variety o f topics and locations.

Best source of industry specific technical information

More choices that impact internal audit in industry

economical, local, variety

Society provides great variety of seminars.

convenient, wide selection of courses offered

Provide good seminars with great speakers

I get to go to Las Vegas!!!!!!

Variety

A large variety of topics and formats

LARGEST SELECTION OF TOPICS AND LOCATIONS

Ease of 1 hour webinar for FREE

Related to my industry (Architecture)

Convenience

on demand convenience and low price for unlimited credits; content is valuable

Good reange of topics and local

They will come to our office and provide a current update of tax. Also they are very good.

Best speakers

More convenient and customized for our firm.

e-learning is broken down into several chapters and each chapter has a small final exam rather than one test at the end. Unfor tunately they
don't offer the Ethics test in that format.

Specialized industry coverage (SEC and EBP)

convenient. online short 1-2 credit classes

Provide more hours for a reasonable price

I have had some really good speakers from Surgent McCoy. They used real world experience as examples.

Variety and Needs

Ability to combine a resort location / vacation in the evenings and weekends with CPE training.

Like the annual accounting shows which has variety of subject and the Professional updates in Spring and Fall

Ease of access and array of classes

Relatively low cost

Convenience

On demand, one price for unlimited self study

Good selection of local seminars

they're great!

Best variety, quality, availability of CPE

More dynamic speakers and topics.

employer

Subject, Timing, and Location is how I choose my CPE. Provider has no impact.

convience

Provide quality information and keep track of hours

I have more experience with their products.

Variety of course offerings & locations. Topical subject matter. Course quality.

Access/Topics/Cost

Listening to people in my profession who have more experience/knowledge is easier to connect to

Ease of CPE reporting

Relevance, quality, cost, convenience

convenience

on point

good solid training classes and already accepted by Accounting Board

Those are the only courses I have taken in my short CPA career

BETTER ORGANIZED AND MORE INFORMATIVE

More focused on the IA profesion with more industry specific topics.

Employer provided

Suppliers or business partners

Convienence

Provides a variety of topics at reasonable cost

I have the flexibility of taking multiple courses on a time frame of my choosing

Variety of course topics

accessable

Local

Ease of getting required knowledge whether general or specific.

Relevant

convenience

only choice, currently

good subject material and the convenience of the location

TIME FLEXIBILITY

BETTER QUALITY OF PROGRAMS; MORE AREAS OF CONCENTRATION; MORE SELECTIONS

more interesting courses

enjoy the discussion points and vast portion of information

Support our Society and ease of tracking

Convienent and inexpensive

Provides best topics and locations

I have the most exposure to their programs; good speakers and content

Variety of Courses and price

Active in the field and know the issues that small accounting office face.

LOCAL

EASE OF REGISTARTION VARIETY OF CLASSES OFFERED

Relevant and accessible, numerous options

Convenience

OSCPA

Good tax training & materials at a good cost

Timely and relevant

better quality speakers

More meaningful information provided timely.

Events are interesting, relevant and not too expensive.

Surgent McCoy and PPC very inexpensive

convienent, easy and professionally recognized

provides CPE that is very relative to my career and topics that are useful.

I know the course automatically qualifies for CPE.

variety of courses, available in Akron, Cleveland or Columbus

AICPA offers multiple day conferences targeted to specific industries with a good variety of topics and nationally recognized speakers.

local - timely topics - personal

Ease of reporting to the OSCPA. I don't have to worry if I will receive CPE credit for the courses I attend.

relevant auditing topics

Convenience

OSCPA

Good topics for career I'm in.

Timely topics. Good Manual-Online preferred. Sometimes local with minimum travel.

Better variety Better at notifying me of opportunities

More relaxed and comfortable. We know that the teacher has credibility in our relevant industries.

Excellent materials

Targeted education to my business needs

Convienience and automatic update to CPE file.

Quality

I like the self study base on time and price.

Variety of courses, convenient

AICPA's self-study is convenient and cost-effective.

Local and generally easier to fit into schedule

Ease of scheduling

Relevant courses

Convenience

OSCPA - Local AICPA - Valuation conference

good variety

Timely, relevant and the OSCPA keeps track of the CPE for you.

Bigger selection, closer to home.

More relevent topics

Excellent programs, and avaivalility

Targeted for CPAs. I choose the conferences I attend based on class choice and if they will fit my needs.

Cost & Location

Quality

I like the topics and locations

Variety of CPE offered

all course materials maintained by OSCPA and I don't have to keep track - already on my transcript

Local availability, free professional issues updates 2x per year

Ease of scheduling

relevant topics

Convenience

OSCPA has relevant topics at low cost in convenient locations.

good variety of classes with locations throughout Cleveland

Timely, relevant topics with easy access

Breadth and quality of offerings

More selection

Fair price, good locations

Tax and Accounting CPE needs, webcasting opportunities

cost & quality

Quality

I like the way they give a two day course, with the first covering a broader range of subjects and the second covering specif ic tax changes.

Variety of formats

All information is current, relevant and standardized

Local programs covering local topics

Ease of scheduling, desired format

Relevant topics

convenience

OSCPA is affordable and usually has informative speakers, especially the PIU's with Mr. Price.

Good variety of topics, current with tax laws

topics and CPE certification

Broad array of options in my specialty field, taxation.

More variety and more job specific

Familiarity.

Tax Club: Speakers/Topics/Group Feedback

Cost / Topics

quality

I live in Wisconsin and the WICPA programs are outstanding and cost effective.

Variety of options throughout the year; PIU updates; convenience

alot of choices

local seminars

Ease of tracking CPE hours. Familiarity.

