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20 year marketing plan for Ria Abendan
1. REACHING
FOR THE
STARS!
A 20-Year Marketing
Plan for the STELLAR
Ria Abendan
June 2011
riaabendan.blogspot.com
2. Eyeing the GOLD Star
1. Knowing the Path
• Mission / Vision
• Star Roles
• Knowing the star: ME!
2. Reaching for the STARS
• 10 “Can”-mandments
• Monitoring Progress
3. Getting there - milestones
riaabendan.blogspot.com
3. I align DAILY…
MISSION / VISION
My mission in life is to grow into the woman GOD
meant me to be; a woman of compassion, warmth,
and of constant LIGHT to others, like a STAR I am
STAR.
a positive ENERGY that seeks to constantly
influence and give HOPE to those around me.
riaabendan.blogspot.com
4. I should be a STAR in all my
daily ROLES:
1. An obedient daughter
2. A supportive sister
3. A “parter-in-crime” bestfriend
4. A loyal friend
5. A loving dog’s “person”
6. A model student
7. An effective office team player
8. A devout Catholic
riaabendan.blogspot.com
13. Know the STAR: ME!
stellar KIA “benda” globe
Globe
Stellar RIA Abendan Telecoms
riaabendan.blogspot.com
14. What makes a WINNER
Whit Criswell
The 10 “Can”-mandments to live by:
It will never fly
1
It’s worth giving a try
Sometimes, we don’t easily accept
change. When I transferred jobs, I
had my doubts and hesitations, but
I know I had to try.
riaabendan.blogspot.com
15. What makes a WINNER
Whit Criswell
2 3
It won’t work It’s never been done
We’ll make it work We have the opportunity
to do it first
I think “we” was used
to show how important I want to start a
having family, friends, business but I have
and other loved ones this fear of failing.
with you.
riaabendan.blogspot.com
16. What makes a WINNER
Whit Criswell
4 5
What if we fail? We don’t have any money.
What if we fail to Money flows to great
try? ideas
I had these doubts This is what I have to
when I first thought of bear in mind for when I
enrolling in MBA. Now I start my own business.
do not have regrets.
riaabendan.blogspot.com
17. What makes a WINNER
Whit Criswell
6 7
We don’t have We don’t have the
the time expertise
We can re-evaluate All leaders are learners
our priorities
I should never be too
If I didn’t find the time proud to ask for help.
to study while working, To become a great
I won’t be where I am leader, I must be open
now. to learninig.
riaabendan.blogspot.com
18. What makes a WINNER
Whit Criswell
8 9
It’s never been There are so many
tried before problems with it
There’s always Think of the possibilities
room for
My line has always
improvement
been in Marketing and
Man’s classic struggle I usually encounter this
between status quo dilemma. What’s
and change. important is to try.
riaabendan.blogspot.com
19. What makes a WINNER
Whit Criswell
It’s not working out
10
Let’s try it one more
time from a different
angle
Quitting and Giving UP should not
be in a STAR’s vocabulary!
riaabendan.blogspot.com
20. Keeping the eye on the
PRIZE…
NOW IN 20 YEARS
Rising Star 20s Super Star 40s
Employee Business Owner
Single Married w/ 2 kids
MAD (min. amt. due) TAD (total amt. due)
Living with parents Has own house
Occasional Travel Globe-
Globe-trotter
Commutes Chauffered everywhere
Basic savings acct Millionaire’s savings acct
riaabendan.blogspot.com
21. Monitoring my Progress
• Everyday Guide – the Daily Bread
• Vision Book
• Bank Account
• Own company’s figures
• Family’s lifestyle
• The Bible
riaabendan.blogspot.com
22. Milestones for Winning
Success or “reaching the stars” entails building a
family of my own and instilling in them GOD’s life-
giving ENERGY for them to grow in His Spirit. It is
also measured by remaining a POSITIVE LIGHT to
others, given life’s daily challenges and obstacles.
Every sacrifice I will strive to endure, by keeping
my head and heart on the prize – the fulfillment of
being others’ HOPE and STAR
STAR.
riaabendan.blogspot.com
23. REACHING
FOR THE
STARS!
A 20-Year Marketing
Plan for the STELLAR
Ria Abendan
June 2011
riaabendan.blogspot.com