Managing a YouTube channel

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Building a YouTube
Channel from the
Ground Up
Richard Harrington, PMP

What You’ll Learn in this Course
• An Overview of YouTube Channels

• Understanding Google IDs

• Creating a New YouTube Channel

• Creating Channel Artwork

• Using Playlists, Sections, and Navigation

• Building a YouTube Community

• The YouTube Studio

• Signing Up for the Partner Program

Richard  
Harrington
I'm a visual storyteller exploring
 
the fusion of photography and video.
 
I'm also a husband & father

Vital Statistics
• Author 40+ Books

• Author 200+ Video Courses

• Founder of RHED Pixel

• Publisher of Photofocus

• Conference Speaker

• Director

• Photographer

Past Projects
• America Online

• American Diabetes
Association

• American Israel Public
A
ff
airs Commi
tt
ee

• American Red Cross

• Apple

• Children's National
Medical Center

• Department of Veterans
Administration

• Drobo

• Federal
Communications
Commission

• Google

• lynda.com

• Microso
ft

• Skylum

• Smithsonian Institute

• Under Armour

• US Air Force

Advisory and Consultant Projects
• Television Networks
• ABC News

• CNN

• Discovery Channel

• Major League Baseball Network

• NASCAR

• Turner Networks
 
• Technology
• Adobe Creative Cloud
 
Advisory Board

• Apple

• Athentech

• Pearson Education

• Skylum So
ft
ware

linkedin.com/in/richardharrington

What You’ll Learn in this
Course

What You’ll Learn in this Course
• An Overview of YouTube Channels

• Understanding Google IDs

• Creating a New YouTube Channel

• Creating Channel Artwork

• Uploading Video Content

• Using Playlists, Sections, and Navigation

• Improving YouTube Videos with Cards and
Captions

• Editing YouTube Videos

• Building a YouTube Community

• The YouTube Studio

• Live Streaming on YouTube

• Signing Up for the Partner Program

• Published
fi
rst web video in 1996

• Author 40+ books

• Author 200+ video courses

• Publisher of 2 websites

• Program manager for NAB Post|Production World
Conference

• Owner of video production company
Vital Statistics

Client Roster
• Apple

• Adobe Systems

• Canon

• Drobo

• Google

• KelbyOne

• LinkedIn

• Microso
ft

• Mylio

• Skylum

1.0 An Overview of
YouTube Channels

What is a Brand Account?
• Brand Accounts are a like Facebook pages

• It is a separate account that is managed by one or more
personal accounts

• They are used for business or brand purposes

• The connection to a personal Google account isn't
displayed to you audience

• The management of a Brand Account can be shared

Google Services Compatible  
with Brand Accounts
•

Google Photos

•

Google My Business

•

YouTube

How to Create a Brand
Account
• Login to your YouTube account

• Visit h
tt
ps://www.youtube.com/channel_switcher

• Click Create a new channel

• Enter relevant information

• For a global view of brand accounts visit
 
h
tt
ps://myaccount.google.com/brandaccounts

https://myaccount.google.com/brandaccounts

The Bene
fi
ts &
Drawbacks of Setting Up
a Channel

The Bene
fi
ts of Setting Up a
Channel
• Increased presence

• Ability to centralize content with branding

• Ability to share page with other contributors or managers

• Ability to monetize content through the Partner Program

• Ability to organize content into playlists

The Drawbacks of Setting
Up a Channel
• One more social media account to manage

• One more set of messages to track

An Overview of  
YouTube Studio

YouTube
Studio
https://studio.youtube.com

A Brief Overview of the
YouTube Terms of
Service

https://www.youtube.com/static?template=terms

https://support.google.com/youtube/answer/2807622

2.0 Understanding  
Google IDs

The Role of a Google ID
• A Google ID (Account) is required for access,
authentication, and authorization to certain online
Google services

• Gmail

• Google Docs

• YouTube (uploading)

