ROI Drivers: A Better Start For The Best Finish
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The newest addition to the Phybridge VOIP Enabler line. The Phybridge PoLRE, VoIP enabler, leverages your existing telephone cabling infrastructure to provide a dedicated IP phone network, while centrally connecting the IP PBX to your existing LAN. It gives you the reliability of a legacy voice network with the productivity gains and convenience of a converged network. The Phybridge’s unique VoIP enablers allow an effortless and cost-effective migration to IP phones.
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ROI Drivers: A Better Start For The Best Finish
- 2. ROI Drivers A Better Start For The Best Finish Desired Finish Key To Your Success The Right LAN Foundation Network Foundation: Wiring & Switches Network Foundation: Wiring & Switches Gear: Computers, IP Phones, Video, Printers Gear: Computers, IP Phones, Video, Printers Applications: Data, Voice, Unified Communications Applications: Data, Voice, Unified Communications Reduce Communication Costs, Improve Productivity, Enhance Customer Service Levels
- 3. Begin With The End In Mind Ensure a Good User Experience • Quality of Service & Reliability Eliminate or reduce financial risk • Pre, During and Post Deployment Proper Budget Allocation • Foundation, Gear, Applications Build Sound Network Foundation • Quality of Service • Voice Continuity • Highly Secure • Easy To Manage • Future-Proof Network Brand Protection • Success – On Budget, On Time Highest Return on Investment… …Lowest Total Cost of Ownership Network Foundation: Wiring & Switches Network Foundation: Wiring & Switches Gear: Computers, IP Phones, Video, Printers Gear: Computers, IP Phones, Video, Printers Applications: Data, Voice, Unified Communications Applications: Data, Voice, Unified Communications InvestmentInvestmentReturnOn Investment ReturnOn Investment KNOWLEDGEKNOWLEDGE
- 4. Game Changing Innovation A Better Converged LAN Platform. Guaranteed! Data switches that transform your voice infrastructure to IP network with Power.
- 5. Innovation Made For Customers •Transform (not abandon) proven voice infrastructure. •Compliment and extend the data switch fabric - Optimize LAN. •Full Control over convergence. •All UC value without compromising user experience
- 6. High Quality Data Switch Ethernet with PoE over a single pair with 1200 foot reach. – NO LOCAL POWER REQUIRED. 24 & 48 port configuration, stackable Two Ethernet ports for daisy chaining or spanning tree for redundancy Remote management User Friendly Web GUI Industry Leading Power Capabilities Power share, hot swappable Load Balancing AC/DC power.
- 7. Benefits Include Lower Readiness Costs - Up to 70% in savings. • No LAN Assessment • No IDF Costs • Better POE Utilization • No need to Rip-and- Replace Eliminate Operational and Financial Risk • Easy Migration • Risk Free Trial • Not to Exceed Pricing. Most Robust Platform • Quality of Service • Voice Continuity • Most Secure • Easy to Manage. Future Proof Your Network • Data for Data Sake. • Lower Cost • Less Risk A Better Start, The Best Finish Guaranteed! • Confidence in Foundation • More on Applications • No More Compromise
- 8. Female RJ21 Amphenol To Distribution Block From TDM PBX Single Pair To Each Wall Jack Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable From PhyAdapter to IP Phone Data Switch Phybridge UniPhyer Voice Switch IP PBX Back Up Power Source Female RJ21 Amphenol To Distribution Block From TDM PBX Single Pair To Each Wall Jack Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable From PhyAdapter to IP Phone Data Switch Phybridge UniPhyer Voice Switch IP PBX Back Up Power Source Switch Limitation Compromise Desktop Data Network Internet & PSTN IP PBX IP Phone MDF IDF - 2nd Floor IDF - 4nd Floor IDF - 6nd Floor Convergence Point Until now you didn’t have much choice. • Switch limitation • Industry biases • Methodology of Layer Voice on Data Switches Customers Do Not Want Compromise. • Want a Better Foundation • Unified Communications Value • Eliminate Barriers
- 9. Do You Share These Concerns? • Impact on Existing Infrastructure • Time Requirement to Implementation • Network Security • Technical Support Requirements • Quality of Service • Technology Interoperability • Physical Limitations and Barriers • Voice & Data Teams Working Dynamics • Justifying the ROI • Cost - Project Success Desktop Data Network Internet & PSTN IP PBX IP Phone MDF IDF - 2nd Floor IDF - 4nd Floor IDF - 6nd Floor Convergence Point
- 10. A Better Choice No Need To Compromise Any More. 2. Desktop Convergence1. Central Convergence Desktop Data Network Internet & PSTN IP PBX IP Phone MDF IDF - 2nd Floor IDF - 4nd Floor IDF - 6nd Floor Convergence Point
- 11. Delivering on What Matters PoLRE Solution Desktop Convergence Guaranteed Quality of Service Subjective Data Down, Voice Up Voice Continuity Data Down, Voice Down Most Secure with Separate Path Security Less Secure, Given Sharing Graceful, Risk-Free Real Trial Migration Option Rip-and-Replace Not to Exceed Pricing Readiness Cost Difficult to Provide Same Phone, Same PoE Future Proof New Phone, New PoE, New Data