Relevant topics - usually very good presenters

Convenience

OSCPA keeps track of courses I have taken through the association, but mostly offering timely, relevant topics.

Good variety, keep transcript

Topics and location

Broad product range and economical pricing

More variety of topics

Financial considerations

Tax topics cover state and local taxes, and I usually don't have to travel overnight.

Cost and convenience

quality (Jennings), price

I look for the topic rather than who is sponsoring

Variety of subjects.

Always know what the training will be like

Location & topics covered

ease of ues and topics

Relevant topics, easy to register and get approved by my boss (when I can get early enrollment discounts).

convenience

OSCPA offers 8 hour in person seminars that are relevant to my needs

Good, informative sessions No issues reqarding qualification of the CPE hours CPE record keeping for easy management Being part of the
live classroom setting is very beneficial.

Topics covered meet my specific business needs

Broad subject matter

Most applicable to local issues

First is first because of the ease of scheduling and lack of personal cost.

The ability to use small 1-2 hour blocks of time for CPE and quality of courses

cost and convenience

Quality and convenience

I mainly use CPE Direct

Variety of topics

Always well done, reasonably priced, great variety, strong speakers, fit my calendar, good food

Location , content

Ease of use

Relevant topics, specific not-for-profit options, recognized sponsor of CPE

convenience - can do self study CDs or attend monthly sessions in person

OSCPA provides quality programs with current topics and competent presenters. NorthPointe, Lewis Center, OH was my favorite location.

government training

topics matche up to my core practice

Broad topics and broad networking opportunities

Most available and relevant

First one is 2 days in my primary area of practice.

The convenience. No additional travel needed

Cost and convenience

Quality and price

I prefer AICPA because I can purchase CPE Express for under $300 and have access to over 1200 hours of CPE. My boss wants us to get the
cheapest CPE we can.

variety of topics independent viewpoint other attendees reasonable cost

Appropriate topics Great presenters

Location and materials

Ease of use and availability

Relevant, easy to access, no reporting hassles

Convenience Cost Insights Frequency of offerings

OSCPA provides the most relevant/pratical courses and covers most topics I need.

Great material, convenience

Topics offered and instructors

broadest selection of CPE products

Most pertinent topics offered

flexibility

The CPE is provided at no cost to me as I work at a large national public accounting firm.

cost and convenience

Quality and price

I prefer OSCPA, but the cost is usually too high to justify using OSCPA for much.

Variety, location, affordable cost

Appropriate topics with multiple locations and dates to fit my schedule. Speakers, subjects and handouts have always been very good to
excellent.

location and topics

Ease of use, relevancy to job

Relevant, proactive notification, variety of course formats

Convenience and cost

OUR SOCIETY MAINTAINS CPE RECORDS FOR REPORTING PURPOSES AND QUALITY IS A GIVEN.

great materials and instructors

Topics relavant to job responsibilities

Can get quality CPE locally

Most programs available.

Flexibility / Cost

The ease of earning CPE during Lunch hour and offered at No Cost! Courses are offered frequently, various topics, emails of upcoming courses
offered, etc.
Cost and ease of attendance

Quality and subject matter

I t is approved by the Ohio Society.

Variety, locations, local, content, excellent content, professional presenters, ease of registration

As a member of Tax Executives Institute, they provide tax technical CPE training at an affordable close close to my home and where I work
that I need to do my job.

LOCATION AND TYPE OF COURSES AVAILABLER

Ease of use/schedule. More cost effective than any other.

reliable

Convenience and cost

part of certification process ABV and CFF

Great programs covering the topics that I need and CPE reporting is easy.

Topics, Price and Times that they offer the classes.

can obtain cpe related to NPO's

Most relevant

Flexibility of subject matter and convenience

The know the needs of the CPA best. Offer many alternatives. Excellent programs, speakers and facilities.

Cost and proximity

Quality and tracking hours

I trust them to provide the best

VARIETY, PROFESSIONALISM

ATTEND MEETINGS GENERALLY TWICE A YEAR

Location and variety of topics

Ease to sign up, multiple locations to attend and tracking of results.

Reputation

convenience and cost

pertains mostly to my job

Great seminars

toss up between 1 & 2

Chance to interact with other CPA's

most relevant and economical

Flexibility, ease, low price

The locations are convenient, the speakers are good, and the price is reasonable.

COST EFFECTIVE FOR CPE OFFERINGS, NETWORKING OPPORTUNITIES AT CONFERENCES

Quality and value of the courses offered.

I'm new to the OHSCPA, but I like the live courses in close localities.

Variety/choice, cost, support my state society.

Automatic record keeping and provides the qualified ethics course

location choices; meaningful topics; rising costs could alter this ranking in future

Easily tracked

Resort conferences

convenience and local

Pertinent to my practice. Value priced. Timing.

great speaker, great knowledge, up to date

Total flexibility

CHANCE TO MEET WITH OTHER CPA'S IN CLASS AND DISCUSS COMMON INTERESTS IN PERSON

Most to offer

flexible, easy to get to, good value

The number of classes available

Cost effective, and can complete as time allows

QUALITY CPE THAT TRACKS TRANSCRIPTS

In house monthly credit of four hours available.

Various options High quality

Availability Cost

location, cost, topics

Easy

Respected, reliable, good info

Convenience and low cost.

Practical information, very good speakers

Great subject, convenient, and excellent speakers.

Tracking Quality

Cheap and easy on-line CPE

MOSTLY TIMELY TAX BASED TOPICS WITH INTERESTING SPEAKERS

FMN is onsite

The Ohio Society of CPAs offers a wide variety of CPE topics, formats, etc. They also keep track of all CPE credit.

Cost effective, easy to get to locations, can choose courses with speakers I like

quality cpe, reasonably priced, and easily accessible

In house provided by employer

Very specific to my work.