• Google Maps (editing)

The Role of a Google ID
• You can create a publicly accessible Google pro
fi
le so
other Google users can learn about you

• A Google pro
fi
le can be linked to a user's pro
fi
les on
social-networking and image-hosting sites

• Third-party service providers can use a Google ID to
authenticate users with the Google Account mechanism

https://myaccount.google.com/personal-info

Working with Others  
on a Team

Working with Others on a
Team
1. Sign in as the owner of the Brand Account on YouTube

2. In the top right, click the account icon

3. Select the channel you want to manage

4. Click the se
tt
ings icon

5. Click Add or Remove Managers

6. You'll be redirected to the "Brand Account details" page

Working with Others on a
Team
7. Next to "Managers," click Manage permissions

• Add an owner: Click the dropdown arrow below the
person's name and select Transfer ownership

• Add a manager: Enter the email address for the person
you want to be a manager

• Click Invite. Once they accept the invitation, they’ll be
able to access the channel from their own Google
Account

• You can also do this to change an owner to a manager

Avoid Sharing Logins
• Do not give your ID and login to others

• This is a security risk and allows access to many di
ff
erent
areas of Google and personal information

• Instead, add account managers

• The account owner can revoke managers as needed

• Account ownership can be transferred to another
manager if needed

Managing Multiple Channels
• You only have one Google Account

• You can have multiple connected Brand Accounts

• Click on your account pro
fi
le to switch

• You may need to make sure you are connected to the
correct Brand Account

Brand Accounts
• Go to www.youtube.com/account_advanced

• Check under "Account information" for one of the
following:

• If you see the message "You are the owner of this
channel and the connected Brand Account," you have
a Brand Account

• If you don't see the note or an option to add managers,
you need to create a new Brand Account or associate
your channel with an existing Brand Account

Brand Accounts
• You can use certain Google services with your Brand
Account. These services include:

•

Google My Business

•

Google Photos

•

YouTube

• If you created a channel on YouTube, it should already be
a brand account

Connecting other
Social Networks

Connecting Social Networks
• Links on Channel Page

• Up to
fi
ve links can appear on the page

• Social icons are automatically added for many

3.0 Creating a New
YouTube Channel

Channel Creation
• To create a new channel:

• Click Pro
fi
le Icon

• Click Switch account

• Click Add account to use another account or Brand

• Click More accounts to add a new or choose an
existing Brand Account

Add or Change Channel Art
1. On a computer, sign in to YouTube

2. In the top right menu, select My Channel

• New channel art: Near the top of the screen, click Add
channel art

• Existing channel art: Hover your cursor over the
existing banner until you see the edit icon then click
the icon and select Edit channel art

Add or Change Channel Art
3. Upload an image or photo from your computer or
saved photos (you can also click the Gallery tab
to choose an image from the YouTube photo
library)

4. You'll see a preview of how the art will appear
across di
ff
erent devices

5. To make changes, select Adjust the crop

6. Click Select

Channel Art Specs
• Channel art looks di
ff
erent on desktop, mobile, and TV
displays

• Larger images may be cropped

• For the best results on all devices, upload one
2560 x 1440 px image

Updating the About Tab
• Add a description

• Add contact information

• Choose a location

• Set any relevant links

Adjusting Discussion
and Subscriptions
Preferences

Channel
Discussion
Click the Gear Icon in upper
right area of page

Controls whether people
can comment on the
channel as a whole

Manage Channel Discussions
1. Sign in to YouTube on a computer

2. Under your avatar at the top right, select Your channel

3. Click the Customize Channel bu
tt
on

4. Under your channel banner, click se
tt
ings

5. Turn Show discussion tab on or o
ff

6. If you have the discussion tab turned on, chose a comments se
tt
ing:

• Display automatically: Comments will always show on your channel

• Don't display until approved: Comments won't show on your channel until you approve them

7. Comments are not available on private videos. If you want to allow comments on a video that's not publicly
available, post an unlisted video instead.

