Tourism Association of New Mexico, Governors Conference on Tourism, Ruidoso, New Mexico May 5, 2014. Presented how social media has changed in the last two years for tourism marketing of destinations and attractions. Participants learned how to use social media to convert visitors during Awareness.
Social Media 2.0: What's Next For Social Media In Tourism Marketing?
1. Social Media:
The Next Generation
Governor’s Conference on Tourism
Ruidoso, New Mexico
May 6, 2014
R. A. Burrell, Chief Analyst
Tourism Intelligence Group
4. February 2014: Facebook Reach
surpasses Web Traffic
Database of 293 DMOs and OTAs. Sources Website traffic aggregated based on sampling of
US website visits. Facebook Reach based on 7 day PTAT and 12% Engagement
7. The Study
• 1 State Tourism Office
• 4 years, 2010-2014
• 22,000,000 unique web visits
• 2,180,000 travelers (mostly families)
• 720,000 matches in DMOs, Attractions, Resorts
• Data Sources:
• Search Volume
• Web Traffic: Google Analytics
• Leads/Reservations
• Facebook Insights
20. Social Media: Locals
• At some point all the Locals have Liked the Page
• You may be at that level
• How many are there?
• 10,000 ?
• 50,000 ?
• 1,000,000 ?
• Already there?