Enviar pesquisa
Carregar
Consumer Behavior
•
Transferir como PPT, PDF
•
42 gostaram
•
73,308 visualizações
Morisha Roy
Seguir
this slide is from rohan rapur
Leia menos
Leia mais
Educação
Tecnologia
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 24
Baixar agora
Recomendados
Measuring Sources of Brand Equity -Brand Management
Measuring Sources of Brand Equity -Brand Management
Aqib Syed
Unit 2 motivation, personality, consumer's perception, learning & attitud...
Unit 2 motivation, personality, consumer's perception, learning & attitud...
viveksangwan007
Consumer Behavior
Consumer Behavior
nitindhingra26
Marketing - customer need, wants, and demands
Marketing - customer need, wants, and demands
tellstptrisakti
Personality and consumer behaviour
Personality and consumer behaviour
Vikash Kumar
Consumer Behaviour Powerpoint Presentation
Consumer Behaviour Powerpoint Presentation
Anjali Kamath
Consumer behaviour research
Consumer behaviour research
Antony Kolanchery
Pricing research
Pricing research
Whistling Crow
Recomendados
Measuring Sources of Brand Equity -Brand Management
Measuring Sources of Brand Equity -Brand Management
Aqib Syed
Unit 2 motivation, personality, consumer's perception, learning & attitud...
Unit 2 motivation, personality, consumer's perception, learning & attitud...
viveksangwan007
Consumer Behavior
Consumer Behavior
nitindhingra26
Marketing - customer need, wants, and demands
Marketing - customer need, wants, and demands
tellstptrisakti
Personality and consumer behaviour
Personality and consumer behaviour
Vikash Kumar
Consumer Behaviour Powerpoint Presentation
Consumer Behaviour Powerpoint Presentation
Anjali Kamath
Consumer behaviour research
Consumer behaviour research
Antony Kolanchery
Pricing research
Pricing research
Whistling Crow
Market Segmentation and Targeting
Market Segmentation and Targeting
Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai
Dynamics of perception
Dynamics of perception
Sandesh Bhat
Consumer Behaviour-Attitude, Tri module of attitude, Multi attribute module o...
Consumer Behaviour-Attitude, Tri module of attitude, Multi attribute module o...
Gerald Michael
Customer vs. consumer
Customer vs. consumer
Monika Dey
Market segmentation in Consumer Behavior
Market segmentation in Consumer Behavior
Dr. Ahmad Faraz
Brand Equity
Brand Equity
Sj -
Buying behaviour ppt
Buying behaviour ppt
Isha Arya
CONSUMER BEHAVIOUR-Preception
CONSUMER BEHAVIOUR-Preception
binubabu111
Consumer Behavior
Consumer Behavior
Yashika Parekh
Market selection
Market selection
priyasharmma
What is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer market
Sameer Mathur
Market Targeting
Market Targeting
Abhijith R
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR
Nadeem Siddiqui
Comparison between industrial goods and consumer goods
Comparison between industrial goods and consumer goods
Ashutosh pattnaik
culture & indian consumer buying behavior by Amitesh singh yadav
culture & indian consumer buying behavior by Amitesh singh yadav
Amitesh Singh Yadav
Product mix and product line
Product mix and product line
Sameer mathur
Consumer Perception
Consumer Perception
Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai
The Zmet Technique
The Zmet Technique
Olga Kazakova
Consumer behaviour unit 4
Consumer behaviour unit 4
Dnyan Bharti society/BMS,Dahanu
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
MAHUA MUKHERJEE
Consumer Behaviour
Consumer Behaviour
Arjun Ramesh
consumer-behavior-ppt
consumer-behavior-ppt
H9460730008
Mais conteúdo relacionado
Mais procurados
Market Segmentation and Targeting
Market Segmentation and Targeting
Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai
Dynamics of perception
Dynamics of perception
Sandesh Bhat
Consumer Behaviour-Attitude, Tri module of attitude, Multi attribute module o...
Consumer Behaviour-Attitude, Tri module of attitude, Multi attribute module o...
Gerald Michael
Customer vs. consumer
Customer vs. consumer
Monika Dey
Market segmentation in Consumer Behavior
Market segmentation in Consumer Behavior
Dr. Ahmad Faraz
Brand Equity
Brand Equity
Sj -
Buying behaviour ppt
Buying behaviour ppt
Isha Arya
CONSUMER BEHAVIOUR-Preception
CONSUMER BEHAVIOUR-Preception
binubabu111
Consumer Behavior
Consumer Behavior
Yashika Parekh
Market selection
Market selection
priyasharmma
What is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer market
Sameer Mathur
Market Targeting
Market Targeting
Abhijith R
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR
Nadeem Siddiqui
Comparison between industrial goods and consumer goods
Comparison between industrial goods and consumer goods
Ashutosh pattnaik
culture & indian consumer buying behavior by Amitesh singh yadav
culture & indian consumer buying behavior by Amitesh singh yadav
Amitesh Singh Yadav
Product mix and product line
Product mix and product line
Sameer mathur
Consumer Perception
Consumer Perception
Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai
The Zmet Technique
The Zmet Technique
Olga Kazakova
Consumer behaviour unit 4
Consumer behaviour unit 4
Dnyan Bharti society/BMS,Dahanu
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
MAHUA MUKHERJEE
Mais procurados
(20)
Market Segmentation and Targeting
Market Segmentation and Targeting
Dynamics of perception
Dynamics of perception
Consumer Behaviour-Attitude, Tri module of attitude, Multi attribute module o...