How to Handle Discussion
• In the Discussion section, choose whether to display
comments automatically or only when approved

• I recommend approving your comments before they are
displayed on your channel

• YouTube comments are typically an example of the
poorest writing skills on the planet with the debate skills
of prehistoric cavemen

Privacy
Settings
Decide if you want people to
see which videos you like
and subscribe to

This is generally a bad idea

h
tt
ps://www.youtube.com/
account_privacy

Noti
fi
cations
Click the alarm bell in upper
right corner

Adjust when and how you
are noti
fi
ed of channel
interactions

h
tt
ps://www.youtube.com/
account_noti
fi
cations

Add a Trailer
• Create a one or two minute “trailer” to advertise your
channel to entice potential subscribers

• Consider the audiences’ motivation

• Include a call to action to subscribe

• Emphasize that subscriptions are free and ensure they
won’t miss any of the content that’s released

Why Verify?
• Upload videos longer than 15 minutes

• Add custom thumbnails

• Live stream

• Appeal Content ID claims

• h
tt
p://youtube.com/verify

4.0 Creating  
Channel Artwork

Designing a  
Channel/Brand Icon

Advice on Channel Icons
• Choose an image that will be both recognizable and
legible when small

• Will be shown as 98 x 98 pixels

• Design 800 X 800 for future proo
fi
ng

• Animated GIFs are not allowed

• Avoid nudity, celebrities, and copyrighted images

• May be shown as circle or square depending upon the
site/platform you are accessing

Designing Channel Art
(Banner)

Channel Art Specs
• Minimum dimension for upload: 2048 x 1152 px

• Minimum safe area for text and logos: 1546 x 423 px

• Larger images may get cropped on certain views or
devices

Channel Art Specs
• Maximum width: 2560 x 423 px

• This means that the "safe area" is always visible
regardless of screen size

• The areas to each side of the channel art are visible or
cropped depending on browser size

• File size: 6MB or smaller

Add a Custom Subscribe
Button
• You can use a branding watermark to embed your
channel logo across all of the videos on your channel

• When you add a watermark, viewers can directly
subscribe to your channel if they hover over the
watermark (only when using YouTube on a computer)

• It won't show to users who are already subscribed to your
channel

• Should be a PNG
fi
le with transparency

Watermark Availability
• The channel watermark is currently available in
landscape view on computers and mobile devices

• The watermark is not clickable on mobile

• Channel watermarks do not appear on custom YouTube
chrome-less players or Adobe Flash

Add Your Watermark
1. Sign in to YouTube

2. Go to YouTube Studio by clicking your account icon > YouTube
Studio

3. Click Se
tt
ings

4. Choose the Branding tab

5. Add a watermark and choose options

6. Follow the on-screen instructions to add a channel branding
element that will appear in all your uploaded videos across
devices

Supported Formats
•

.MOV

•

.MPEG4

•

.MP4

•

.AVI

•

.WMV

•

.MPEGPS

•

.FLV

•

3GPP

•

WebM

•

DNxHR

•

ProRes

•

CineForm

•

HEVC (h265)

Supported Formats
•

.MOV

•

.MPEG4

•

.MP4

•

.AVI

•

.WMV

•

.MPEGPS

•

.FLV

•

3GPP

•

WebM

•

DNxHR

•

ProRes

•

CineForm

•

HEVC (H.265)

Progressive Scan
• No interlacing

• Interlaced content should be deinterlaced before
uploaded to YouTube

• For example, 1080i60 content should be deinterlaced to
1080p30, going from 60 interlaced
fi
elds per second to 30
progressive frames per second

Aspect Ratio
• YouTube uses 16:9 aspect ratio players

• If you're uploading a non-16:9
fi
le, it will be processed and
displayed with either black bars on the le
ft
and right
(pillar boxes) or black bars at the top and bo
tt
om (le
tt
er
boxes) to make a 16:9 ratio in the player

