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10 step marketing plan for    RESTOR-F Mariel Angelou A. Parulan November 30, 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1)  RESTOR-F ’s   primary target market    (PTM) MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],[object Object],1)  RESTOR-F ’s   primary target market    (PTM) MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],1)  RESTOR-F ’s   primary target market    (PTM) MD-MBA 070042 | Mariel Angelou A. Parulan
2)  RESTOR-F ’s   PTM’s Needs, Wants,    expectations MD-MBA 070042 | Mariel Angelou A. Parulan I need to be healthy I want to achieve a successful career a
[object Object],[object Object],[object Object],[object Object],2)  RESTOR-F ’s   PTM’s Needs, Wants,    expectations MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan Formulation  vs.  price Usual supplementation content Ca + Fe + Mg + Zn+ manganese + nicotinamide + Vit A + B1 +B2 + B6 +B12 +C + D2 + E Usual supplementation content Zn + Ca+ Vit B1 + Vit B2 + Vit B6 + Vit B12 + C + Vit E Increased  and varied supplement content Vit. A + Vit. DVit.  + E + K + C + B1 + B2 + B6 + B12 + Ca + folic acid + niacinamid e + phosphorus + iodine + Fe + Cu + Zn + Ca molybdenum + selenium + nickel + silicon + Vanadium +mn + K + Cl Unique multivitamin supplementation content Vit. A + Vit. D + Vit. E + Vit.C  + Fe + Zn + Ca + nicotinamide + taurine + chlorella + lecithin + folic acid + ginseng + rutin High priced (>15/tab) Restor- F (17.20) mid-priced (8-14/tab) Enervon (P 8/tab Centrum (P8.79) Low-riced (<7/tab) Clusivol  (P 5.4)
MD-MBA 070042 | Mariel Angelou A. Parulan Improves work effciency Improved immunity Antiaging/as antioxodants Improves circulation Offers sufficient minerals and nutrients Restor-F ++ ++ ++ ++ ++ Clusivol ++ + ++ Enervon ++ + ++ Centrum (-) ++ ++
[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
MD-MBA 070042 | Mariel Angelou A. Parulan DIRECT COMPETITION
MD-MBA 070042 | Mariel Angelou A. Parulan DIRECT COMPETITION
MD-MBA 070042 | Mariel Angelou A. Parulan DIRECT COMPETITION INDIRECT COMPETITION
MD-MBA 070042 | Mariel Angelou A. Parulan DIRECT COMPETITION INDIRECT COMPETITION
MD-MBA 070042 | Mariel Angelou A. Parulan Branches located nationwide Area where Restor-F is usually located
[object Object],[object Object],[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan Taurine , an amino acid, aids in optimum visual and auditory function and neuromuscular coordination, improves blood circulation and provides cardioprotection by affecting calcium ion equilibrium in the sarcolemma, enhances sperm motility by blocking membrane lipid peroxidation. Chlorella  (Immune System/CVS): Chlorella changes high or low body functions back to normal. It helps remove harmful substances from the blood and destroy cancer cells by stimulating the immune system through macrophage stimulation. Korean Panax ginseng  (CNS/Immune System/Reproductive System): Ginseng contributes to prolonged cell life (anti-aging properties) through increase in DNA, RNA and protein synthesis. Its tonic and antioxidant properties improves the regulation of immunological function, increases alertness and agility, helps the body to adapt to stress and corrects adrenal and thyroid dysfunctions. Rutin  (Circulatory System): Rutin prevents easy bruisability and atherogenesis by protecting the capillaries, the tiniest blood vessels in the body. It reduces capillary fragility and increases tissue oxygenation. It is used in the treatment of varicose veins, hemorrhoids, night cramps and other circulatory problems.
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan Lecithin  (CNS/CVS): Lecithin protects against cardiovascular disease by preventing cholesterol and other fats from depositing and accumulating on the walls of the arteries. It also dissolves existing fatty deposits and promotes normal processing of fats and cholesterol. It is also beneficial on memory, thinking ability and muscle control and helps in the prevention and treatment of gallstones Folic aid  (CNS/CVS/Immune System): Folate as an essential co-factor in DNA and RNA synthesis, fosters the birth of healthy new cells. It prevents fetal neural tube defects, helps treat mental retardation and protects against cancer. By regulating homocysteine levels, it helps in the treatment of atherosclerosis.. Vitamin E  (Immune System/CVS): Tocopherol, one of the many antioxidant agents, acts as a cellular shield against cancer-causing substances by preventing the formation of toxic oxidation products in the cells. It boosts the immune system, protects against cardiovascular diseases and increases sexual and athletic prowess. Zinc  (CNS/Immune System): Zinc is a whole-body mineral needed for protein synthesis. Zinc is a principal protector of the immune system, a major disease fighter. It contributes to the production of healthy sperm cells and is used in treating and preventing infertility. It is also used in treating acne..
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan Vitamin A  (Immune System/Eyes): Retinol though principally known for its function in maintaining proper vision, also boosts immunity and speeds wound healing. As an antioxidant, it protects against cancer, fights skin disorders and prevents aging of skin. Vitamin B1  (Brain/CVS/Cells): Vitamin B1 is used in treating neurological disorders and heart diseases. It helps metabolise carbohydrates to maintain high energy levels for sharper minds and protects against alcohol-related metabolic imbalances. Vitamin B2  (Cells): Riboflavin, the yellow vitamin, is important in proper cell respiration and in quenching the toxic exhausts of this inner energy-producing function. It protects exercisers from antioxidant damage and boosts athletic performance. Nicotinamide  (CVS/Cells): Protects against cardiovascular diseases by lowering bad cholesterol levels in the body. It also protects against and detoxifies pollutants, alcohol and narcotics.
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan Vitamin B6  (Immune System/Glands/Reproductive System): Pyridoxine plays an important role in the production of red blood cells and the cells of the immune system. It is essential for normal nucleic acid and protein synthesis. It relieves symptoms of premenstrual tension, cures some forms of infertility and protects against metabolic imbalances caused by oral contraceptives Vitamin B12  (CNS/Immune System): Cyanocobalamin energizes both the body and mind. It alleviates neuropsychiatric disorders and prevents mental deterioration. It is essential in the growth and maintenance of cells and helps protect against smoking-induced cancer. By aiding folic acid in its function, it maintains the health of the central nervous system. It is also used to supplement vegetarian/macrobiotic diets Vitamin C  (Immune System/Reproductive System): Ascorbic acid helps protect the body from susceptibility to colds and infections that affect soft tissues by boosting performance of the immune system. It speeds wound healing, counteracts asthma, combats gum diseases and helps overcome male infertility. Vitamin D  (Immune System/Skeletal System): Cholecalciferol helps protect against osteoporosis by helping the bones of the body to absorb calcium better. Also, it enhances immunity and protects against cancer.
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan Calcium  (CVS/Skeletal System): Calcium is needed in maintaining proper bone density and strength. Calcium helps in preventing and treating osteoporosis. It is also used in treating high blood pressure. By controlling muscular contractions, it helps relieve leg cramps Iron  (Immune System/RBC/Brain): Iron is responsible for giving blood its healthy bright red color and prevents and cures iron-deficiency anemia. It stimulates immunity, boosts physical performance and prevents learning disorders in children.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan Restor-F Clusivol Enervon Centrum  P 19.00 P 4.76 P 4.95 P 8.62
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan Restor-F Clusivol Enervon Centrum  P 19.00 P 4.76 P 4.95 P 8.62
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan Restor-F Clusivol Enervon Centrum  P 19.00 P 4.76 P 4.95 P 8.62
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan ,[object Object],[object Object],[object Object],Restor-F Clusivol Enervon Centrum  P 19.00 P 4.76 P 4.95 P 8.62
[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan ADVERTISMENTS TAG LINES
[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
[object Object],[object Object],[object Object],[object Object],[object Object],MD-MBA 070042 | Mariel Angelou A. Parulan
10 step marketing plan for    RESTOR-F Mariel Angelou A. Parulan November 30, 2010

