This is our methodology that we use when ranking websites. We customized our approach based on past experience, best practices, and results.

1. SEO Methodology
AIRR MEDIA
HTTP://WWW.AIRR.ME

2. Work Streams
 Website Audit
 Competitor Analysis
 Keyword Research
 SEO Strategy and Tactics
 Link Building
 Reporting
 Continuous Improvement

3. Website Audit
The website audit is a must when starting to work on a new project. You
need to use software to crawl a website to see the issues which are
preventing you from ranking.
For example:
 Broken links on your website
 Your website is not searchable
 You have duplicate content
 Website code errors
 Not SEO friendly URLs
 Duplicate Title tags
 No meta descriptions

4. Competitor Analysis
The competitor analysis lists who your online competitors are in the
industry. We basically perform a website audit on the competitor’s
websites.
We gather information such as:
 Domain authority
 Page authority
 Number of backlinks
 Page rank
 Social media signals
 Keywords in title tags

5. Keyword Research
This is one of the most important research activities in the process.
Keywords are what drives user intent and web traffic to your website.
When we perform keyword research we use a variety of tools.
For example:
 Google AdWords Keyword Planner
 Google Autocomplete
 Bing Related Search
 Google Related Search
 SEM Rush
 Keyword Discovery
 Google Trends

6. SEO Strategy and Tactics
Having an overall arching strategy for search engine optimization is
important. You want to make sure that all of the operational work to
rank your website is aligned to your overall objectives.
We also work on building out the tactics that we are going to use to
rank your website.
For example:
 Blogger Outreach
 Press Release Distribution
 Infographic Distribution
 Document Sharing

7. Link Building
Link building is still one of the strongest signals for search engines to
understand the popularity of a website. You want to make sure that
your links are:
 Diversified
 Come from reputable websites
 Use different combinations of anchor text
 Link to your domain and to deep pages on your website

8. Reporting
 Reporting on these activities is critical to understanding the success
of your campaign.
 We provide weekly and monthly reports to keep you up to date will
the work being performed.
 We communicate constantly with you through email, Skype, and
have status calls.

9. Continuous Improvement
 We are continuously benchmarking our baseline project metrics
with the current state of your SEO project. We implement new
tactics, strategies, and are agile in making your business successful
on the web.

10. Contact Us
 Ricky Singh, MBA
 AIRR Media
 http://www.airr.me
 Email – gsingh@airr.me