• Vertical video can work on iOS devices
 
(not currently supported on Android or desktops)

Resolution
• 2160p: 3840x2160 (UHD or 4K)

• 1440p: 2560x1440

• 1080p: 1920x1080

• 720p: 1280x720

• 480p: 854x480

• 360p: 640x360

• 240p: 426x240

Recommended Bitrates for SDR
Type
Video Bitrate, Standard Frame Rate

(24, 25, 30)
Video Bitrate, High Frame Rate

(48, 50, 60)
2160p (4k) 35-45 Mbps 53-68 Mbps
1440p (2k) 16 Mbps 24 Mbps
1080p 8 Mbps 12 Mbps
720p 5 Mbps 7.5 Mbps
480p 2.5 Mbps 4 Mbps
360p 1 Mbps 1.5 Mbps

Recommended Bitrates for HDR
Type
Video Bitrate, Standard Frame Rate

(24, 25, 30)
Video Bitrate, High Frame Rate

(48, 50, 60)
2160p (4k) 44-56 Mbps 66-85 Mbps
1440p (2k) 20 Mbps 30 Mbps
1080p 10 Mbps 15 Mbps
720p 6.5 Mbps 9.5 Mbps
480p Not supported Not supported
360p Not supported Not supported

Populating a Video’s
Basic Information

Basic Information
• While the
fi
le is uploading,
fi
ll out the Basic Info section

• Title:

• Optimize for SEO

• 100 character limit

• Description:

• Include a detailed description of the video

• Consider including your website URL

Basic Information
• Thumbnails:

• Choose from 3 randomly selected thumbnails

• Veri
fi
ed accounts can upload custom thumbnails

• Tags:

• Optimize for SEO

• Use suggested tags for brand names and other topics

SEO Tips to Help a 
Video's Discovery

SEO Tips
• Use important keywords up front

• Consider adding trigger keywords (do a Google search for
words that get lots of hits or re
fi
ne)

• Description is critical – Up to 5,000 characters

• Repeat keywords and accurately describe content,
participants, and involved parties

SEO Tips
• Tags can use a higher character count (120 characters)

• Make sure they are relevant

• Put in order of importance

• Do a YouTube search for tags and keywords, and check
results

Con
fi
guring More
Options for a Video

Advanced Settings
• Allow Comments

• Suggest using Approved method

• Ratings

• Should users see each other’s video’s ratings

• License and rights ownership:

• Standard YouTube License

• Creative Commons

Advanced Settings
• Caption certi
fi
cation

• Content that has aired on U.S. television may be
subject to FCC regulations regarding closed captions

• Provide a caption certi
fi
cation here if required

• Distribution options

• Whether to allow embedding of the video

• Whether to notify subscribers that it’s been uploaded

Advanced Settings
• Age restriction

• Category

• Statistics

• Can the public view a video’s stats

Advanced Settings
•

You can also add:

• Location of the video

• Video’s recording date

• Video language

• Identify if the video contains paid sponsorship
placement

Uploading or Choosing
a Custom Video
Thumbnails

Add or Change a Thumbnail

2. Go to Creator Studio > Video Manager

3. Next to the video, click Edit

4. On the le
ft
of the preview screen:

• Choose a thumbnail or

• Click the Custom thumbnail bu
tt
on and upload a
custom
fi
le

5. Click Save changes

Custom Thumbnails
• Your custom thumbnail image should be as large as
possible since the image will also be used as the preview
image in the embedded player

• 1280x720 resolution (with minimum width of 640 pixels)

• JPEG, GIF, BMP, or PNG image formats

• Under the 2MB limit

• 16:9 aspect ratio

Thumbnails Policies
• All custom thumbnail images must follow Community
Guidelines

• Thumbnails that are sexually suggestive, violent, or
graphic may cause your video to be age-restricted