Availability & cost

LOCATION, PRICE, AND FUNCTIONAL REFERENCE MATERIAL

easy

Scheduling

Convenience and Quality

Predictable content, usual quality level

Great topics and meet with other tax executives

Training applicable to position.

Cheap cpe that I can really study on my own, instead of a minor review like most seminars

Much more relevant topics than other providers. I work in industry, and there is never OSCPA CPE that relates to my industry or my position. Focus is on our industry and not generalized.

The opportunity to network with my peers.

COST sales tax conference is on point has various industry members

Quality of content and speakers

Industry specific

Volume of offerings that fit with busy schedule

Availability of topics and webcasts

Location, price, content, delivery

Easy - no additional travel

Selection and location

Convenience and wide selection of topics

prefer live seminars rather than computer based CPE

GREAT TWO DAY SEMINAR ON TAX

Training is more aligned to my role (CAE)

Cheap price

Multistate impact

Focused on government topics (my industry) as well as networking with peers in same industry

The topics are more specific.

Cost, convenience, ease of use

Quality of Courses, Authoritativeness of Provider (OSCPA)

Industry specific information.

We are certified by NASBA and I am the instructor for many of our courses.

Available online at my convenience - 1-2 hr self study; many topics covered including governmental

lots of options throughout the year

Easy access

Selection of offerings

Convenience, Cost, and Local

Prefer OSCPA because 1) quality and variety of topics offered 2) online transcript - you add OSCPA credits and ease of adding outside CPE

Great value

Transcript information automatically carries over to my member information. I don't have to keep track of certificates, cour ses taken, hours,
etc.
choice and convenience

mutilple of courses and media to take those courses

Focuses on topics of interst more than the others

The topics are very relevant to my work, time is paid by employer, and the courses are paid by the employer.

Cost, convenient, recognized by the state accountancy board, good teachers, good variety of topics.

Quality of courses, convenient locations

Industry standards require compliance for which employer designs free internal CPE

Web based

Convenience of locations

Because I like the choices I have and can tailor my CPE to my needs

Low cost and flexible...can study whenever I have time

easy access and tracking on my page

Selection, transcripts tracked, value, locations

Convenience, cost, quality and applicable topics.

Price and convenience

Greater availability of courses in my technical field

TRUST IT

Choice and value.

My employer woll pay for it

Format and I learn by listening.

Their presentations are ALWAYS very interesting, thought provoking, and mixed with enough humor or real world examples to keep the topic
interesting. I have never heard a better speaker than Lynn Nichols.

Cost, format

Quality of CPE and type of CPE offered

Interactive sessions that are easy to ask questions during.

Well prepared practitioners who usually have had a hand in preparation of their material. Not just some hired hand reading f rom someone
else's book.

Because it allows for interaction in teh firm and a determining a way of attacking the client base on a consistant basis

Low cost and provides info on direction

Easy access to CPE on relevant topics.

self study

Convenience, no travel required.

Price and convenience

Has special tax semimars

Typically have quality presenters and numerous choices

Choice of subjects Choice of locations Ease of finding it in 1 website

My firm provides CPE free of cost. Further, most courses are available on-demand.

Format, speakers and topics of classes are very interesting

They always make sure the quality is good and help keep track of hours

Cost, locations

Quality of programs and convenience

interesting, high quality, relevant products at a reasonable price; presenters with strong presentation skills

Wide range of topics, convenient (in Columbus), cost

Because of the location of the training, either webcast or Convenience of city location. I would like more training available in Toledo.

low cost of cpe

Easy access; relevant topics

self study as part of membership

Convenience, value

Price and convenience

High quality and accepted by Accountancy Board of Ohio.

typically they put on very informative multiday seminars with multiple topic options for each session

Cinference covering a multitude of topics and more cost effective.

my specialty is international tax and i require detailed & complex technical training on new topics. these are the most qualified providers.

Free

They are free. And, also 1 hour webinars are most convenient.

Cost, manuals are good

Quality of the training

it covers the most relevant to me information

Wide variety of courses; convenient locations

Because that is the only source I can use now.

Low cost, local, outstanding material

Easy complience

SELF STUDY CURRENT TOPICS

Convenient

Price and convinence

High quality. Networking opportunities. Relevant.

Usually free

Clark Price was awesome. The Accounting Show is too.

n/a

Free

THEY ARE MUCH LESS COSTLY AND THEIR INSTRUCTION IS USUALLY MUCH BETTER.

Cost, variety, CPE tracking

Quality of training; location.

It is easy to locate courses and the cost is reasonable if you have a membership. The presentations are usually good.

Wide variety of options

Because they deliver quality cpe at a value price.

Many offerings of 1 hour webcasts covering a very broad range of subjects.

Easy during lunch CPE

Seminar topics are relevent to our practice.

convenient

Price value relationship is excellent

History and experience with the CPE provided, confident in knowing what you are getting (quality, cost, etc)

Usually have the topics I want and closer

Classes are good and conveince

n/a

Free and convenient

They are very up to date with information and you get to talk to others with similiar clients and situations as yourself.

Cost,No time limit,Take course online and test online,convience of taking course at night,on weekend,etc

quality programs

It is informative and interesting generally. Like a plethora of topics to choos from.

Wide variety of subjects and locations.

Because they track my CPE for me

Many options for self-study

Easy of sign up and tracking

Seminars and workshops relate directly to what I do and provide a source of networking with other government fiscal officers.

Convenient and a variety of topics.

