Georgia home staging business opportunity, become a certified home stager, 40 hours of hands on training

1. Welcome To Your Future
“Businesses worth owning, Careers worth having, Lives worth living”
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2. Why Homes Designed To Sell?
• Homes Designed To Sell (HDTS) - Atlanta based firm with nearly eight
years of experience in home staging and redesign, staged over 1,200
homes, over 850 Realtors in it’s database and clients in the United
States and Canada
• Rapidly expanding company with flexible hours and excellent pay
• Several points of difference from others in the staging business.
• Established name recognition
• Focus on team building, securing homes to stage, generating new
leads, and the leveraging of resources.
• Linking novice and experienced designers and home stagers with
the successfully proven operations and marketing systems and
support of HDTS, creating one powerful business opportunity!
• Technology and education based team environment
• Saving Associates thousands of dollars in mistakes and countless
hours of building their home staging business from scratch
• Extensive automated follow up programs and creative marketing
initiatives have helped HDTS to obtain a preferred vendor status with
several real estate firms.
• In 2007 we paid our Associates nearly $25,000 to do work for the
company!
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3. Why Homes Designed To Sell?
• A unique set of money generating opportunities allowing qualified
individuals to own their own self supporting businesses and to benefit
from our many years of experience and knowledge to operate their own
businesses.
• Generate income from more than just staging including: model homes for
investors and builders, seminars, furnished home sales markups,
redesign, investor remodeling, and move-in decorating services for
buyers and referral income from vendors
• Affiliation with the HDTS web site which receives thousands of hits every
month and rapidly growing
• Opportunity to excel with a team approach to business development
• A reputable branded company that has been featured nationally and with
clients across the United States and Canada in various media channels.
• Live and web based individual and/or team meetings reviewing
operations, marketing, administration, financial review, internet marketing
and team building events.
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4. RICK DUDA - CEO AND PRESIDENT
• Founder and CEO of the company – over 7 years of experience
managing his own home staging and real estate business,
featured on A&E Flip This House and Home Improvement
Magazine
• Twenty four years of executive business sales and marketing
experience working with such globally known franchise
companies as Popeye’s Chicken, Church’s Chicken, Hardees,
IBM, Pulte Homes, Worldspan and a host of others.
• Bachelors in Business Administration - double major in marketing
and real estate from the University of Texas at Arlington in 1985.
• Masters in Business Administration with a major in Finance from
Kennesaw State University.
• Involved with non profits such as Habitat for Humanity, Atlanta
Board of Realtors, Pets Are Loving Support and Susan G. Koman
Breast Cancer foundation. 4

5. What We Are All About
Mission
To build careers worth having, businesses worth owning and lives worth living
Vision
To be the home decorating company of choice for a new generation of decorators, consumers and realtors
Values
Win-Win Or no deal
Integrity Do the right thing
Customers Always come first
Commitment In all things
Communication Seek first to understand
Creativity Ideas before results
Teamwork Together Everyone Achieves
More
Trust Starts with honesty
Success Results through people
Beliefs
God or Higher Power, Family, then Business
Goal
Reach 250 Licensees
Be the most financially successful and most recognized staging company in 5 markets
Each Licensee making over $100,000 in gross revenue
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6. Advisory Board
Rick Duda – Atlanta Home Staging Pros - Homes Designed To Sell
Bonnie Ross Parker – The Joy of Connecting (Licensor)
Jon Jones – Keller Williams Realty Cityside (Realtor/Client) US Top 30 under 30
Marie Dinsmore – RE/MAX Professionals (Realtor) Top 1% Worldwide
Sherry Denton – The Orderly Touch, Inc. (Professional Organizer & HDTS Associate)
Roger Stix – Atlanta Business Video
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7. Associate Testimonials
“Since September of 2005, Homes Designed To Sell has
personally referred me 65 consultations and I earned over
$4,500 in referral income in 2007. Homes Designed To Sell
has provided me with invaluable assistance in helping market
myself and staging services. I interviewed with 4 different
staging companies and decided to go with Homes Designed To
Sell because of his professional business approach to
decorating, marketing ability, personal drive, willingness to
share, and Rick’s endless amount of energy. Thanks Rick for
helping my staging and design career be more than I ever
thought possible!” Sandy Pontius (retired Associate)
“Within 10 days of joining Homes Designed To Sell, I secured
my first staging consultation and received my first referral for
a staging in Union City.” Sherry Lee Denton 770-707-1044,
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8. SEEKING ASSOCIATES
All levels of affiliation with HDTS are 1099 Independent Contractors
and are required to successfully complete our hands on Orientation
Program. An application fee of $500 (subject to change without prior
notification) is required which covers the following items: DISC
Personality Assessment Report, a NY Times Best Selling book on
building a successful business and learn how to producing Realtor
clients think, background and credit checks, coordination of hands on
training performing six consultations, as well as sales and marketing
training. Logo polo shirts and blouses are available for purchase
through our preferred vendor for approximately $40 and personalized
name tags are available for $10. Business cards are approximately
$75. Applicants must be available for daytime working hours and
possible evenings and weekends.
“We Just Want To Be Happy, Joyous and Free” Gloria Estefan
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9. SEEKING ASSOCIATES
• Associate: Candidates for this level include experienced residential interior
decorators, designers, those with a degree or previous experience in residential
interior design, or who hold an existing staging certification or are graduates
from the Apprentice program. The role of the Associate is to perform create their
own staging business generating and to perform labor fulfillment for HDTS on a
referral basis.
