2. Problem
• Mobile phone battery was not last longer ( need to
recharge every day normally)
• Need electricity to charge the battery
• Every mobile charger is different based on the mobile
brand
3. Solution
• We come out a new portable battery charger that can
stick to clothes
• How it function? It will absorb noise energy from
surrounding and convert it to electric energy
• The charger is made to suit to all battery model
4. Opportunity
• The opportunity this product has now is that we are now
in the 21th century where eco-green product are the
trends for people.
• This mobile jacket charger will become hit for eco-green
lovers to be a new revolution for product and become a
trendsetter for a community.
• Nowadays, all major companies around the world has
put an effort to create eco-friendly green product so
this is a business strategy for the company to be more
innovative
5. Target Market
• Mostly our target market is for urban people that live in
busy city and have a busy life everyday such as
businessman, that their mobile needs to full in charge
everyday.
• The students also needs our product in case they have
emergencies anywhere. This product can be durable for
them.
• Other target markets is for travelers that are frequently
travel for their jobs requirements where this product
provide some extra-cool package in their luggage.
7. Technology
• The basic idea of this product is using wasted sound
energy and transforms them into electric energy to
charge the mobile’s battery.
• Inside this device, there is a transducer that functioned
to convert the sound vibration produced by sound
energy into electric energy.
• Besides, piezoelectric device which is an existing
technology capable of turning mechanical energy into
electricity is also been used.
• “Piezo” means pressure or squeezing. Piezoelectric are
squeezed in response to pressure, including sound
waves, and change that pressure into electrical current.
8. Competition
• We will compete with other devices that are having
similar function with our product.
• But, we are differ in the source of energy been used. We
are using wasted sound energy that are a lot been
produced every single minute.
• There are several China products that are using solar
energy to convert into electric energy to charge the
mobile phone battery.
• We still see our advantages compared to these products
because we are using the wasted energy compared by
using solar energy.
9. • Besides, we also need to compete with public charging
station placed in mall, airport and restaurants.
However, we are still have the advantage because by
using our device, user does not need to wait at one
place while waiting their battery fully charged. By using
our device, user can charge their battery anywhere and
anytime they want.
10. Marketing and Sales
• Generate good publicity
• Comparable pricing
• Promotion
• Product & services
12. Financing Sought
• Personal Funds
– Personal Fund (from the company members)
– Friends and Family Fund
– Bootstrapping :
• start in garage or small office
• minimizing personal expenses.
13. • Debt Financing
– SBA Guaranteed Loans
• Creative Sources
– Leasing (Factory and small office for company to
start)
– Strategic Partners (apple, nokia, Samsung, and HTC
expand the product and get market)
– The Small Business Innovation Research Program
Grants (join many programs to get grants)
14. • Equity Capital
– Business Angels (small investment to the company)
15. Summary
• Mobile jacket charger will become hit for eco-green
lovers to be a new revolution for product and become a
trendsetter for a community
• Transforms waste energy into electric energy to charge
the mobile’s battery.
• Our target market is for urban people.
• Marketing and sales
– Generate good publicity
– Comparable pricing
– Promotion
– Product & services
16. • Finacing Sought
– Personal Funds
– Debt Finacing
– Cretive Sources
– Equity Capital
