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Judge Business School Cambridge University July 9th 2019
1. Richard Lucas
11th July 2019
www.richardlucas.com
richardlucas@richardlucas.com
Workshops
Leadership for Entrepreneurs
Opportunity Readiness
2. Goals/Agenda
• Share lessons of founding/investing in 34
companies turning GBP10K in maybe GBP10
million, 700 employees, 2 small exits, 3xCEO
• Actionable insights
BUT
• No magic – WWFMMNWFY!
• Nothing can rescue an idea whose time hasn‘t
come
richardlucas.com
3. Expectations/Commitments
•Workshop not lecturer participation/
interaction expected
•Respect
•Confidentiality
•I will answer e-mails/posts in my FB
group
•Realism
•Feedback
richardlucas.com
4. Context
I didn’t know what leadership was
or why it mattered when I went into
business
richardlucas.com
5.
6. Work in pairs (2 mins)
Discuss your characterizations of leadership
with your neighbour (noticing differences)
How do leadership challenges evolve according
the stage a business is at
richardlucas.com
7. Groups of four 2 mins/
All group summary
Discuss your characterizations of
leadership in groups of four
Come to a shared definition of a
business and non business leader
richardlucas.com
8. All group discussion
What is leadership why it matters
1 Pre-
2 During-
3 After- business startup/sustaining/
scaling a functioning company
EL Bigger role for strategy and goal setting
‘Normal’ leaders report to someone, have
purpose and goals set externally
richardlucas.com
11. My ”Sivers” lessons
Businesses don’t have to be about
“my” idea/project
Look for people doing/saying something
interesting/impressive and support
them/Try to get involved
Ask “How can I help?”
richardlucas.com
12. What is leadership and why it
matters
“Getting other people to work willingly
towards a common goal”
Entrepreneurs have to either be leaders or
“meta leaders” (lead leaders)
Leadership is an essential quality of
competitive organisations
Feels different pre- startup
richardlucas.com
13. What is leadership and why it
matters
Direction/Mission – The “Why?”
“People” stuff - Relationships
Encouragement/Motivation/Feedback
Praise/Constructive Criticism
Values/Culture/Rules
richardlucas.com
18. Questions from participants
about leadership
• Strategy, Culture, Direction
• People issues? hiring, team building, training,
retaining, motivating, team building, managing
• Setting goals, expectations, feedback,
coaching, delegation
• On boarding. The “SKK” way
• Getting ordinary people to do extraordinary
things
• Responsibility
richardlucas.com
19. Who is in charge?
• Whose fault it is?
• Who is responsible?
• Who goes to jail?
• Learning by doing is
expensive, dangerous
and wrong.
Leadership involves doing the tough
stuff richardlucas.com
20. Leadership
• Defining and explaining direction, strategy, and
priorities
• How do we organize?
How do we communicate?
• How do we hire (and fire) ? Roles, Teams,
Responsibilities, Management Systems
• Leading by example
• Being fair/not popular
richardlucas.com
21. Entrepreneurial Leadership
Actionable insights
• Take your leadership skills seriously
• Define and refine your purpose
• Develop LD action plan: (education, youtube,
podcasts, blogs, books, other)
• Critically observe leadership in the world
around you/other organisations/people. What’s
good/bad/I would do better).
• Embed habits into your life style (volunteering,
communication skills, feedback)
• Don’t delegate
richardlucas.com
22. Entrepreneurial Leadership
Actionable insights
Prepare for leadership now
Get to know the people who report to you
Names of their kids/bf/gf
Why should they go the extra mile for your
organisation , if you don’t know about what
really matters to them?
richardlucas.com
23. Richard Lucas
11th July 2019
www.richardlucas.com
richardlucas@richardlucas.com
Workshops
Leadership for Entrepreneurs
Opportunity Readiness
24. Richard Lucas
11th July 2019
www.richardlucas.com
richardlucas@richardlucas.com
Opportunity Readiness
25. Opportunity Readiness
What it means
Why it matters
How to prepare
Lessons learned
Actionable Insights
richardlucas.com
31. Are you Opportunity Ready?
Health & Fitness
Relationships
Money and finance
Skills and competences
Opportunity Mindset: Curiosity, Questioning,
looking for problems and solutions, self awareness
Meeting new people: Asking/talking/listening
Risking rejection
If I do “x”, would you do “y?”
Energy richardlucas.com
32. Opportunity Mindset
•Curiosity
•Surprise/anger/impressed - Why is it so
expensive/cheap? “wow” factor. How
annoying x is?.
•Why? What does it mean? How could I
solve that problem? Who with, What
cost? Who cares?
•Does it make sense?
•Research richardlucas.com
33. Assessing Opportunities
•How big is the margin/unit economics
•“Must haves” vv “nice to haves”
•LTV/COA/number of clients
•Competitor response/sustainable
competitive advantage
•Track record of people/team
•What’s the deal ?
richardlucas.com
34. ’An idiot with a plan
can beat a genius without a
plan’
Warren Buffett
35. From Opportunities -> Action
Figure out what you need to do
•Try to buy what you want to sell
•Unit economics, and what else you need
(people, money, tech)
•If X, then Y
richardlucas.com
36. Actionable insights
• Embrace rejection –Ask why not? /look for
problems/Ask family, friends and strangers to
take your ideas apart
• Try to buy companies/search fund
• Prioritize talking to clients/potential clients
• Go where the clients are
• Talk to strangers
richardlucas.com
37. Actionable insights/2
• If it seems to good to be true, it probably is
• Be a distributor, sales agent first
• People/trust and verify
• What would they say if they were dodgy. Google the
people in the legal/privacy section
• How do they treat other people
• Ask for references “someone you’ve done business
with” Watch body language
• Get people on the phone, call out of hours
• What would you do if we hired you? /Ask to see the diary
• What’s your (liquid) net worth?
richardlucas.com?
40. Ray Croc
What was the opportunity
How did he come across it
What characteristics did he show
What did he need to do once he
spotted the opportunity?
It wasn’t his idea.
richardlucas.com
42. Summary
- When you don’t know what to do, work
on your OR.
- OR Habits.
- Diversity of experience
- Be Curious, Ask Questions,
- Take action to verify ideas, talk to
users/clients
- Be “rejection ready”
- Get lucky
richardlucas.com
43. Richard Lucas
11th July 2019
www.richardlucas.com
richardlucas@richardlucas.com
Two workshops
Leadership for Entrepreneurs
Opportunity Readiness