Consumer Behaviour-Attitude, Tri module of attitude, Multi attribute module o...
Customer vs. consumer
Customer vs. consumer
Market segmentation in Consumer Behavior
Market segmentation in Consumer Behavior
Brand Equity
Brand Equity
Buying behaviour ppt
Buying behaviour ppt
CONSUMER BEHAVIOUR-Preception
CONSUMER BEHAVIOUR-Preception
Consumer Behavior
Consumer Behavior
Market selection
Market selection
What is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer market
Market Targeting
Market Targeting
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR
Comparison between industrial goods and consumer goods
Comparison between industrial goods and consumer goods
culture & indian consumer buying behavior by Amitesh singh yadav
culture & indian consumer buying behavior by Amitesh singh yadav
Product mix and product line
Product mix and product line
Consumer Perception
Consumer Perception
The Zmet Technique
The Zmet Technique
Consumer behaviour unit 4
Consumer behaviour unit 4
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Destaque
Consumer Behaviour
Consumer Behaviour
Arjun Ramesh
consumer-behavior-ppt
consumer-behavior-ppt
H9460730008
Models of consumer behaviour
Models of consumer behaviour
Vikram g b
Consumer buying behaviour for laptop’s
Consumer buying behaviour for laptop’s
Nitesh Wadia
introduction to consumer behavior
introduction to consumer behavior
welcometofacebook
Lecture 4 psychological determinants of consumer behavior
Lecture 4 psychological determinants of consumer behavior
International Balkan University
Basic determinants of consumer behaviour
Basic determinants of consumer behaviour
Pranav Kumar Ojha
Important determinants of buying behaviour process
Important determinants of buying behaviour process
SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
Consumer Behavior
Consumer Behavior
Naushad Zubair
Types of customers and their needs
Types of customers and their needs
Guillaume T Mbenoun
Introduction to Consumer Behavior
Introduction to Consumer Behavior
Maxwell Ranasinghe
Consumer protection ppt
Consumer protection ppt
Nikhil Hulwan
Manipulation in advertising
Manipulation in advertising
Angelescu Alin
Consumer behaviour
Consumer behaviour
Shashank Singh
consumer protection
consumer protection
shub-singhania
Introduction to Consumer Behaviour
Introduction to Consumer Behaviour
Moses Gomes
Types Of Customers
Types Of Customers
Saqina Sailanawala
Consumer behavior Introduction with Models
Consumer behavior Introduction with Models
Balachandar Kaliappan
Nature and Scope of Consumer Behavior
Nature and Scope of Consumer Behavior
We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
Importance & scope of Consumer Behaviour
Importance & scope of Consumer Behaviour
Roneet Kumar
Destaque
(20)
Consumer Behaviour
Consumer Behaviour
consumer-behavior-ppt
consumer-behavior-ppt
Models of consumer behaviour
Models of consumer behaviour
Consumer buying behaviour for laptop’s
Consumer buying behaviour for laptop’s
introduction to consumer behavior
introduction to consumer behavior
Lecture 4 psychological determinants of consumer behavior
Lecture 4 psychological determinants of consumer behavior
Basic determinants of consumer behaviour
Basic determinants of consumer behaviour
Important determinants of buying behaviour process
Important determinants of buying behaviour process
Consumer Behavior
Consumer Behavior
Types of customers and their needs
Types of customers and their needs
Introduction to Consumer Behavior
Introduction to Consumer Behavior
Consumer protection ppt
Consumer protection ppt
Manipulation in advertising
Manipulation in advertising
Consumer behaviour
Consumer behaviour
consumer protection
consumer protection
Introduction to Consumer Behaviour
Introduction to Consumer Behaviour
Types Of Customers
Types Of Customers
Consumer behavior Introduction with Models
Consumer behavior Introduction with Models
Nature and Scope of Consumer Behavior
Nature and Scope of Consumer Behavior
Importance & scope of Consumer Behaviour
Importance & scope of Consumer Behaviour
Semelhante a Consumer Behavior
Consumer Behaviour Arjun
Consumer Behaviour Arjun
Arjun_Krishnadas
Consumer behaviour ppt @ bec doms bagalkot mba
Consumer behaviour ppt @ bec doms bagalkot mba
Babasab Patil
Study Of Consumer Behaviour An Analytical Approach
Study Of Consumer Behaviour An Analytical Approach
farhanmajeed
Consumer Behavior - Final.pptx
Consumer Behavior - Final.pptx
davarziyan
Class consumer behaviour
Class consumer behaviour
jyotimekap
Kotler06 exs
Kotler06 exs
Institute of Management Studies UOP
Business and marketing ethics on consumer behavior
Business and marketing ethics on consumer behavior
Seta Wicaksana
meri marketing
meri marketing
Anand Gautam
AGCummings-Ignite-Pres
AGCummings-Ignite-Pres
Gretchen Cummings
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