- 12. Lower TCO, Higher ROI Move To IP $300 - 600 per user without Phone Assessment, PoE switch, Cooling, backup power, Professional Services and cabling. $120 - $170 per user without Phone PoE switch, Cooling, backup power, IP phone - no need for Gigabit, Less Professional Services. $300 - $600 per user without Phone $200 to $500 for Phone $50 for PoE $50 for Increase Speed More Professional Services $50 - $100 per user Only non POE data switch changing, Same PoE same IP phone, Less Professional Services Every Time You Need to Increase Data Speeds Allocate to Applications for a Better ROI 50% Plus In Savings Today $250 to $500 Savings Every Network Change
- 13. A Better Start, The Best Finish Ensure a Good User Experience Quality of Service & Reliability. Eliminate or reduce financial risk Pre, During and Post Deployment Build Sound Network Foundation Quality of Service Voice Continuity Non-Disruptive Easy to Manage Future-Proof Network The Best Finish Application Focus Brand Protection Success - On Budget, On Time Highest Return on Investment… …Lowest Total Cost of Ownership
- 14. Your Interest, Our Mission Savings and Simplicity for You…. …Loss of Revenue and Dependency for Them
- 15. 10 Storey Building, 1,400 users. Customer Proof • Savings of $1.5 Million – Approval for $1.8 million – Phybridge $0.3 million • Proof of Concept – Eliminate all Risk • Fast Track Project by Over 6 Months. • Successful migration of 1,400 users over a weekend. • Allocated Savings To Applications
- 16. Our Better Start, Best Finish Success Plan Define a few high value UC applications and complete a trial. Provide Proposal highlighting the execution plan that will show how we plan to eliminate risk & disruption while ensuring your users integrate the applications driving the ROI. Not now - agree to follow-up Want to move forward - Better Start for the Best Finish Migration Plan
- 17. Let’s Take Action and Succeed “The two most important requirements for major success are: first, being in the right place at the right time and doing something about it. “ Ray Kroc
- 18. A Better Start For the Best Finish A Better Converged LAN Platform. Guaranteed! Migrate To IP Telephony and Unified Communications with Confidence Thank You
- 19. Hosted: The Missing Link From D-Mark to Desktop
Notas do Editor
- Thank you for your time today. Our objective over the next 15 minutes is to empower you with knowledge so that you can confidently modernize your communications platform gaining all the benefits of Unified Communications and IP telephony while eliminating any barriers and risks. We call it a better start for the best finish.
- Businesses like yours want to gain the application benefits of Unified Communications and IP telephony. Properly deployed your business can reduce communication costs, improve productivity and enhance customer service levels. There are three key components to the overall success of the project. The first is the network foundation, second is the gear we layer on it and third is UC applications and application adoption. The ultimate focus is on the application layer and getting users to integrate the applications into their day-to-day process driving the best return on investment possible. We understand that getting the desired result starts with a proper network foundation. Optimizing your local area network platform to support a great user experience without compromising your business is critical to your success and this is the focus of our discussion today.
- Let’s start by consider your desired end state and defining what is important to you. Ensuring you can deliver a great user experience with quality of service and a robust platform no matter what is happening on your network. Eliminating risk. To go from where you are today to the desired end state we want to remove all risk if possible. You have a defined budget for the overall project. Making sure we allocate as much of your budget to the application layer will result in the best return on investment. Although there is no ROI in infrastructure, building an optimized converged LAN platform that doesn’t compromise your business while delivering a great experience is critical. The leaning tower of Pisa has great architectural features yet it’s flawed foundational makes it unusable and the most expense building in the world to maintain. The converged LAN foundation should deliver quality of service, voice continuity - if the data network fails, voice will survive. The network topology should not compromise security and should be easy to manage. Today we talk about optimizing your LAN for convergence but your data requirements evolve every three to 5 years. We want to make sure we make the right decision today that reduces costs and risk in the future as we change out your data switches. Ultimately, it is your reputation on the line and our objective is to make sure the project is delivered on time, on budget driving the desired result and ROI.
