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Social Media Day 24-1-2013 Privacy op social media

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Twee experten, Nathalie Poissonnier en Dominique Pissoort, hebben even de wettelijke bepalingen over de privacy op social media uit de doeken gedaan.

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Social Media Day 24-1-2013 Privacy op social media

  1. 1. Social media data : legal aspects Dominique Pissoort Legal Advisor Nathalie Poissonnier Privacy Consultant
  2. 2. 1. Introduction 1. Enormous amount of data available 2. « Public » data 3. Free to use ? Source : http://philippepoisson-hotmail.com.over-blog.com/article-mon-pere-j-ai-peche- 104987906.html
  3. 3. 1. Introduction Overview 1. Personal data 2. Contests/Promotions on Facebook 3. Pictures
  4. 4. 2. Personal data Triple protection of data 1. Intellectual property rights of the author of the database 2. Protection of personal data 3. General terms of social media
  5. 5. 2. Personal data 1. Intellectual property rights of the author of the database a) Copy right : original creation b) Right of the « producteur de base de données » • « De producent van een databank » = the physical or moral person who takes the initiative and bears the underlying risk for the creation of the database • « De producent van een databank » has the right to forbid the extraction and/of the reuse of the whole or a part - qualitatively or quantitatively substantial- of the content . »
  6. 6. 2. Personal data 2. Protection of personal data a) Obligation to inform Purpose b) Principle of compatibility of purposes
  7. 7. 2. Personal data 3. General termsTo collect data (e.g. for the organisation of a contest), you must use theapplications that were put at your disposal by the social medium (LinkedIn, Facebook,…)
  8. 8. 2. Personal data Collection impossible (cfr. infra)  Quid monitoring ?  Quid web crawling ?  Quid collection of data via my own page (published comments,…) ?
  9. 9. 2. Personal data Collection possible via opt in system Problems : purpose of the collectionrestricted to functioning ofthe applicationIdem for approval for useof e-mail Solution : Integration of an extra screen that does not come from thesocial medium but from the advertiser
  10. 10. 2. Personal data Advertiser DB Pre-filled form to confirm & capture NAW iFrame!!
  11. 11. 2. Personal data Information to provide : • purpose of the data collection : direct marketing !!! • Use of a privacy link including a standard privacy policy, e.g.:
  12. 12. 2. Personal data Information to provide : • Use of e-mail : the approval needs to be free, specific and informed • !! Information about the « like » : « We collect your name, your e- mail address and your specific interests declared on Facebook »
  13. 13. 2. Personal data
  14. 14. 3. Data collection via facebook contest – Guidelines available on www.facebook.com/promotions_guidelines.php – Actively monitored by Facebook !!!!
  15. 15. 3. Data collection via facebook contest First rule : Contests/promotions on FB must be administrated in an application on facebook.com, either on a canvas page or in an application on a tab page never directly on the wall
  16. 16. 3. Data collection via facebook contest Second rule: You must not use Facebook features or functionality for an automatic registration to a contestFor example, the act of liking aPage cannot automatically registeror enter a promotion participant. Registration must be donevia a form !
  17. 17. 3. Data collection via facebook contest
  18. 18. 3. Data collection via facebook contest Third rule : You are not allowed to notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages. Contact via e-mail address, post address,…
  19. 19. 3. Data collection via facebook contest + other rules: a) You are not allowed to condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you cannot condition registration or entry upon the user : •Liking/commenting a Wall post •Liking/commenting/uploading a photo on a Wall •Having the photo with the more « like » •Be tagged in a photo •Sharing a photo on the page
  20. 20. Not allowed !!!!20
  21. 21. 3. Data collection via facebook contest Not allowed !!!!21
  22. 22. 3. Data collection via facebook contest b) You are not allowed to use Facebook features or functionalities, such as the Like button, as a voting mechanism for a promotion.
  23. 23. c) Release of Facebook in the promotion • release of Facebook by each participant • aknowledgment that the promotion is not administrated by or associated with Facebook • Information that the participant is providing information (data) to the organisor of the contest (and not to Facebook)
  24. 24. 4. Use of pictures Pictures are protected by the Intellectual property rights (author’s rights) No use without the express consent of the author ! BUT : !!! See also the general terms of the social network !!!
  25. 25. 4. Use of pictures Attention to the respect of the rights of the data subjects  Right of the author of the picture  Right of the photographed persons (if they are minors : parent consent is needed)
  26. 26. 4. Use of pictures Is the social network responsible for the on line content posted on its website by its members ? The owner of the social network = content hoster cf law 11/03/2003 betreffende bepaalde juridische aspecten van de diensten van de informatiemaatschappij: Art. 20. § 1. Wanneer een dienst van de informatiemaatschappij bestaat in de opslag van de door een afnemer van de dienst verstrekte informatie, is de dienstverlener niet aansprakelijk voor de op verzoek van de afnemer van de dienst opgeslagen informatie, op voorwaarde dat : 1° de dienstverlener niet daadwerkelijk kennis heeft van de onwettige activiteit of informatie, of wat een schadevergoedingsvordering betreft, geen kennis heeft van feiten of omstandigheden waaruit het onwettelijke karakter van de activiteit of de informatie blijkt; of 2° de dienstverlener, zodra hij van het bovenbedoelde daadwerkelijk kennis heeft, prompt handelt om de informatie te verwijderen of de toegang ertoe onmogelijk te maken en voor zover hij handelt overeenkomstig de procedure bepaald in § 3 (= doorgave naar Procureur des Konings)
  27. 27. 4. Use of pictures To avoid possible liability: Release of liability clauses in the contest regulation Disclaimer You solely hold the responsibility for the photos you decide to publish on this website. Under no circumstances shall the Promoter be held responsible or liable, directly or indirectly, for any potential violation arising from this publication. If you believe that a photo is published in violation of your rights, please contact us immediately at the address........ and we guarantee that the photo in question will be immediately removed from our website.
  28. 28. 5. Conclusion Public ≠ Usable !!!!!!! Thank you ! Nathalie Poissonnier nathalie@bdma.be Dominique Pissoort legal@bdma.be