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How Mang Inasal Changed the Game in <40 Characters
- 1. How Mang Inasal Changed the Game Group 1: Team Mang Inasal V54 Markma De Ungria June 2011
- 2. The Company • 2003, 250 sqm space in Robinsons Place Iloilo parking building • Edgar “Injap” Sia II • 2005, offered franchising • October 2010, 303 branches, 24 are company owned manginasalv54.blogspot.com
- 3. Fast Food Chicken Barbeque! Already existing fast food of pizza, burgers, fried chicken, and different cuisines – none for grilled chicken! NWD of authentic and hearty Filipino food, in affordable fast food style has not been met until Mang Inasal. Unique Selling Proposition: Fast food chicken bbq, authentic Filipino taste, sulit with unlimited rice! manginasalv54.blogspot.com
- 4. Mang Inasal Winning Strategy: Cost Leadership PRODUCT • Filipino fare (bbq inasal and unlimited rice)+ • Affordable Prices FORMAT/STRUCTURE • Fast Food, Quick Serve • Franchising manginasalv54.blogspot.com
- 5. Real Pinoy • Inasal – Based on bbq – Vinegar and ginger marinade – Achuete oil – Chicken innards • Kinamot manginasalv54.blogspot.com
- 6. Product Description Sweet and Spicy About A Quarter Size Chicken, Bamboo Sticks for Skewers, Plate lined with a Banana Leaf, Stamp-Grilled with Charcoal (Pinoy BBQ), Unlimited Rice wrapped in a Banana Leaf manginasalv54.blogspot.com
- 7. Real Pinoy
- 8. Sulit Style • Unlimited Rice • Soup • Paborito Meals • Other Filipino Fare
- 11. Filipino Format • Fast-food, quick-serve • Franchising • Jollibee Family - bought 70% of MIPI - 345/1921 = 17.95% of JFC are MI Stores • Maximum Marketing • Celebrity Endorsement manginasalv54.blogspot.com
- 12. Marketing to the Max
- 13. The Winning Strategy manginasalv54.blogspot.com