Price, convenience, location

I am used to getting my CPE from them.

usually multiple locations and topics but not like it used to be. Perhaps AICPA and multiple state societies should team up so that conferences Client service personnel for the firm are industry experts and typically are leading the national trainging classes. Allows close interaction with
can be spread over many cities and dates especially if similar topics.
actual audit personnel.
na

Free and directly applicable

They do a very good job of explaining things

cost/availability/quality

Quality Programs

It is related specifically to my job

widest choice of topics, formats, prices, locations

best available and cost

Many options of CPE.

Easy to keep track of total CPE earned and no hassles regarding if the session qualifies as CPE.

Seminars hold interest, are normally relevant and speakers are good

Convenient and low cost

Price, more variety

I attend their conference every year.

Usually take QuickBooks courses thru Intuit which are free with the ProAdvisor package & are very relevant to what I do.

close

NACUBO has the most relevant topics to my industry. OACUBO is a close second. But I do really appreciate the Ohio Society's programs and
would not be able to complete my CPE without them.

Free and In-House

They have the best topics and programs

Course are excellent, current, varied; Ohio Society of CPA's courses are quality

Quality programs at a reasonable cost.

It is sure to be approved and it is automatically recorded online.

workbook is great reference tool after course

Best classes and convenience

Many subjects and dates.

Easy to narrow down & wide range of topics

Simple and relevant.

convenient and low cost

Price, quality, location

I can always find topics relevant to my position as CFO and tracking credits is easy

Usually well organized and useful information

Close and well presented

NATIONAL CONVENTION

Free CPE

They have the courses that I need

Course Catalog makes it easy to see the various choices and find good topics. Ohio Acctg. Show offers variety and shorter classes.

Quality programs that are geographically located in the appropriate location.

It is usually free

You can buy a program that you can do at your own speed and is cheaper than going through OSCPA 8 hours at a time.

Best options for locations

Many topics available

Easy to search and enroll; free PIU's; other reasonably priced CPE.

Simplicity Unlimited courses for one price

Convenient and piggybacks off material purchased primarily for reference purposes.

Price, selection, ease of registration

I can take the course at my liesure and own timeframe

Value

Close to home

Nice catalog of on-line self-study courses

Frequency, quality, range

They have the most choices of topics

course content

Quality, content

It's my boss

Know quality will be reasonable

Confidence that it will be a quality program.

O

good classes

They provide a variety of topics at nearby locations

Depth and quality of offerings

Quality,convenience

Doubles as a networking event

quantity of classes and ease of registration

Company will pay for it

No Charge, easly accessible, high quality

Geared toward more specifically to what we need.

They keep track of you year to date CPE hours

COurse offering

Quality, inexpensive, relevant & convenient

It's the easiest. They keep track of my CPE hours as well

Knowledge of instructors

Confident it will provide the information needed, accepted CPE and locations are reasonable.

Offer multiple topics

good courses and local

They provide CPE that is vey applicable to my position

Duh!

Range of topics

Conference off-site continually focused on current issues in fraud

No issues on credit.

Generally more interesting than the company provided training.

They offer specialized CPE needed to fulfill my AICPA specialty designations at discounted prices.

Courses offered cover relevent topics and I enjoy attending the larger conferences as it allows you to take a variety of cour ses and run into
former co-workers. It provides good networking opportunities.

Quality, price

IT'S THE MOST CONVENIENT

known for professionalism and unbiased training

Conference with great speakers

no worries about credits not counting

Good 1-2 hour webcasts

They provide a nice range of topics and means of obtaining cpe.

No travel and trainers you know personally

Get to choose programs at PUI/Members summit rather than have programs selected for me

They offer well known, qualified speakers who are technically proficient. They offer a variety of topics of interest.

Courses offered, location, dates offered

Quality, Variety, Location, Know it qualifies

KEEPS TRACK OF CPE HOURS & VARIETY OF SEMINARS

Known high quality, approved provider

current affiliation

quality, you keep my transcript, cost and convenience
EXAMPLE: SURVEY ANSWER WORD CLOUD
WORDLE
EXAMPLE: CHECK REGISTER BY NUMBER
AND AMOUNT
EXAMPLE: SURVEY ANSWER WORD CLOUD
TAGXEDO
MAPPING

Are people leaving their core area?
Are there areas where you have trouble
collecting?
What impact did moving have on your business?
BAD DATA IN = BAD INFORMATION OUT!
BATCHGEO

 http://batchgeo.com/
 Mapping should be this easy!
 Copy and paste location data
 Get map of your data
 Watch their video
EXCEL POWERVIEW - MAPPING

Data becomes
maps
EXCEL POWERVIEW - CHARTS

Data becomes
charts
TABLEAU PUBLIC

Charting tool
Sharable
Customizable
Free
WHY DO WE USE THESE TOOLS?
“The goal is to turn data
into information, and
information into insight.”
Carly Fiorina,
Former CEO of HP
BALANCING DATA WITH INSTINCT

We don’t lie!

VS

.
QUESTIONS?
Allen Lloyd
alloyd@ohio-cpa.com

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Using data visualization tools to make decisions