- There is a proven networking innovation that was designed specifically to optimize the LAN for convergence eliminating costs, risk and complexity. This data switch innovation transforms your existing voice infrastructure into an IP path with power ideal for IP telephony.
- To appreciate our confidents in best serving your requirements we would like to take you back to the future. Your users all have a computer that is connected to a switch fabric that was designed for near-time delivery. Switch reach limitations resulting in a mesh like topology where all users share the network. The larger the business - the more complex the topology with multiple closets on multiple floors. Users are accustomed to waiting a few seconds for data packets to disassemble, reassemble, get in order and the file opens. Managing the data LAN is tough enough for the IT staff with ever changing data loads, new devices and the fact that all users share the network. Complimenting data is a voice topology. The voice platform was designed specifically to support zero tolerance real-time voice requirements. The point-to-point topology means every phone had dedicated physical wire back to the central closet. Packets travel in order, on time, without contention or loss. It is this topology that delivered the five nines reliability and quality users come to expect from their phones not the technology layered on it. The Phybridge innovation allows us to quickly migrate you to a UC platform eliminating costs, risk while optimizing the LAN for convergence. Simply disconnect from the existing PBX and connect to the Phybridge switch. The switch is connected to the PBX or a router for hosted offerings. At every desk we use the PhyLink and disconnect the existing phone and connect the new IP phone. Old technology today, Unified Communications and IP Telephony tomorrow. It’s that simple.
- The award winning UniPhyer has many of the features found in enterprise grade switches including: 24 & 48 port configuration, stackable Two Ethernet ports for daisy chaining or spanning tree for redundancy Fibre connections for multiple buildings, campuses Remote management Ethernet with PoE over a single pair with 1200 foot reach. – NO LOCAL POWER REQUIRED. Enough bandwidth to support triple play Highly secure with fewer points of entry Autosensing Plus many more features
- The Better Start Benefits include: Lower total cost of ownership with no need for costly LAN Assessment, No need to worry about power, cooling and backup power in your data switch closets, and better Power over Ethernet port utilization given all the PoLRE switches are consolidated in a single locations. We will Eliminate Operational and Financial Risk with an easy migration path leveraging what you know is already reliable today. We can offer you a risk free real world trial and ultimately we will provide you not to exceed pricing for the complete end-to-end solution. You will have the Most Robust Platform possible with guaranteed quality of service regardless of data network loads given the dedicated bandwidth for each IP phone and the point to point topology. We will design the LAN so that voice will survive even if the data LAN fails. We will creating the most secure network given the physical separation of voice. An ultimately your IT team will appreciate that the LAN topology is optimized for convergence and very easy to manage. You will also future proof you LAN with PoLRE . Today we look to optimize your LAN for convergence but we all know that data requirements increase every 5 years resulting in the need to change your data switches. With PoLRE providing the data path and PoE for the IP phone you can easily change out your data switches with out worrying about replacing perfectly good phones or power source. Significant savings today and even more savings in the future. You can confidently migrate knowing you have a better converged LAN platform with more of your budget on applications without compromising your business.
- The Compromise we are referring to is the methodology imposed on you prior to the Phybridge innovation. Data switch reach limitations and industry biases resulted in the methodology of layering IP phones on the Data LAN with the phone acting as a switch for the data device connected to it. Customers were told to abandon the proven reliable voice infrastructure and layer real-time voice on a network originally designed for near-time delivery. This methodology created many concerns for customers resulting in barriers to UC adoptions. Lets review some of these barriers to see if you can relate to any of them.
- Impact on Existing Infrastructure, Time Requirement to Implementation, Network Security, Technical Support Requirements, Quality of Service, Interoperability, Physical Limitations and Barriers, Cost - Project Success. If we look closer at these barriers, we recognize they have nothing to do with the IP voice solution but are due to the methodology imposed on you given technology limitations and industry biases. For centuries innovations have been introduced to solve problems and the Phybridge switch innovation eliminates all Unified communication adoption barriers delivering a better converged LAN topology.
- Let’s quickly compare the two methodologies and see which best suites your business and technology requirements and will support your success.
