Most enterprises see “proof-of-concept” (POC) projects as an important step in their path to cloud. It’s a way to gain experience, test ideas and deepen organizational understanding of cloud computing. In this webinar, you will hear from RightScale cloud experts about business and technical best practices for creating cloud POCs. You will learn how to: - Set your POC strategy - Understand the different approaches to cloud POCs and how to choose the one that is best for your organization. - Choose your POC clouds - Should you focus on public cloud, private cloud or both? Which vendors should you consider and what criteria are important? - Navigate Technical hurdles - Learn about the technical choices you will encounter in cloud POCs and hear best practices on how to architect applications, manage data and ensure security in cloud environments. - Measure Success of Your Cloud POC - Learn about the best metrics for Cloud POCs, from cost reduction to uptime to agility.

1. Enterprise Cloud Strategies:
Best Practices for Cloud POCs
November 8, 2012
Watch the video of this webinar
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2. 2#
Your Panel Today
• Kim Weins, Vice President, Marketing, RightScale
• Vijay Tolani, Cloud Solutions Engineer, RightScale
Please use the “Questions” window to ask questions any time!
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3. 3#
Agenda
• About RightScale
• Cloud POCs: Dos and Don’ts
• Choosing the Right Cloud(s) for Your POC
• Navigating the Technical Hurdles
• Measure the Success of Your Cloud POC
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4. 4#
Leader in Cloud Management
Compute Power Managed by RightScale
More Applications Nearly 5mm servers launched
At Production Scale Cloud deployments with 10K+ servers
On More Clouds 12 supported public and private cloud providers
Hybrid Cloud
Since IaaS began Managing cloud deployments for 5+ years
Multiple
Public Cloud
Single Public Cloud
Nov-06 Mar-07 Jul-07 Nov-07 Mar-08 Jul-08 Nov-08 Mar-09 Jul-09 Nov-09 Mar-10 Jul-10 Nov-10 Mar-11 Jul-11 Nov-11 Mar-12 Jul-12
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5. 5#
A Sampling of RightScale Customers
Publishing Film, TV, Music Games
Consumer Web Advertising Software
Healthcare Hardware Financial Services
Gaming Education Telecom Consumer Products
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6. 6#
Shifting Expectations Drive Cloud POCs
Business Expectations
Instant On
Self Service Public &
Private
Cloud
Unprecedented
Scale
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7. 7#
Cloud POC Mantra
Pick the right
application
Cloud is a fit for everyone,
not for every application
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8. 8#
Pick the Right Application
• Keep it real
• Pick a real application for a real project with real expectations
• Don’t start with the hardest use case
• Cloud adds value
• Cloud adds value – speed to deploy, scalable, variable loads, cost
• Low to moderate security/compliance profile
• Good options for your first deployment in the cloud
• Web Application
• Mobile/Social/Collaboration Apps
• Big Data
• Batch Processing
• Dev/Test solutions
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9. 9#
Cloud POC Mantra
Pick the right
approach
A learning experience,
not once and done
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10. 10#
Pick the Right Approach
• Keep it lightweight
• Start simple
• Keep it short – 30-60 days
• Accept cloud as it is, don’t try to make it into your data center
• Don’t start with the hardest use case
• Decide if the architecture meets the needs of the application, not if it matches
your data center
• Treat it as a learning experience
• It’s not once and done
• Your cloud deployments will evolve
• Your expertise and knowledge will evolve
• Consider how you will manage the application over time
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11. Choosing a Cloud
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12. 12#
Choosing a Cloud for POCs
• Public & Private Clouds built on Same Technologies
• OpenStack
• Rackspace
• HP
• CloudStack
• Datapipe
• IDC Frontier
• Logicworks
• Private Clouds are good choices for Applications which require:
• High Flexibility & Performance
• Increased Security & Compliance
• CapEx Procurement Model
• Public Clouds offer more advanced automation than Private Clouds
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13. 13#
Public Clouds Enable Additional AgilITy
• “It’s a marathon, not a sprint.”
• Don’t sprint directly to the finish line, without training. You’ll hurt
yourself.
• Start with something small and show it works.
• Start with the simplest application, then test more complex.
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14. 14#
Clouds Are Different
• … so don’t treat them like a data center in the sky.
• Don’t expect to be able to move a VM image to a cloud and have it
work out of the box.
• Successful cloud deployments include HA Application Architectures
designed to run on ephemeral, commodity infrastructure.
• NoSQL Databases vs. High Performance Hardware
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15. Navigating Technical Hurdles
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16. 16#
Next Step: Technical POC
• After proving your application can run on a cloud
architecture, consider testing with a Private Cloud.
• Test for Performance
• Ensure Security & Compliance
• Integration with Existing ITSM Processes
• Consider Including More Complex Workloads
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17. 17#
Technical Pitfalls to Watch Out For
• Storage Performance
• Consider Striping, Sharding, & NoSQL Architectures
• Shared Storage
• Consider OpenNFS
• Software Licensing
• Consider Licensing through the MultiCloud Marketplace
• Network Flexibility
• Consider Dynamic DNS
• Security & Compliance
• Design for Public Clouds
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18. Metrics for Success
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19. 19#
Cloud POC Mantra
Pick the right
metrics
Begin your cloud journey
with
the end in mind
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20. 20#
Cloud POC Success Metric #1
Shadow IT
Business Agility Market Window
How quickly can ✖
cloud help us Business
respond to business Opportunity
needs and $£¥€
opportunities?
Time to Market
Cloud Management Platform

21. 21#
Evaluation Criteria
• Speed/Ease to:
• Launch new applications or services
• Change applications or services
• Scale applications or services up or down to meet demand
• Offer services in new geographies
• Self-service IT
• Give control to business users
• Give control to developers
• Automation
• Automate routine work for Operations
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22. 22#
Cloud POC Success Metric #2
Improve Efficiency
Can cloud make us
more efficient with
time and money?
Cloud Management Platform

23. 23#
Evaluation Criteria
• Costs
• Data center vs cloud costs
• Capex vs Opex
• Opportunity costs?
• Time
• Time to plan/prepare applications or services
• Time to deploy applications or services
• Time to manage applications or services
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24. 24#
Cloud POC Success Metric #3
Better Solutions
Can cloud helps us
deliver better
solutions that meet
customer needs?
Cloud Management Platform

25. 25#
Evaluation Criteria
• Can I support new solutions that were difficult before?
• Web
• Mobile
• Social
• Gaming
• Big Data
• Batch processing
• Can I support better solutions
• Geographically available
• Highly scalable
• Highly available
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26. 26#
Summary
• Start with a real application that’s a good fit for cloud
• Treat it as a learning experience
• Use public cloud to evaluate the feasibility of cloud
• Then build a private cloud
• Leverage the strength of cloud – don’t try to recreate your data
center
• Measure success based on broad business goals
• Agility
• Efficiency
• Better solutions
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27. 27#
Thinking about a Cloud POC?
• Ask about a Cloud Strategy Briefing
• Personalized briefing from the cloud experts for your IT executives and managers:
• Real-World Cloud Trends
• Strategic Opportunities in the Cloud
• 5 Technical Considerations for Cloud
• Best Practices for Cloud POCs
Contact RightScale
(866) 720-0208
sales@rightscale.com
www.rightscale.com
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