• Age-restricted partner videos will not have advertising
served against them and will not appear on browse pages

Thumbnails Policies
• The ability to upload custom thumbnails may be revoked
for creators who consistently use thumbnails that don't
follow guidelines

• If thumbnail privileges have been revoked, YouTube will
not restore this privilege

Select a Video’s Privacy
Setting

Select Your Video’s Privacy
Setting
• Public

• Anyone can view it

• Can be embedded

• Can block embedding

• Anyone can search for and view

Setting
• Unlisted
• Making a video unlisted means that only people
who have the link to the video can view it
• Share the link with the people who you’d like to
have access to to the video
• People you share the video with do not need to
have a Google account

Setting
• Unlisted
• Unlisted videos do not appear on your channel
page or in search results

• Unlisted videos can be added to other people’s
playlists

• Think of it as an unlisted phone number

Setting
• Private

• A private video can only be seen by you and
the users you select

• The video won’t appear on your channel or
search results

• Users must have an email address

Setting
• Scheduled

• A video is uploaded and queued for future
release

• Set the date, time, and timezone

• Can also be useful for a private video to make
it public at a later date

Setting
• Both Private and Unlisted are useful for team
review for example before making a video public

• Anything on the Internet is never truly private

• Consider more secure transmission methods if
an issue

Setting a video for a
premiere

Setting a Video for a
Premiere
• From the Visibility section area choose Schedule

• Set the date and time for release

• Check the box next to “Set as Premiere”

• A public watch page will be created. It'll show a
countdown to this date.

• Select Done to complete the upload process

Re-Uploading
Videos Limitations

Can I Replace a Video?
• You can’t replace an old video with a new one and keep
the original view count, comments, or ratings

• Any new video you upload to YouTube will get a new URL

• Services like Vimeo DO support this feature

• YouTube wants to avoid bait and switch

• Consider linking to new version of video through
annotations

• Enhance your video:

• You can make some editorial changes to the video
using YouTube Editor

• You can trim parts of your video, or blur parts of the
video

• Add cards to your video:

• You can use cards to change elements of your videos

• You can point viewers to a speci
fi
c URL (from a list of
eligible sites)

• You can show customized images, titles, and calls to
action, depending on the card type

• Change your video's title and description:

• You can organize and make changes to your video’s:

• Title

• Category

• Description

• Privacy se
tt
ings

Using the Video
Manager to Modify a
Video

The Video Manager
• The Video Manager is Grand Central Station for your
channel

• It lists all of your uploaded videos by default

• You can further
fi
lter videos shown by privacy se
tt
ings,
when they were uploaded, or by how many views they
have received

Control Multiple Videos
• You can change any se
tt
ing for an individual video or
groups of videos

• You can add or remove them from playlists

• You can also add tags, age restrictions, categories, etc. to
many videos at once

Check Status
• Next to check each video you can see:

• Privacy status

• Publication status

• Number of likes, dislikes, views, and comments they
have received

Batch Uploading Videos
to YouTube

Basic Batch Upload
• Works same way as single upload

• Can edit multiple videos’ metadata at once

• Drag multiple videos into the upload window

• Click the Select Files bu
tt
on and choose multiple image

Other Options
• YouTube Partner Program

• O
ffl
ine disk import

• Google Ad Words

• Bulk uploader and CSV spreadsheet

• Content ID

• Bulk upload

• Secure File Transfer Protocol (SFTP)

• O
ffl
ine disk import

Understanding
restrictions and
disclaimers

6.0 Using Playlists,
Sections, and
Navigation

Creating a Playlist 
on YouTube

What is a Playlist?
• A playlist is a collection of videos that you have created

• Use playlists to group your videos by topic or type

• Playlists can be embedded in a single player

• Playlists help users discover serialized content

Create a Playlist
• There are several places where the Create Playlist
function is listed

• To create a playlist, you can:

