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REACHING
                  FOR THE
                   STARS!
                 A 20-Year Marketing
                 Plan for the STELLAR
                     Ria Abendan
                      June 2011




riaabendan.blogspot.com
Eyeing the GOLD Star

1. Knowing the Path
   • Mission / Vision
   • Star Roles
   • Knowing the star: ME!
2. Reaching for the STARS
   • 10 “Can”-mandments
   • Monitoring Progress
3. Getting there - milestones



              riaabendan.blogspot.com
I align DAILY…


MISSION / VISION

My mission in life is to grow into the woman GOD
meant me to be; a woman of compassion, warmth,
and of constant LIGHT to others, like a STAR I am
                                        STAR.
a positive ENERGY that seeks to constantly
influence and give HOPE to those around me.




            riaabendan.blogspot.com
I should be a STAR in all my
               daily ROLES:

1.   An obedient daughter
2.   A supportive sister
3.   A “parter-in-crime” bestfriend
4.   A loyal friend
5.   A loving dog’s “person”
6.   A model student
7.   An effective office team player
8.   A devout Catholic

             riaabendan.blogspot.com
1. An obedient daughter




riaabendan.blogspot.com
2. A supportive sister




riaabendan.blogspot.com
3. A “partner-in-crime”
        “partner-in-
   best friend




riaabendan.blogspot.com
4. A loyal friend




riaabendan.blogspot.com
5. A loving dog’s “person”




riaabendan.blogspot.com
6. A model student




riaabendan.blogspot.com
7. An effective office team
  player




riaabendan.blogspot.com
8. A devout Catholic




riaabendan.blogspot.com
Know the STAR: ME!


stellar       KIA       “benda”      globe




                                     Globe
Stellar       RIA      Abendan      Telecoms


          riaabendan.blogspot.com
What makes a WINNER
   Whit Criswell

 The 10 “Can”-mandments to live by:


     It will never fly
                                        1
              It’s worth giving a try

   Sometimes, we don’t easily accept
   change. When I transferred jobs, I
   had my doubts and hesitations, but
   I know I had to try.

riaabendan.blogspot.com
What makes a WINNER
                    Whit Criswell

         2                         3

    It won’t work           It’s never been done
    We’ll make it work      We have the opportunity
                            to do it first
I think “we” was used
to show how important       I want to start a
having family, friends,     business but I have
and other loved ones        this fear of failing.
with you.

             riaabendan.blogspot.com
What makes a WINNER
                  Whit Criswell

         4                         5

    What if we fail?         We don’t have any money.
    What if we fail to       Money flows to great
    try?                     ideas
I had these doubts           This is what I have to
when I first thought of      bear in mind for when I
enrolling in MBA. Now I      start my own business.
do not have regrets.


              riaabendan.blogspot.com
What makes a WINNER
                  Whit Criswell

         6                          7

    We don’t have            We don’t have the
    the time                 expertise
    We can re-evaluate       All leaders are learners
    our priorities
                             I should never be too
If I didn’t find the time    proud to ask for help.
to study while working,      To become a great
I won’t be where I am        leader, I must be open
now.                         to learninig.

              riaabendan.blogspot.com
What makes a WINNER
                 Whit Criswell

         8                         9

    It’s never been         There are so many
    tried before            problems with it
    There’s always          Think of the possibilities
    room for
                            My line has always
    improvement
                            been in Marketing and
Man’s classic struggle      I usually encounter this
between status quo          dilemma. What’s
and change.                 important is to try.

             riaabendan.blogspot.com
What makes a WINNER
   Whit Criswell


     It’s not working out
                                       10
             Let’s try it one more
             time from a different
             angle
   Quitting and Giving UP should not
   be in a STAR’s vocabulary!




riaabendan.blogspot.com
Keeping the eye on the
                PRIZE…

        NOW                   IN 20 YEARS
Rising Star 20s         Super Star 40s
Employee                Business Owner
Single                  Married w/ 2 kids
MAD (min. amt. due)     TAD (total amt. due)
Living with parents     Has own house
Occasional Travel       Globe-
                        Globe-trotter
Commutes                Chauffered everywhere
Basic savings acct      Millionaire’s savings acct



            riaabendan.blogspot.com
Monitoring my Progress



•   Everyday Guide – the Daily Bread
•   Vision Book
•   Bank Account
•   Own company’s figures
•   Family’s lifestyle
•   The Bible


           riaabendan.blogspot.com
Milestones for Winning


Success or “reaching the stars” entails building a
family of my own and instilling in them GOD’s life-
giving ENERGY for them to grow in His Spirit. It is
also measured by remaining a POSITIVE LIGHT to
others, given life’s daily challenges and obstacles.
Every sacrifice I will strive to endure, by keeping
my head and heart on the prize – the fulfillment of
being others’ HOPE and STAR
                          STAR.