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10 step marketing plan restor f

  • 1. 10 step marketing plan for RESTOR-F Mariel Angelou A. Parulan November 30, 2010
  • 2.
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  • 5. 2) RESTOR-F ’s PTM’s Needs, Wants, expectations MD-MBA 070042 | Mariel Angelou A. Parulan I need to be healthy I want to achieve a successful career a
  • 6.
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  • 9. MD-MBA 070042 | Mariel Angelou A. Parulan Improves work effciency Improved immunity Antiaging/as antioxodants Improves circulation Offers sufficient minerals and nutrients Restor-F ++ ++ ++ ++ ++ Clusivol ++ + ++ Enervon ++ + ++ Centrum (-) ++ ++
  • 10.
  • 11.
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  • 13. MD-MBA 070042 | Mariel Angelou A. Parulan DIRECT COMPETITION
  • 14. MD-MBA 070042 | Mariel Angelou A. Parulan DIRECT COMPETITION
  • 15. MD-MBA 070042 | Mariel Angelou A. Parulan DIRECT COMPETITION INDIRECT COMPETITION
  • 16. MD-MBA 070042 | Mariel Angelou A. Parulan DIRECT COMPETITION INDIRECT COMPETITION
  • 17. MD-MBA 070042 | Mariel Angelou A. Parulan Branches located nationwide Area where Restor-F is usually located
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  • 36. MD-MBA 070042 | Mariel Angelou A. Parulan
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  • 39. 10 step marketing plan for RESTOR-F Mariel Angelou A. Parulan November 30, 2010

Notas do Editor

  1. Parents – health conscious
  2. EXPECTATIONS, these on-the-go people expect.. Decreased sick days More working time More tasks done Better quality of work Still with time for leisure activities
  3. Centrum - wyeth Enervon – unilab Clusivol – wyeth Restor - folares
  4. How product looks in market shelves Available in all mercury drugs stores nationwide
  5. Compared to other multivitamins, Restor-F is significantly higher priced because you get more vitamins and minerals in one capsule as compared to other brands,
  6. Online = exposure of our PTM Events = lifestyle of PTM One of the PTM = mothers, thus grocery Public relations = seek avenue to penetrate corporate world, talk to those who are in-charge of annual check up of employees
  7. Online = exposure of our PTM Events = lifestyle of PTM One of the PTM = mothers, thus grocery Public relations = seek avenue to penetrate corporate world, talk to those who are in-charge of annual check up of employees
  8. Online = exposure of our PTM Events = lifestyle of PTM One of the PTM = mothers, thus grocery Public relations = seek avenue to penetrate corporate world, talk to those who are in-charge of annual check up of employees
  9. Online = exposure of our PTM Events = lifestyle of PTM One of the PTM = mothers, thus grocery Public relations = seek avenue to penetrate corporate world, talk to those who are in-charge of annual check up of employees
  10. 4: thes vitamins and minerals are all actually found in usual diet, but restor F includes other compoents not aways found in food (ie chlorella)