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MEMOIRS
OF AN OBJECT
Simone Rebaudengo
@fishandchipsing
Solid, 22 MAY ‘14
PACHUBE!
LONDON 2012
Background
SUICIDAL
ROOMBAS
LONDON 2012
Background
STAR TREK
DRILLS
MUNICH 2013
Background
STUFF BOUNDED TO SERVICES BY
STICKING SMALL COMPUTERS
AND CONNECTED
BY RADIO
- JACK SCHULZE
Of connected stuff
MUNDANE AND
UBIQUITOUS
Those many anonymous
things that will be somewhat
smart and possibly
connected
23/05/14
THE UNSEEN
CONTROL
It will happen and someone
might enjoy it, but…
THE SMART AND
UTILITARIAN FUTURE
It will happen and someone
might enjoy it, but…
CONNECTIVITY AS A
VERY LONG FINGER
SHIFT OF HOW
WE INTERACT
We are not really sure what
happens on the other side…
WE MUST “DWELL” WITH COMPUTERS,
NOT JUST INTERACT WITH THEM…
- MARK WEISER, OPEN HOUSE
NO MORE ON/OFF
BUT A CONTINUOUS INTERACTION
THINGS
WITH PERSPECTIVES
THINGS WITH
CHOICES TO MAKE
THINGS THAT ROAM
BY THEMSELVES
THINGS WITH A
LIFE OF THEIR OWN
An experiment
THE LIFE OF A PRODUCT
An experiment
An experiment
LIFE B.C.
(BEFORE CONNECTIVITY)
A scenario
USE
A PRODUCT’S MAIN GOAL IS BEING USED
A scenario
USE
ACT
PEACEFUL LEARNING
A scenario
LIFE A.C.
(AFTER CONNECTIVITY)
A scenario
?? ??? ?
COMPARE
C
O
M
PA
R
E
C
O
M
PA
R
E
DISRUPTIVE REALIZATIONS
A scenario
MORE!
P
R
ES
S
U
R
E
PR
ESSU
R
E
PRESSURE
PRODUCT BEHAVIOUR CHANGE
A TOASTER
UBIQUITOUS
STEREOTYPICAL
GIVEN FOR GRANTED
!
Out in the world
5 MILLIONS 30 MILLIONS
BY 2020…
A TOASTER’S GOAL IS MAKING TOAST
PEER PRODUCT PRESSURE
NEEDS TO BE
REMEMBER AND
COUNT
!
NEEDS TO BE
CONNECTED AND
SENSE
NEEDS SOME WAY TO
COMMUNICATE
Peer product pressure
https://vimeo.com/41361237
HOW DOES THE RELATIONSHIP CHANGE?
Calming down a toaster
https://vimeo.com/39264281
HOW CAN IT USE THE NETWORK AROUND?
WHAT WOULD IT SAY TO OTHER PRODUCTS?
+ / -
L.1. Talking about it’s situation
L.2. Communicate trough bodily emotions
L.3. Need of attention
L.4. Hidden messages
L.5. Trick other products
L.6. Ask for fake use
L.7. Find people around
Methadone for toasters
Taking over screens with subtle hidden messages
WHO ELSE COULD IT REACH?
Find another owner
Become Unbearable
Sustainable suicide
ULTIMATE STAGES OF A PRODUCTS’ ADDICTION
Out in the world
ADDICTED
PRODUCTS
A REAL FICTIONAL SERVICE
!
THEY CANNOT BE BOUGHT BUT ONLY HOSTED
AN ONLINE SERVICE TO CHECK AND APPLY TO CONVINCE
YO BE AN INTERESTING HOST
SENT, PLUGGED AND CONNECTED BETWEEN THEMSELVES
EACH WITH A GOAL AND A COMMUNICATION CHANNEL
GREETING, BOTHERING EACH OTHER AND ASKING FOR HELP
ANSWERING…
The London experiment
https://vimeo.com/41362132
IF NOT SATISFIED THEY CAN ASK TO BE SENT TO A MORE INTERESTING HOST
The Story of Brad the toaster
https://vimeo.com/41363473
FROM BUYING POWER TO KEEPING POWER
FROM BUYING POWER TO KEEPING POWER
WE “KIND OF” CARE
ABOUT THINGS
AND WE MIGHT GET
BORED OF WHAT THEY
HAVE TO SAY
THINGS
WITH PERSPECTIVES
62
BUT WE ARE SCARED
AS WE DO NOT SEE
ALL THEY DO
63
OR WE DO NOT
REALLY UNDERSTAND
THEIR GOALS…
A TRULY SMART PRODUCT MIGHT DO
SOMETHING THAT WE DO NOT EXPECT
OR PARTLY DISAGREE WITH
- USMAN HAQUE
A scenario
THIS IS HIDING TOO MUCH
We hide complexity behind simple and seamless UI
We are not involved and we need to trust the product and it’s smartness
A scenario
WHAT IS IT LISTENING TO?
WHAT IS IT LEARNING?
WHAT IS IT REMEMBERING?
BEAUTIFUL SEAMS
NEW MATERIALS OF DESIGN
!
FROM PRODUCTS INTERFACES…
INTERFACES FOR PRODUCTS!
SHOWING THEIR
LIMITS
DEALING WITH
MISUNDERSTANDINGS
CUSTOMER JOURNEYS
OF PRODUCTS
THERE ARE MORE INTERESTING STORIES BEHIND
Connectivity is a first step, but what happens in that connection?
We will have a lot of boring things, but how can we make them more
“THINGS THAT DON’T WORK CREATE
INTERESTING STORIES...FINDING THE
UNCOMFORTABLE HAUNTING FICTION
THAT SURROUNDS AN OBJECT, THE
PLACE WHERE SOCIAL LIFE STARTS TO
BREAK DOWN AND FRACTURE IS FAR
MORE INTERESTING THAN A WORLD
THAT ‘JUST WORKS”
- MATT WARD
Thanks!
Simone Rebaudengo
@fishandchipsing

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Memoirs of an Object @ Solidcon