• Click Playlists

• Click New playlist

Create a Playlist
• Enter a descriptive title

• Add a description

• Add multiple videos

Manage Your Playlists
•

You can

• Reorder videos

• Change their se
tt
ings

• Use Auto Add

Adding Sections to 
Your Channel

Using Sections
• Channel sections are a great way to organize and
promote content you create

• Sections can be created from:

• A single existing playlist
 
(created by you or someone else)

• A group of playlists

• A group of channels

Using Sections
• Section examples:

• Group by topic

• Product families

• Promotions

• Videos featuring the same talent

• You can have a maximum of 10 sections

Editing Channel Navigation
1. On a computer, sign in to your YouTube account

2. Click your avatar in the top right of your screen

3. Click Your Channel

4. Click the Customize Channel bu
tt
on

5. Under your channel's banner, click the se
tt
ings icon (gear)

6. Choose Customize the Layout of your channel

7. Click Access more options in Advanced se
tt
ings

7.0 Using YouTube
Annotations and
Captions

Using Cards to  
Modify a Movie

What Are Cards?
• Cards are pre-forma
tt
ed noti
fi
cations that appear on
desktop and mobile

• They can be used to promote a brand and other videos on
your channel

• Once set up, a small rectangular box, or teaser, will
appear in the top right corner of the video

• If viewers tap or click the teaser, the card associated with
the video appears along the right side of your video (or
below the player on mobile in portrait mode)

Card Types
• Video or Playlist: Promote a video or playlist

• Channel: Promote another channel

• Poll: Encourage viewers to participate in a poll

• Link: Link to an approved website

Card Best Practices
• Cards work well when they are placed in conjunction with
scripted calls to action or when they are relevant to your
video content

• Cards are convenient because they give the viewer an
option to click, and if they don’t, it disappears from their
view

Controlling  
Automatic Captions

Automatic Captions
• Automatic Captions are eventually created

• You can edit YouTube’s automatically generated captions

• Quality varies from video to video, so you may not want to
rely on the automatic captioning feature for accuracy

Keyboard Shortcuts
• <Shi
ft
> + <Le
ft
>: Seek back 1 second

• <Shi
ft
> + <Right>: Seek forward 1 second

• <Shi
ft
> + <Space>: Pause or play the video

• <Shi
ft
> + <Enter>: Add a new line

• <Shi
ft
> + <Down>: Edit next subtitle

• <Shi
ft
> + <Up>: Edit previous subtitle

• <Enter>: Add the subtitle

Captions
• Make your videos accessible by adding a caption track

• You may add multiple caption tracks to a video

Captions
1. Go to your Video Manager by clicking your account in the
top right > Creator Studio > Video Manager > Videos

2. Next to the video you want to add captions or subtitles
to, click the drop-down menu next to the Edit bu
tt
on

3. Select Subtitles/CC

4. Click the Add new subtitles or CC bu
tt
on

5. Choose how you want to add or edit subtitles or closed
captions to your video

Editing Videos for Duration
• You can cut out the beginning, middle, or end of your
video

• Only works on a computer

• You don't need to re-upload a video to trim it

• The video's URL, view count, and comments will stay the
same

• This feature is only available for videos shorter than 6
hours

Adding Blurs to a Video
• Blur faces

• Automatically blur the faces of people who appear in
your video

• Custom blurring

• Choose areas to blur and track in your video

Adding Audio Tracks
• YouTube has commissioned thousands of royalty-free
songs for use in videos

• You can add these songs to your video using the online
tool

• For be
tt
er results, download the music in advance so you
can edit to it and mix as needed

• Browse and download copyright-safe music from the
YouTube Audio Library

9.0 Building a YouTube
Community

Promotion Strategies for
a YouTube Channel

• Publicize across media outlets - radio, TV, websites,
forums, newsle
tt
ers, and social networking