Associates are paid 35% of a billable hourly rate ($44/HR) to fulfill design
assignments originating from HDTS. The assignments that the Associates bring
in on their own efforts entitle them to 65% of the billable hourly labor rate
($81/HR). Once the Associate has reached an annual revenue cap of $2,500
(currently 31 hours of assignments he or she generates on their own annually)
the Associate retains 85% of the hourly billable rate ($106/HR).
Because of our long term history and reputation in the market, Associates
typically earn more money by joining HDTS than starting their own business
from scratch. HDTS is also a Preferred Vendor with the national furniture rental
companies who send staging referrals to HDTS to forward to its Associates.
Our program is a business opportunity and requires a commitment of time and
capital like any other successful business. A monthly budget should be
established by an Associate for business development, marketing, advertising
and fees to join professional organizations. A monthly administration support fee
of $35 is payable via credit card each month to HDTS. HDTS makes no
earnings claims.
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10. Industry Leading Income Potential
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11. Training Orientation for All Associates
The following items are to be completed within 60 days of joining HDTS and prior to
becoming an Associate. Some candidates may process through the program
faster than others depending on their comfort level with the orientation program.
Training can be paid at $25/hr. when candidates originate consultations on their
own efforts and HDTS receives its standard billing rate..
Minimum Orientation Schedule:
Shadow vacant house initial consultation
Shadow vacant house installation
Shadow redesign occupied house consultation
Applicant’s own vacant house consultation with Associate
Applicant’s own vacant house installation
Applicant’s own redesign occupied house with Associate
Inbound and outbound sales calls with management
Visits to preferred furniture rental vendors
Review of internal documents and contract negotiations
Shadow on staging seminars
Millionaire Real Estate Agent book review for business modeling
Practice sales call scripts
Joint sales calls and business development events
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12. Benefits of Partnering With Us
Associates benefit from the following as well:
• Personal profile and HDTS email account added to HDTS web site
• Press release sent out to local AND national publications
• Ongoing sales and marketing training, one on one business coaching
• Personalized e-mail account hosted with HDTS for each Associate
• Training with our advanced contact management system to help you
manage your contacts and assign automated follow up action plans, e-
mails, and mailings
• Access to our web based Internal Documents library including PowerPoint
presentations, contracts, sample budgets, sample proposals, access to our
preferred vendors, checklists for staging appointments,
• Benefit of having HDTS collecting payments from clients via its own
merchant services account (accepting AMEX, MasterCard, Visa, and
Discover) and paying Associates every other week for labor once fees have
been deposited to the operating account of HDTS
• Use of Homes Designed To Sell’s library of materials including an extensive
collection of current and past issues of Architectural Digest, Southern
Living, Dwell Magazine and a DVD/Book Combination by Suze Orman,
“Women & Money” (a $150 Value)
• Associates have the added benefit of the labor pool of Apprentices and new
candidates when they are available for installations
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13. Benefits of Partnering With Us
• Yard signs and other marketing material available for purchase
• Vehicle logo program
• Extensive use of HDTS Marketing Library of customizable post
cards, letterhead, etc.
• Use of the HDTS trademark
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14. Customizable Yard Signs For Licensees
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15. Customizable e-mail and Direct Mail Marketing
Materials For Licensees!
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16. Vehicle Logos to Advertise!
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17. Benefits of Partnering With Us
• Name tags (for purchase)
• Copy of the Millionaire Real Estate Agent book
• Training Orientation
• Access to HDTS’ web based contracts library with some of the
following items on it:
• All contracts for services approved by HDTS’ legal council
• HDTS post card marketing library
• Outline for 60 minute training class
• Sample accessory budgets
• Sample proposals with financial estimates
• Consultation summary checklist to be sent to clients after
a consultation is completed
• Bookkeeping/Accounting chart of accounts, Quick Books
is used by HDTS
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18. Benefits of Partnering With Us
• Guidance on bloging and internet marketing search engine
optimization
• Assistance with selecting and implementing advanced contact
management system
• Assistance with technology selection and referrals to preferred
computer technicians.
• Referrals to licensed professionals including accounting, financial
planners, contractors, etc.
• Assistance with placing advertising and media strategies in their
market
• Ongoing marketing and public relations assistance
• Access to library of industry designer resources including trade
publications and design magazines
• Potential savings opportunities as a result of group purchasing power
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19. Associate Commitment
•Actively participate in the growth of the
company and seek out additional channels of
business, attend bi-weekly team meetings in
person or via conference call.
•For home sellers that are not represented by a
Realtor, these clients are to be referred to Rick
Duda so that he can refer them to the HDTS
Realtor network.
•Have a ready to go tool box/bag in the car at all
times with the following items at a minimum:
•Duron, Sherwin Williams and Porter paint
wheels
•Scissors, tape, sampler of nails and
hammer
•Two types of measuring tapes
•A few design magazines
•Personal brochures, business cards, and
large post cards
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20. Questions?
Next steps:
• Send resume along with photos of your personal home and complete application
• Complete formal interview with HDTS management
• Payment of Application Fee
• Sign Non-disclosure and Consultant Agreement documents
• References and past client checks
THEN LET’S GET STARTED!
“Draw the circle wide, draw it wider still. Let this be our song; no one stands
alone. Standing side by side, draw the circle, draw the circle wide.”
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