  • 1. USING DATA VISUALIZATION TOOLS TO MAKE DECISIONS AND PRESENT INFORMATION Allen Lloyd Executive Assistant The Ohio Society of CPAs
  • 2. OVERVIEW What is data? Importance of presenting data in easily consumable formats Tools available  Word Clouds - Wordle / Tagxedo  Mapping – BatchGeo PowerView  Dynamic Charting – PowerView / Tableau Public Reasons to use these tools
  • 3. WHAT IS DATA? Data are values of qualitative or quantitative variables, belonging to a set of items, or the very pale droid on Star Trek.
  • 4. WHAT IS DATA’S POTENTIAL?  Deep knowledge  Wasted storage space  Misinterpretation  Confusion  Hidden insights  Hunch confirmation Find and measure what is important!
  • 5. WORD CLOUDS Word clouds give greater prominence to words that appear more frequently in the source text MORE LESS
  • 6. WORD CLOUDS ONLINE TOOLS Wordle – most popular easiest to use Tagxedo – allows clouds in specific shapes
  • 7. WORD CLOUDS USES Find important topics from poll results  If open ended questions are used this is an easy way to see what is important. Compare data sets  Look at word cloud of vendors from two years, do the changes make sense? Explain variances to non-accounting people  Clients/Bosses not in the accounting industry can understand different sized words easier than a chart of numbers.
  • 8. EXAMPLE: SURVEY ANSWER DATA 500+ RESPONSES TO OPEN ENDED QUESTION *multiple topics to be made aware of highlights...can also share with others on the job *awareness of vendor offerings *meet other CPAs to talk about issues,etc. Large catalog and a large variety of topics. Ease Range of topics Consistently reliable CPE OFFERED THROUGH THE OHIO SOCIETY OF CPA'S. I LIKED THE COST Good Material they provide half day free local seminars and ethics BEST PRICING AND PRODUCT QUALITY Matches niche / specialty. Easy, conveient Since I have to pay personally for CPE, I try to get it at a lower cost. As a government employee, I also pay personally for my CPA license, AICPA membership, OSCPA membership, and other professional organizations, all of which keep increasing in cost while government salaries have been frozen. convenient location and allowed to take time away from work to attend Pricing and selections. I enjoy reading the VOICE each month, learning about all the current topics. I also enjoy the PIU's -great format, excellent presenter. varies 1) Bob Jennings- outstanding speaker 2) cost large selection of courses and dates available ease range of topics & flexibility of venues content Offers a wide range of topics and qualified speakers Good mix of topics They provide those closest to my office. BEST QUALITY CPE Member of OSCPA Easy, paid for by firm Small, easy-to-complete courses Good cost per unit Variety of courses Convenient locations, quality programming Program content I enjoy the accounting show and PIU. I would like to take more one-day courses, but need more relevant topics (share-based compensation accounting), etc. variety 1) They are usually not there to sell you stuff. 2) Our folks have generally gotten a lot out of Surgent McCoy classes and given us good feedback. Large selection of courses, maintains CPE transcript, location Ease and Convenience Reasonably priced w/membership, relevant to job, backup tracking of hours, accessibility of various formats, quality of progr ams, timely. Content & Materials Offers the most applicable information. Specific accounting technology applications interest me the most. Good presentations, good options They track CPE and I know the information is relevant and current and correct Best selection of topics and value for the price. Membership discount and variety offerred on CPE day and accounting show. economical and worthwile Society keeps my hours. Convenient, effective, affordable, variety Provide content most relevant to my current position i enjoy the quality cpe provided and it is another way to network Variety 12 hours per quarter Large variety of topics and locations. Plus a large amount of webinars. Ease and relavence REASONABLY PRICED, SELF STUDY AVAILABLE Conveniant and relevant. Ohio Society is very professional and have better presenters. The other CPE programs I attend are from who ever I can find, don't really have a specific provider to list. GOOD QUALITY CPE THAT I AM SURE WILL QUALIFY FOR CPE IN OHIO AND GIVE ACCURATE INFORMATION They track my CPE credits and they offer a wide variety o f topics and locations. Best source of industry specific technical information More choices that impact internal audit in industry economical, local, variety Society provides great variety of seminars. convenient, wide selection of courses offered Provide good seminars with great speakers I get to go to Las Vegas!!!!!! Variety A large variety of topics and formats LARGEST SELECTION OF TOPICS AND LOCATIONS Ease of 1 hour webinar for FREE Related to my industry (Architecture) Convenience on demand convenience and low price for unlimited credits; content is valuable Good reange of topics and local They will come to our office and provide a current update of tax. Also they are very good. Best speakers More convenient and customized for our firm. e-learning is broken down into several chapters and each chapter has a small final exam rather than one test at the end. Unfor tunately they don't offer the Ethics test in that format. Specialized industry coverage (SEC and EBP) convenient. online short 1-2 credit classes Provide more hours for a reasonable price I have had some really good speakers from Surgent McCoy. They used real world experience as examples. Variety and Needs Ability to combine a resort location / vacation in the evenings and weekends with CPE training. Like the annual accounting shows which has variety of subject and the Professional updates in Spring and Fall Ease of access and array of classes Relatively low cost Convenience On demand, one price for unlimited self study Good selection of local seminars they're great! Best variety, quality, availability of CPE More dynamic speakers and topics. employer Subject, Timing, and Location is how I choose my CPE. Provider has no impact. convience Provide quality information and keep track of hours I have more experience with their products. Variety of course offerings & locations. Topical subject matter. Course quality. Access/Topics/Cost Listening to people in my profession who have more experience/knowledge is easier to connect to Ease of CPE reporting Relevance, quality, cost, convenience convenience on point good solid training classes and already accepted by Accounting Board Those are the only courses I have taken in my short CPA career BETTER ORGANIZED AND MORE INFORMATIVE More focused on the IA profesion with more industry specific topics. Employer provided Suppliers or business partners Convienence Provides a variety of topics at reasonable cost I have the flexibility of taking multiple courses on a time frame of my choosing Variety of course topics accessable Local Ease of getting required knowledge whether general or specific. Relevant convenience only choice, currently good subject material and the convenience of the