• Link to your YouTube channel as many places as you can

• Allow embedding of your videos

• Thorough tagging, especially of product information
Promoting Your Channel

• Enable comments

• Solicit ideas and feedback through comments

• Detailed descriptions

• Create playlists by theme

• Contests

• Use AdWords for Video
Promoting Your Channel

Interacting with Your
Community

Community
• Comments: Provides a single place to review and
manage comments across your channel and its videos

• Messages: Send and receive private messages

• Subscribers: Lists all subscribers to your channel

• Credits: Lists all videos you have been credited in
 
(10K+ subscribers)

Block a Commenter
• To hide comments from a speci
fi
c viewer:

• Find a comment they’ve le
ft
on your channel or video

• Next to the comment, select More > Hide comments
from this user

Manage Users
• Find the commenter’s channel URL from their channel
page

• Open YouTube Studio

• From the le
ft
menu, select Se
tt
ings Community

• In the “Hidden users” box, paste the channel URL

• Select Save

Using and Customizing
the Dashboard

Adjusting Multiple
Videos in the Video
Manager

10.0 Live Streaming on
YouTube

Enable Streaming
• Download and setup encoding so
ft
ware

• Make sure that you’ve enabled your channel for Live
streaming

• Click the upload icon in the upper right hand corner

• Choose Go live

• Go to the Live Control Room, where you can set up your
streams and go live

Enable Streaming
• If you want to live stream on mobile, your channel will
need to have at least 1,000 subscribers

• When you
fi
rst enable a live stream it may take up to 24
hours. Once enabled, your stream can go live instantly.

Restrictions On Live
Streaming
• Live streaming ability will be disabled for any of the
following reasons:

• Your channel received a Community Guidelines strike

• Your live stream or archived live stream is blocked
globally

• Your live stream or archived live stream receives a
copyright takedown

• Your live stream matches another copyrighted live
broadcast

Restrictions On Live
Streaming
• Live stream restrictions last for 90 days or until the
associated issue(s) are resolved

• You can check your channel's access to live
streaming under Se
tt
ings > Channel > Feature Eligibility

• Live matches to other live content cannot be appealed

• It is against Terms of Use to include third-party
advertisements in live streams – including burned-in
commercials

Using streaming
software or an encoder

Encoding Software
• Open Broadcaster So
ft
ware

• Stage Ten

• Streamlabs OBS

• Windows, iOS, Android

• XSplit Broadcaster

• XSplit Gamecaster

• Wirecast

Encoding Hardware
• AirServer

• BlackMagic ATEM & Web Presenter

• Elgato Game Capture HD60

• Epiphan Webcaster X2

• LiveU Solo

• SlingStudio

• Teradek VidiU Pro

Con
fi
guring a stream's
information

Con
fi
guring a Stream's
Information
• Type in the details about your stream and choose if you
would like to make it a public or a private stream

• Click Create Stream

• Inspect the Stream Se
tt
ings

• Highlight the stream key, right click and select copy

• It’s important to copy this information because in the
next step we will paste this key into the streaming
so
ft
ware

Streaming Options
• Webcam

• An easy way to go live without the need for an encoder

• Start streaming from your laptop/desktop computer
using your webcam

• Likely need to use Google Chrome

12.0 Signing Up for the
Partner Program

Bene
fi
ts of the YouTube
Partner Program

Bene
fi
ts of the YouTube  
Partner Program
• The YouTube Partner Program allows creators to
monetize content through advertisements, paid
subscriptions, and merchandise

• YouTube Partner Program eligible videos may earn money
from relevant ads or fees

• Allows you to reach a global audience and increase
earning potential

• Non-exclusive agreement allows you to monetize in
multiple venues

To Become a Partner
• Your YouTube account must be in good standing

• You are uploading advertiser-friendly original, quality
content

• Do not infringe on copyright

Features Not Affected by
YPP Eligibility
• Cards

• Custom URLs

• Custom thumbnails

• End screens

• Live streaming

• Scheduling uploads

• YouTube Analytics

https://www.youtube.com/creators

Signing Up for the
YouTube Partner
Program

Eligibility Requirements
• All YouTube creators can apply to join as long as the program
is available in their country