             riaabendan.blogspot.com
REACHING
                  FOR THE
                   STARS!
                 A 20-Year Marketing
                 Plan for the STELLAR
                     Ria Abendan
                      June 2011




riaabendan.blogspot.com

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20 year marketing plan for Ria Abendan

  • 1. REACHING FOR THE STARS! A 20-Year Marketing Plan for the STELLAR Ria Abendan June 2011 riaabendan.blogspot.com
  • 2. Eyeing the GOLD Star 1. Knowing the Path • Mission / Vision • Star Roles • Knowing the star: ME! 2. Reaching for the STARS • 10 “Can”-mandments • Monitoring Progress 3. Getting there - milestones riaabendan.blogspot.com
  • 3. I align DAILY… MISSION / VISION My mission in life is to grow into the woman GOD meant me to be; a woman of compassion, warmth, and of constant LIGHT to others, like a STAR I am STAR. a positive ENERGY that seeks to constantly influence and give HOPE to those around me. riaabendan.blogspot.com
  • 4. I should be a STAR in all my daily ROLES: 1. An obedient daughter 2. A supportive sister 3. A “parter-in-crime” bestfriend 4. A loyal friend 5. A loving dog’s “person” 6. A model student 7. An effective office team player 8. A devout Catholic riaabendan.blogspot.com
  • 5. 1. An obedient daughter riaabendan.blogspot.com
  • 6. 2. A supportive sister riaabendan.blogspot.com
  • 7. 3. A “partner-in-crime” “partner-in- best friend riaabendan.blogspot.com
  • 8. 4. A loyal friend riaabendan.blogspot.com
  • 9. 5. A loving dog’s “person” riaabendan.blogspot.com
  • 10. 6. A model student riaabendan.blogspot.com
  • 11. 7. An effective office team player riaabendan.blogspot.com
  • 12. 8. A devout Catholic riaabendan.blogspot.com
  • 13. Know the STAR: ME! stellar KIA “benda” globe Globe Stellar RIA Abendan Telecoms riaabendan.blogspot.com
  • 14. What makes a WINNER Whit Criswell The 10 “Can”-mandments to live by: It will never fly 1 It’s worth giving a try Sometimes, we don’t easily accept change. When I transferred jobs, I had my doubts and hesitations, but I know I had to try. riaabendan.blogspot.com
  • 15. What makes a WINNER Whit Criswell 2 3 It won’t work It’s never been done We’ll make it work We have the opportunity to do it first I think “we” was used to show how important I want to start a having family, friends, business but I have and other loved ones this fear of failing. with you. riaabendan.blogspot.com
  • 16. What makes a WINNER Whit Criswell 4 5 What if we fail? We don’t have any money. What if we fail to Money flows to great try? ideas I had these doubts This is what I have to when I first thought of bear in mind for when I enrolling in MBA. Now I start my own business. do not have regrets. riaabendan.blogspot.com
  • 17. What makes a WINNER Whit Criswell 6 7 We don’t have We don’t have the the time expertise We can re-evaluate All leaders are learners our priorities I should never be too If I didn’t find the time proud to ask for help. to study while working, To become a great I won’t be where I am leader, I must be open now. to learninig. riaabendan.blogspot.com
  • 18. What makes a WINNER Whit Criswell 8 9 It’s never been There are so many tried before problems with it There’s always Think of the possibilities room for My line has always improvement been in Marketing and Man’s classic struggle I usually encounter this between status quo dilemma. What’s and change. important is to try. riaabendan.blogspot.com
  • 19. What makes a WINNER Whit Criswell It’s not working out 10 Let’s try it one more time from a different angle Quitting and Giving UP should not be in a STAR’s vocabulary! riaabendan.blogspot.com
  • 20. Keeping the eye on the PRIZE… NOW IN 20 YEARS Rising Star 20s Super Star 40s Employee Business Owner Single Married w/ 2 kids MAD (min. amt. due) TAD (total amt. due) Living with parents Has own house Occasional Travel Globe- Globe-trotter Commutes Chauffered everywhere Basic savings acct Millionaire’s savings acct riaabendan.blogspot.com
  • 21. Monitoring my Progress • Everyday Guide – the Daily Bread • Vision Book • Bank Account • Own company’s figures • Family’s lifestyle • The Bible riaabendan.blogspot.com
  • 22. Milestones for Winning Success or “reaching the stars” entails building a family of my own and instilling in them GOD’s life- giving ENERGY for them to grow in His Spirit. It is also measured by remaining a POSITIVE LIGHT to others, given life’s daily challenges and obstacles. Every sacrifice I will strive to endure, by keeping my head and heart on the prize – the fulfillment of being others’ HOPE and STAR STAR. riaabendan.blogspot.com
  • 23. REACHING FOR THE STARS! A 20-Year Marketing Plan for the STELLAR Ria Abendan June 2011 riaabendan.blogspot.com