location TIME FLEXIBILITY BETTER QUALITY OF PROGRAMS; MORE AREAS OF CONCENTRATION; MORE SELECTIONS more interesting courses enjoy the discussion points and vast portion of information Support our Society and ease of tracking Convienent and inexpensive Provides best topics and locations I have the most exposure to their programs; good speakers and content Variety of Courses and price Active in the field and know the issues that small accounting office face. LOCAL EASE OF REGISTARTION VARIETY OF CLASSES OFFERED Relevant and accessible, numerous options Convenience OSCPA Good tax training & materials at a good cost Timely and relevant better quality speakers More meaningful information provided timely. Events are interesting, relevant and not too expensive. Surgent McCoy and PPC very inexpensive convienent, easy and professionally recognized provides CPE that is very relative to my career and topics that are useful. I know the course automatically qualifies for CPE. variety of courses, available in Akron, Cleveland or Columbus AICPA offers multiple day conferences targeted to specific industries with a good variety of topics and nationally recognized speakers. local - timely topics - personal Ease of reporting to the OSCPA. I don't have to worry if I will receive CPE credit for the courses I attend. relevant auditing topics Convenience OSCPA Good topics for career I'm in. Timely topics. Good Manual-Online preferred. Sometimes local with minimum travel. Better variety Better at notifying me of opportunities More relaxed and comfortable. We know that the teacher has credibility in our relevant industries. Excellent materials Targeted education to my business needs Convienience and automatic update to CPE file. Quality I like the self study base on time and price. Variety of courses, convenient AICPA's self-study is convenient and cost-effective. Local and generally easier to fit into schedule Ease of scheduling Relevant courses Convenience OSCPA - Local AICPA - Valuation conference good variety Timely, relevant and the OSCPA keeps track of the CPE for you. Bigger selection, closer to home. More relevent topics Excellent programs, and avaivalility Targeted for CPAs. I choose the conferences I attend based on class choice and if they will fit my needs. Cost & Location Quality I like the topics and locations Variety of CPE offered all course materials maintained by OSCPA and I don't have to keep track - already on my transcript Local availability, free professional issues updates 2x per year Ease of scheduling relevant topics Convenience OSCPA has relevant topics at low cost in convenient locations. good variety of classes with locations throughout Cleveland Timely, relevant topics with easy access Breadth and quality of offerings More selection Fair price, good locations Tax and Accounting CPE needs, webcasting opportunities cost & quality Quality I like the way they give a two day course, with the first covering a broader range of subjects and the second covering specif ic tax changes. Variety of formats All information is current, relevant and standardized Local programs covering local topics Ease of scheduling, desired format Relevant topics convenience OSCPA is affordable and usually has informative speakers, especially the PIU's with Mr. Price. Good variety of topics, current with tax laws topics and CPE certification Broad array of options in my specialty field, taxation. More variety and more job specific Familiarity. Tax Club: Speakers/Topics/Group Feedback Cost / Topics quality I live in Wisconsin and the WICPA programs are outstanding and cost effective. Variety of options throughout the year; PIU updates; convenience alot of choices local seminars Ease of tracking CPE hours. Familiarity. Relevant topics - usually very good presenters Convenience OSCPA keeps track of courses I have taken through the association, but mostly offering timely, relevant topics. Good variety, keep transcript Topics and location Broad product range and economical pricing More variety of topics Financial considerations Tax topics cover state and local taxes, and I usually don't have to travel overnight. Cost and convenience quality (Jennings), price I look for the topic rather than who is sponsoring Variety of subjects. Always know what the training will be like Location & topics covered ease of ues and topics Relevant topics, easy to register and get approved by my boss (when I can get early enrollment discounts). convenience OSCPA offers 8 hour in person seminars that are relevant to my needs Good, informative sessions No issues reqarding qualification of the CPE hours CPE record keeping for easy management Being part of the live classroom setting is very beneficial. Topics covered meet my specific business needs Broad subject matter Most applicable to local issues First is first because of the ease of scheduling and lack of personal cost. The ability to use small 1-2 hour blocks of time for CPE and quality of courses cost and convenience Quality and convenience I mainly use CPE Direct Variety of topics Always well done, reasonably priced, great variety, strong speakers, fit my calendar, good food Location , content Ease of use Relevant topics, specific not-for-profit options, recognized sponsor of CPE convenience - can do self study CDs or attend monthly sessions in person OSCPA provides quality programs with current topics and competent presenters. NorthPointe, Lewis Center, OH was my favorite location. government training topics matche up to my core practice Broad topics and broad networking opportunities Most available and relevant First one is 2 days in my primary area of practice. The convenience. No additional travel needed Cost and convenience Quality and price I prefer AICPA because I can purchase CPE Express for under $300 and have access to over 1200 hours of CPE. My boss wants us to get the cheapest CPE we can. variety of topics independent viewpoint other attendees reasonable cost Appropriate topics Great presenters Location and materials Ease of use and availability Relevant, easy to access, no reporting hassles Convenience Cost Insights Frequency of offerings OSCPA provides the most relevant/pratical courses and covers most topics I need. Great material, convenience Topics offered and instructors broadest selection of CPE products Most pertinent topics offered flexibility The CPE is provided at no cost to me as I work at a large national public accounting firm. cost and convenience Quality and price I prefer OSCPA, but the cost is usually too high to justify using OSCPA for much. Variety, location, affordable cost Appropriate topics with multiple locations and dates to fit my schedule. Speakers, subjects and handouts have always been very good to excellent. location and topics Ease of use, relevancy to job Relevant, proactive notification, variety of course formats Convenience and cost OUR SOCIETY MAINTAINS CPE RECORDS FOR REPORTING PURPOSES AND QUALITY IS A GIVEN. great materials and instructors Topics relavant to job responsibilities Can get quality CPE locally Most programs available. Flexibility / Cost The ease of earning CPE during Lunch