Is the web page becoming obsolete? What is the future of mobile? This presentation before the Inter American Press Association addresses this topic. #SIPBarbados2014

1. Inter American Press Association
#SIPBarbados2014

2. Source:Geocities archive

4. “In 2013, 82% of Americans said they got
news on a desktop or laptop and 54%
said they got news on a mobile device.
Beyond that, 35% reported that they get
news in this way ‘frequently’ on their
desktop or laptop, and 21% on a mobile
device (cellphone or tablet).”
Source: Pew Research - State of the News Media 2014

6. Source: Mobile Economy in Latin America report (GSMA).

7. 62%of Hispanic consumers in the United States have Internet access at home,
compared to 76% of the general population, so we rely more on our
mobile devices for web use.
Source: State of the Hispanic consumer the Hispanic market imperative (Nielsen).

8. On average we send or
receive 941 text
messages per month,
more than any other
ethnic group. And we
out-talk any other
mobile user group by
40%, with 13 calls per
day on average.
We also download more
music and pictures
from our mobile
phones than any
other consumer
group.
Source: State of the Hispanic consumer the Hispanic market imperative (Nielsen).

9. 98%
2%
January 2010
95%
5%
January 2011
82%
18%
January 2012
66%
34%
January 2013
48%
52%
January 2014

11.  Immediate
 Comprehensive
 Exclusive

12. Immediate
 Summaries / digests
 Quick curation
 Breaking news / Alerts
 Top stories

13. NYT Now
 Launched this
week
 Subscription
based
 Targeted for a
mobile audience
 Quick updates,
summaries and
curated content

14. Circa
 Launched 2012
 Breaking news
 Users follow
stories and
receive quick
updates
 Content curated
from many
sources

15. Comprehensive
 In depth live coverage
 News streams
 Multimedia
 Archival
 Topic pages / verticals

16.  In January Forbes introduced article page streams
to better engage mobile audiences and feature
visual content.

17.  Different
types and
sources of
content
 Original
content or
curated

18. Exclusive
 Premium content offerings
 Long form
 Investigations
 Special projects/packages
 Interactive data visualizations
 Niche sites

19.  Focus
 Prepare
 Invest
 Experiment

20.  Understand
each platform so
you can build
better things.
 Be mindful of
your audience.
 And yes, mobile
is growing, so be
ready.

22. Charo Henríquez
Innovation Editor – GFR Media
Twitter: @charohenriquez
Linkedin: /charohenriquez