Foviance Simplicity lunchtime discussion
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4 presentations, 3-5 mins each followed by a discussion and sandwiches. (Cut down to just my slides to protect the innocent.)
![Simplicity lunch Four basic strategies for simplification ,[object Object],John Maeda's laws of simplicity – Pauline The client pressure for complication – Jonathan What simplicity means for analytical insight – John D’A Simplicity and customer psychology – Richard ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Foviance Simplicity lunchtime discussion
- 1. Company Day Client Management team Account overviews Simplicity
- 3. Why is simplicity important?
- 4. What are the benefits of simplicity?
- 6. The four basic strategies for simplification REMOVE ORGANISE HIDE DISPLACE 1 2 3 4 4 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
- 8. Avoid deadline feature reduction
- 10. “Broken gets fixed, shoddy lasts forever”
- 13. Who do you hurt?
- 15. Distractions
- 16. Decisions
- 17. Learnings
- 18. Smart defaults
- 21. Error reduction
- 23. Removing words
- 24. Excessive removal5 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
- 29. Time & space
- 30. Grids
- 31. Size & location
- 32. Layers
- 33. Colour coding
- 34. Desire paths6 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
- 36. Customising
- 41. Cues & clues
- 42. ‘Locus of attention’ focus7 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
- 45. Displacing to the user
- 46. Kitchen knives & pianos
- 48. What users do best
- 49. Create open/combined experiences8 Source: Simple and Usable: web, mobile and interaction design by Giles Colborne
- 50. Simplicity and customer psychology January 2011 Richard Sedley
- 51. Simplicity Framework 1 2 3 4 5 6 Fuck you 10
- 52. Simplicity profiling Time Money Physical effort Brain cycles Social deviance Non- routine Source: BJ Fogg 11
- 53. Persona: simplicity profile Simplicity profile Bio-polar emotional response profile
- 54. Simplicity questions Why is simplicity important? What are the benefits of simplicity? When/how should simplicity be incorporated into our offering and processes?