hour and offered at No Cost! Courses are offered frequently, various topics, emails of upcoming courses offered, etc. Cost and ease of attendance Quality and subject matter I t is approved by the Ohio Society. Variety, locations, local, content, excellent content, professional presenters, ease of registration As a member of Tax Executives Institute, they provide tax technical CPE training at an affordable close close to my home and where I work that I need to do my job. LOCATION AND TYPE OF COURSES AVAILABLER Ease of use/schedule. More cost effective than any other. reliable Convenience and cost part of certification process ABV and CFF Great programs covering the topics that I need and CPE reporting is easy. Topics, Price and Times that they offer the classes. can obtain cpe related to NPO's Most relevant Flexibility of subject matter and convenience The know the needs of the CPA best. Offer many alternatives. Excellent programs, speakers and facilities. Cost and proximity Quality and tracking hours I trust them to provide the best VARIETY, PROFESSIONALISM ATTEND MEETINGS GENERALLY TWICE A YEAR Location and variety of topics Ease to sign up, multiple locations to attend and tracking of results. Reputation convenience and cost pertains mostly to my job Great seminars toss up between 1 & 2 Chance to interact with other CPA's most relevant and economical Flexibility, ease, low price The locations are convenient, the speakers are good, and the price is reasonable. COST EFFECTIVE FOR CPE OFFERINGS, NETWORKING OPPORTUNITIES AT CONFERENCES Quality and value of the courses offered. I'm new to the OHSCPA, but I like the live courses in close localities. Variety/choice, cost, support my state society. Automatic record keeping and provides the qualified ethics course location choices; meaningful topics; rising costs could alter this ranking in future Easily tracked Resort conferences convenience and local Pertinent to my practice. Value priced. Timing. great speaker, great knowledge, up to date Total flexibility CHANCE TO MEET WITH OTHER CPA'S IN CLASS AND DISCUSS COMMON INTERESTS IN PERSON Most to offer flexible, easy to get to, good value The number of classes available Cost effective, and can complete as time allows QUALITY CPE THAT TRACKS TRANSCRIPTS In house monthly credit of four hours available. Various options High quality Availability Cost location, cost, topics Easy Respected, reliable, good info Convenience and low cost. Practical information, very good speakers Great subject, convenient, and excellent speakers. Tracking Quality Cheap and easy on-line CPE MOSTLY TIMELY TAX BASED TOPICS WITH INTERESTING SPEAKERS FMN is onsite The Ohio Society of CPAs offers a wide variety of CPE topics, formats, etc. They also keep track of all CPE credit. Cost effective, easy to get to locations, can choose courses with speakers I like quality cpe, reasonably priced, and easily accessible In house provided by employer Very specific to my work. Availability & cost LOCATION, PRICE, AND FUNCTIONAL REFERENCE MATERIAL easy Scheduling Convenience and Quality Predictable content, usual quality level Great topics and meet with other tax executives Training applicable to position. Cheap cpe that I can really study on my own, instead of a minor review like most seminars Much more relevant topics than other providers. I work in industry, and there is never OSCPA CPE that relates to my industry or my position. Focus is on our industry and not generalized. The opportunity to network with my peers. COST sales tax conference is on point has various industry members Quality of content and speakers Industry specific Volume of offerings that fit with busy schedule Availability of topics and webcasts Location, price, content, delivery Easy - no additional travel Selection and location Convenience and wide selection of topics prefer live seminars rather than computer based CPE GREAT TWO DAY SEMINAR ON TAX Training is more aligned to my role (CAE) Cheap price Multistate impact Focused on government topics (my industry) as well as networking with peers in same industry The topics are more specific. Cost, convenience, ease of use Quality of Courses, Authoritativeness of Provider (OSCPA) Industry specific information. We are certified by NASBA and I am the instructor for many of our courses. Available online at my convenience - 1-2 hr self study; many topics covered including governmental lots of options throughout the year Easy access Selection of offerings Convenience, Cost, and Local Prefer OSCPA because 1) quality and variety of topics offered 2) online transcript - you add OSCPA credits and ease of adding outside CPE Great value Transcript information automatically carries over to my member information. I don't have to keep track of certificates, cour ses taken, hours, etc. choice and convenience mutilple of courses and media to take those courses Focuses on topics of interst more than the others The topics are very relevant to my work, time is paid by employer, and the courses are paid by the employer. Cost, convenient, recognized by the state accountancy board, good teachers, good variety of topics. Quality of courses, convenient locations Industry standards require compliance for which employer designs free internal CPE Web based Convenience of locations Because I like the choices I have and can tailor my CPE to my needs Low cost and flexible...can study whenever I have time easy access and tracking on my page Selection, transcripts tracked, value, locations Convenience, cost, quality and applicable topics. Price and convenience Greater availability of courses in my technical field TRUST IT Choice and value. My employer woll pay for it Format and I learn by listening. Their presentations are ALWAYS very interesting, thought provoking, and mixed with enough humor or real world examples to keep the topic interesting. I have never heard a better speaker than Lynn Nichols. Cost, format Quality of CPE and type of CPE offered Interactive sessions that are easy to ask questions during. Well prepared practitioners who usually have had a hand in preparation of their material. Not just some hired hand reading f rom someone else's book. Because it allows for interaction in teh firm and a determining a way of attacking the client base on a consistant basis Low cost and provides info on direction Easy access to CPE on relevant topics. self study Convenience, no travel required. Price and convenience Has special tax semimars Typically have quality presenters and numerous choices Choice of subjects Choice of locations Ease of finding it in 1 website My firm provides CPE free of cost. Further, most courses are available on-demand. Format, speakers and topics of classes are very interesting They always make sure the quality is good and help keep track of hours Cost, locations Quality of programs and convenience interesting, high quality, relevant products at a reasonable price; presenters with strong presentation skills Wide range of topics, convenient (in Columbus), cost Because of the location of the training, either webcast or Convenience of city location. I would like more training