Ngọc Khánh Phạm
4 motiv,emot, values fall09
4 motiv,emot, values fall09
Amit Sharma
Business english-presentation-neuromarketing-december-2008-1225041504962997-8
Business english-presentation-neuromarketing-december-2008-1225041504962997-8
MARIO RAMIREZ
DePaul Deck for Insights Presentation_May9thA
DePaul Deck for Insights Presentation_May9thA
ResearchSense
Wits SLD 2016 part 3
Wits SLD 2016 part 3
Akikalliatakis1
chapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptx
Welingkar Institute of Management Development & Research (WeSchool)
chapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptx
Welingkar Institute of Management Development & Research (WeSchool)
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
Thùy Thanh
MariumLodhi_2150_13741_1%2Fnew (1).pdf
MariumLodhi_2150_13741_1%2Fnew (1).pdf
MuhammadMurtazaAliza
Consumer behaviour
Consumer behaviour
Yash Jain
Product Development - Route to Market
Product Development - Route to Market
MetaBrand
Semelhante a Consumer Behavior
(20)
Consumer Behaviour Arjun
Consumer Behaviour Arjun
Consumer behaviour ppt @ bec doms bagalkot mba
Consumer behaviour ppt @ bec doms bagalkot mba
Study Of Consumer Behaviour An Analytical Approach
Study Of Consumer Behaviour An Analytical Approach
Consumer Behavior - Final.pptx
Consumer Behavior - Final.pptx
Class consumer behaviour
Class consumer behaviour
Kotler06 exs
Kotler06 exs
Business and marketing ethics on consumer behavior
Business and marketing ethics on consumer behavior
meri marketing
meri marketing
AGCummings-Ignite-Pres
AGCummings-Ignite-Pres
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
4 motiv,emot, values fall09
4 motiv,emot, values fall09
Business english-presentation-neuromarketing-december-2008-1225041504962997-8
Business english-presentation-neuromarketing-december-2008-1225041504962997-8
DePaul Deck for Insights Presentation_May9thA
DePaul Deck for Insights Presentation_May9thA
Wits SLD 2016 part 3
Wits SLD 2016 part 3
chapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptx
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
Young marketers elite 3 - Assignment 4.1 - Nhóm 4 - Hồng Phong-Thanh Thùy-M...
MariumLodhi_2150_13741_1%2Fnew (1).pdf
MariumLodhi_2150_13741_1%2Fnew (1).pdf
Consumer behaviour
Consumer behaviour
Product Development - Route to Market
Product Development - Route to Market
Último
Understanding Accommodations and Modifications
Understanding Accommodations and Modifications
MJDuyan
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
Dr. Sarita Anand
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
Jisc
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
VishalSingh1417
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
Admir Softic
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
Nirmal Dwivedi
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
christianmathematics
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
Single or Multiple melodic lines structure
Single or Multiple melodic lines structure
dhanjurrannsibayan2
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
VishalSingh1417
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
MaritesTamaniVerdade
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
VishalSingh1417
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
Mebane Rash
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
AreebaZafar22
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
camerronhm
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
Celine George
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
Association for Project Management
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
Poh-Sun Goh
Último
(20)
Understanding Accommodations and Modifications
Understanding Accommodations and Modifications
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
Single or Multiple melodic lines structure
Single or Multiple melodic lines structure
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
Consumer Behavior
1.
Consumer Behaviour
2.
3.
Why do we
need to study Consumer Behaviour? Because no longer can we take the customer/consumer for granted.
4.
5.
All managers must
become astute analysts of consumer motivation and behaviour
6.
Can Marketing be
standardised? No. Because cross - cultural styles, habits, tastes, prevents such standardisation.
7.
Unless Managements act
The more successful a firm has been in the past, the more likely is it to fail in the future.
8.
Why? Because people
tend to repeat behaviour for which they have been rewarded.
9.
10.
11.
Buyer Behaviour Consumer
4Ps Marketing Environment Buyer Characteristics Buyer Decision Process Buyer Decision
12.
Marketing Stimuli 4
Ps Product Price Place Promotion
13.
Other Stimuli Marketing
Environment Economic Technological Political Cultural
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
Baixar agora