17. According to a research study conducted by
Nancy Duarte (slide:ology)
We know that:
http://jronaldlee.com
*Survey by Distinction Services. 2009
only 25% of surveyed
executives practice for more
than 2 hours for a so called
‘’high-stakes presentation’’
Yet, 86% of them believe
that strong communication
directly impacts their success.
37. Persuasion – what is it?
It’s the art of influencing and changing, through
communication, the opinion and the behavior of someone
with the aim to convince him to decide to do something
38. When persuasion goes beyond the ethical limit given by
the simple exchange of views, it becomes manipulation
Flickr:lar.vgo
In this case you
push the other to
do something
against his will
Persuasion vs Manipulation (scam)
39. When we communicate we
must be persuasive, not
manipulative…
Flickr: geoconklin2001
Link youtube
40. www.gema.it
There is no direct correspondence between who I am,
how i perceive myself and how the others
perceive me
Warning !