available in Toledo. low cost of cpe Easy access; relevant topics self study as part of membership Convenience, value Price and convenience High quality and accepted by Accountancy Board of Ohio. typically they put on very informative multiday seminars with multiple topic options for each session Cinference covering a multitude of topics and more cost effective. my specialty is international tax and i require detailed & complex technical training on new topics. these are the most qualified providers. Free They are free. And, also 1 hour webinars are most convenient. Cost, manuals are good Quality of the training it covers the most relevant to me information Wide variety of courses; convenient locations Because that is the only source I can use now. Low cost, local, outstanding material Easy complience SELF STUDY CURRENT TOPICS Convenient Price and convinence High quality. Networking opportunities. Relevant. Usually free Clark Price was awesome. The Accounting Show is too. n/a Free THEY ARE MUCH LESS COSTLY AND THEIR INSTRUCTION IS USUALLY MUCH BETTER. Cost, variety, CPE tracking Quality of training; location. It is easy to locate courses and the cost is reasonable if you have a membership. The presentations are usually good. Wide variety of options Because they deliver quality cpe at a value price. Many offerings of 1 hour webcasts covering a very broad range of subjects. Easy during lunch CPE Seminar topics are relevent to our practice. convenient Price value relationship is excellent History and experience with the CPE provided, confident in knowing what you are getting (quality, cost, etc) Usually have the topics I want and closer Classes are good and conveince n/a Free and convenient They are very up to date with information and you get to talk to others with similiar clients and situations as yourself. Cost,No time limit,Take course online and test online,convience of taking course at night,on weekend,etc quality programs It is informative and interesting generally. Like a plethora of topics to choos from. Wide variety of subjects and locations. Because they track my CPE for me Many options for self-study Easy of sign up and tracking Seminars and workshops relate directly to what I do and provide a source of networking with other government fiscal officers. Convenient and a variety of topics. Price, convenience, location I am used to getting my CPE from them. usually multiple locations and topics but not like it used to be. Perhaps AICPA and multiple state societies should team up so that conferences Client service personnel for the firm are industry experts and typically are leading the national trainging classes. Allows close interaction with can be spread over many cities and dates especially if similar topics. actual audit personnel. na Free and directly applicable They do a very good job of explaining things cost/availability/quality Quality Programs It is related specifically to my job widest choice of topics, formats, prices, locations best available and cost Many options of CPE. Easy to keep track of total CPE earned and no hassles regarding if the session qualifies as CPE. Seminars hold interest, are normally relevant and speakers are good Convenient and low cost Price, more variety I attend their conference every year. Usually take QuickBooks courses thru Intuit which are free with the ProAdvisor package & are very relevant to what I do. close NACUBO has the most relevant topics to my industry. OACUBO is a close second. But I do really appreciate the Ohio Society's programs and would not be able to complete my CPE without them. Free and In-House They have the best topics and programs Course are excellent, current, varied; Ohio Society of CPA's courses are quality Quality programs at a reasonable cost. It is sure to be approved and it is automatically recorded online. workbook is great reference tool after course Best classes and convenience Many subjects and dates. Easy to narrow down & wide range of topics Simple and relevant. convenient and low cost Price, quality, location I can always find topics relevant to my position as CFO and tracking credits is easy Usually well organized and useful information Close and well presented NATIONAL CONVENTION Free CPE They have the courses that I need Course Catalog makes it easy to see the various choices and find good topics. Ohio Acctg. Show offers variety and shorter classes. Quality programs that are geographically located in the appropriate location. It is usually free You can buy a program that you can do at your own speed and is cheaper than going through OSCPA 8 hours at a time. Best options for locations Many topics available Easy to search and enroll; free PIU's; other reasonably priced CPE. Simplicity Unlimited courses for one price Convenient and piggybacks off material purchased primarily for reference purposes. Price, selection, ease of registration I can take the course at my liesure and own timeframe Value Close to home Nice catalog of on-line self-study courses Frequency, quality, range They have the most choices of topics course content Quality, content It's my boss Know quality will be reasonable Confidence that it will be a quality program. O good classes They provide a variety of topics at nearby locations Depth and quality of offerings Quality,convenience Doubles as a networking event quantity of classes and ease of registration Company will pay for it No Charge, easly accessible, high quality Geared toward more specifically to what we need. They keep track of you year to date CPE hours COurse offering Quality, inexpensive, relevant & convenient It's the easiest. They keep track of my CPE hours as well Knowledge of instructors Confident it will provide the information needed, accepted CPE and locations are reasonable. Offer multiple topics good courses and local They provide CPE that is vey applicable to my position Duh! Range of topics Conference off-site continually focused on current issues in fraud No issues on credit. Generally more interesting than the company provided training. They offer specialized CPE needed to fulfill my AICPA specialty designations at discounted prices. Courses offered cover relevent topics and I enjoy attending the larger conferences as it allows you to take a variety of cour ses and run into former co-workers. It provides good networking opportunities. Quality, price IT'S THE MOST CONVENIENT known for professionalism and unbiased training Conference with great speakers no worries about credits not counting Good 1-2 hour webcasts They provide a nice range of topics and means of obtaining cpe. No travel and trainers you know personally Get to choose programs at PUI/Members summit rather than have programs selected for me They offer well known, qualified speakers who are technically proficient. They offer a variety of topics of interest. Courses offered, location, dates offered Quality, Variety, Location, Know it qualifies KEEPS TRACK OF CPE HOURS & VARIETY OF SEMINARS Known high quality, approved provider current affiliation quality, you keep my transcript, cost and convenience
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