This is the copy of a presentation on the importance of a social media strategy and a simple methodology to put a strategy together that I gave in London on November 2nd last

1. © RB Consulting 2010
Developing a social media
strategy

2. © RB Consulting 2010
It's Tempting
Source: socialnomics.com

3. © RB Consulting 2010
But this is about Business....
Source: socialnomics.com

4. © RB Consulting 2010
What is Social Media ?
Publish & comment online
Ease of access - Twitter,
blogs, YouTube, WikisMy views on anything
“A (fundamental) shift in the way we communicate”
Erik Qualman - Socialnomics

5. © RB Consulting 2010
1st
Step
Whats your objective ?
•
Group collaboration
•
Influence my
customers
•
Influence & increase
awareness of my
products

6. © RB Consulting 2010
2nd
Step Plan – Do – Check - Act

7. © RB Consulting 2010
Metrics / KPIs
Engagement duration
Bounce rate
Activity ratio
Conversion ratio
Brand mentions

8. © RB Consulting 2010
Case Studies
BT – Dare 2 Share
YouTube – British Gas &
British Airways
Facebook – Coke Cola
Blog – Puddleducks &
DellTwitter – Dell Outlet
& Comcast
LinkedIn – Goldman SachsStarbucks –
Mystarbucks.com

9. © RB Consulting 2010
Content Quality is key !
Source: socialnomics.com

10. © RB Consulting 2010
Remember the basics
“Qualman insightfully advises companies to patiently
build relationships with customers through social
media, rather than instantly getting a customer's
name and e-mail address into its database. "Good
businesses realize that it's not all about the instant win
of getting someone into a database,"
Comment from Amazon book review on Socialnomics

11. © RB Consulting 2010
Rolling out social media
People
Strategy
Processes
Technology

12. © RB Consulting 2010
Further Information
@rbconsulting
blog.rbconsulting.ie
Opencloudmanifesto.org &
LinkedIn group
@rbconsulting
blog.rbconsulting.ie
rbowden@rbconsulting.ie
UK Social Media
mashable.com
bloggertone.com