- Quality of service over a PoLRE backbone is guaranteed regardless of data network loads. If we layer voice on the data switch fabric where every devices shares the network, quality of service is subjective and ongoing management is much more complex. With PoLRE we will create a network topology where voice survives even if the data LAN fails. If the IP phone is dependent on the data LAN and data fails, so does voice. With PoLRE we can create the most secure platform possible given the physical separation of voice. We can gracefully migrate without having to rip and replace the entire data LAN infrastructure. The alternative is you may need to forklift the entire LAN before you can do any real world trials. Not only will you greatly reduce the total cost of ownership we can provide you with not to exceed pricing eliminating financial risk while others dances around cost guarantees. With a PoLRE backbone supporting your IP phone, the only change you will need to make is data speeds. If the IP phone is on the data LAN you will need to replace perfectly good IP phones and PoE. More cost, more complexity, more risk. Lets take a closer look at costs.
- The business benefits are compelling and when combined with the financial savings - a centrally converged platform is the obvious choice. Lets review both LAN readiness costs and ongoing requirement. First phase is optimizing the LAN for convergence. With PoLRE to total cost should be between $120 and $175 per user for the complete platform. We can give you an exact price once we complete our site survey. Depending on your existing data network infrastructure cost could range between $300 and $600 per user. A recent study of 1,400 users found that 60% under estimated LAN readiness with an average cost of $421. Lets go beyond convergence and look at every time you need to refresh the network to support greater bandwidth. With PoLRE the only change required is increase data speeds - no PoE or new IP phone. Cost will range in the $50 to $100 per port. The daisy chain methodology is very inefficient. Every data upgrade will require a new IP phone ranging from $200 to $500 per user, new PoE at $50 and increase data speeds at another $50 to $100 per user. A total of $300 plus every time. Every time you do a network change you will save between $250 and $500 per user by having the PoLRE switch support your voice requirements Best of all is we can allocate your savings to more applications driving the best return on investment possible.
- We are confident that we can deliver a great user experience, eliminate financial risk, build the best foundations and work with you to integrate the UC applications into your business driving the best return on investment. We are sure we can help you successfully take your business to the future of communications on time and on budget.
- We encourage you to do your own research on this innovation and consider all your options. What we do now is that some providers might want to keep you from considering this innovation. Savings and simplicity for you is a loss of revenue and dependency for them. We believe in serving your best interest and ensuring you maximize your return on investment. We would rather work with your users on application adoption driving a better return on investment than unnecessary infrastructure costs.
- Phybridge has thousands of customers who have leveraged the switch innovation to drive significant savings. Trans Union migrated 1,400 users realizing a $1.5 million savings, completing a real world trial before making a single investment in infrastructure. They fast tracked the project by 6 months and completed the full migration over a single weekend. They were able to allocate some of their savings to application and application adoption. There are many other similar success stories for you review if interested.
- We have a simple 4 step Better Start for Best Finish Plan. First we define a few high value UC applications and complete a trial. The beauty of what we are proposing is that by leveraging the infrastructure you have in place you are in control. We recommend we start with yourself and your department to ensure satisfaction than you can trial any users in your building if you so with. It’s that easy. Second - While the trial is happening we will work with your team to complete a site evaluation, review your current communication costs and understand your business so we can recommend applications that will best serve your business requirements. Third - We will go away and design the network, identify the gear required, define the applications, come up with a role out plan recommendation. All this information will be presented in a proposal highlighting the return on investment and providing you investment options to fund the project. In many cases the savings realized are sufficient enough to support investment requirements. Fourth - You decide - If now is not the right time we will remove the trial and be available when you are ready. If you decide to proceed we will formalize the Better Start for the Best Finish action plan to fit your objects.
- It is imperative that we are our people with the tools to succeed in today’s highly competitive environment where customer demands are at high levels and your people are expected to do more with less. Unified communications and IP telephony are proven to deliver what your people need to deliver and we want to help you do something about it with a Better Start for the best finish, guaranteed. So get started with your trial today.
- Thank you for your time today and we hope you will allow us to help modernize your communications platform and deliver a better start for the best finish guaranteed.
- The Phybridge switch technology is part of a bundle that addressess the missing link for hosted telephony. That is from the Dmark to the desktop. You can move to premise based or hosted offering with confidence and if you are considering hosted we can include the complete infrastructure as part of the monthly user rate. An end-to-end solution at a fixed price, guaranteed.