How to Get Started in Social Media for Art League City
Startup Wednesday 1: Introduction & Team Building
1. Session 1 Introduction to the course Entrepreneurial role models Motivation Building a team
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4. Course programme 2pm-4pm in Arts Building S21 Finding role models and teams 20 Oct 1 Generating ideas 10 Nov 2 Planning your first year 24 Nov 3 Branding and building a website 8 Dec 4 Pitching and raising finance 12 Jan 5 Marketing and PR for startups 26 Jan 6 Selling and negotiating 9 Feb 7 Accounting and legal issues 23 Feb 8 Running an office and bookkeeping 9 Mar 9
6. Sergey Brin Born: Moscow Resident: California Emigrated from Russia at the age of 6. Met Larry Page at Stanford and worked on the project that became Google. Together they founded Google Inc. in 1998. Back
7. Surinder Arora Born: Punjab Resident: London Joined his parents in the UK at 13. Worked for British Airways, then Abbey Life whilst working as a waiter in the evenings. Launched a B&B to serve staff at Heathrow Airport, which later grew into the 5,500 bedroom Arora chain. Back
8. Richard Reed Born: Huddersfield Resident: London Met co-founders Adam and Jon at Cambridge University, then went into advertising, before quitting to start Innocent in 1998. Launched in France, Holland & Belgium in 2004 and in Germany, Sweden & Austria in 2007. Back
9. Sophi Tranchell Born: UK Resident: London Moved frequently with her parents, finally settling in Hammersmith. Sophi helped to launch Divine Chocolate, a Fairtrade chocolate brand, which is 45% owned by Ghanaian farmers. Back
13. How to make an entrepreneur Motivation “ I want to start it” Self-efficacy “ I believe I can start it” Entrepreneurial spark Skills Planning Networking Negotiation Knowledge Co- founders Co- founders
14. Q: What is the optimum number of founders? 1 2 3/4
29. Task People Ideas The Team Role Triangle Completer Team Worker Implementer Shaper Monitor Evaluator Plant Resource Investigator Co - ordinator
Notas do Editor
Discuss amongst teams, then in plenary session
What motivates us? Other people, inner drive, inspiring entrepreneurs What gives us confidence? Taking action, learning from doing How do we learn a skill? Practising How do we gain knowledge? Google