• Once a channel reaches 4,000 watch hours in the previous 12
months and 1,000 subscribers it will be reviewed to join the
program

• Have a linked AdSense account

• Have no active Community Guidelines strikes on your channel

• You can check your watch time and subscribers in YouTube
Analytics

Availability
• Algeria

• American Samoa

• Argentina

• Aruba

• Azerba
ij
an

• Australia

• Austria

• Bahrain

• Bangladesh

• Bermuda

• Belarus

• Belgium

• Bolivia

• Bosnia and
Herzegovina

• Brazil

• Bulgaria

• Canada

• Cayman Islands

• Chile

• Colombia

• Costa Rica

• Croatia

• Cyprus

• Czech Republic

• Denmark

• Dominican Republic

• Ecuador

• Egypt

• El Salvador

• Estonia

Availability
• Finland

• France

• French Guiana

• French Polynesia

• Georgia

• Germany

• Ghana

• Greece

• Guatemala

• Guadeloupe

• Guam

• Honduras

• Hong Kong

• Hungary

• Iceland

• India

• Indonesia

• Iraq

• Israel

• Italy

• Jamaica

• Japan

• Jordan

• Kazakhstan

• Kenya

• Kuwait

• Latvia

• Lebanon

• Libya

• Liechtenstein

• Lithuania

• Luxembourg

Availability
• Macedonia

• Malaysia

• Malta

• Martinique

• Mayo
tt
e

• Mexico

• Montenegro

• Morocco

• Nepal

• Netherlands

• New Zealand

• Nicaragua

• Nigeria

• Norway

• Northern Mariana
Islands

• Oman

• Pakistan

• Panama

• Papua New Guinea

• Paraguay

• Peru

• Philippines

• Poland

• Portugal

• Puerto Rico

• Qatar

• Republic of Ireland

• Reunion

• Romania

• Russia

Availability
• Senegal

• Serbia

• Singapore

• Saudi Arabia

• Slovakia

• Slovenia

• South Africa

• South Korea

• Spain

• Sri Lanka

• Sweden

• Switzerland

• Taiwan

• Tanzania

• Thailand

• Tunisia

• Turkey

• Turks and Caicos
Islands

• Uganda

• Ukraine

• United Arab
Emirates

• United Kingdom

• United States

• U.S. Virgin Islands

• Uruguay

• Venezuela

• Vietnam

• Yemen

• Zimbabwe

How to Sign Up

2. In the top right, click your account icon > YouTube Studio

3. Under "Monetization," click Enable

4. Follow the on-screen steps to accept the YouTube
Partner Program Terms

Checking Your Status in
the YouTube Partner
Program

YouTube Studio
1. Log in to your Google account

2. In the top right-hand corner, select your account >
YouTube Studio

3. In the menu on the le
ft
, click Analytics > Watch time

4. To download the report, click Export report in the top
right

Direct Access:
 
h
tt
ps://www.youtube.com/analytics?o=U#r=views

Losing Membership
• You need 1,000 subscribers

• You need 4,000 watch hours

• Channels that previously reached the new eligibility
thresholds for the YouTube Partner Program will not lose
monetization just because they drop below 4,000 watch
hours in the previous 12 months or 1,000 subscribers

Losing Membership
• YouTube does however reserve the right, at its discretion,
to remove monetization from channels:

• Drop below the new eligibility thresholds

• If a channel is inactive and not uploading or posting
Community posts for six months or more

• Channels will lose monetization if they violate any of the
YouTube Partner Program policies, regardless of their
watch hours and subscriber count

Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
Photofocus.com
instagram.com/thinktap/

https://www.thinktaplearn.com/bundles/vsc22

Managing a YouTube channel

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