What is hypersyndication?
Using RSS Feeds
Creating a publishing plan
Preparing files
The importance of branding
Connecting multiple accounts
An introduction to scheduling social media
2. ● Please allow up to two hours for session replays to be available
● Once uploaded session recordings will be available
until 11:59 pm Monday, March 14th
● VIP Pass access to recordings for 180 days starting on March 22nd
● VIP+ Pass access to recordings for 365 days starting on March 22nd
Session Recordings
3. Upgrade to VIP
● Streaming access to all VSC 2022 session recordings for 180
days post-event
● Exclusive VIP raffle opportunities
● Choice of 1 Product:
○ Beauty Box (value $199)
○ ON1 Effects 2022 (value $69)
○ Mylio Premium 1-year subscription (value $99)
○ AfterShoot 1-year subscription (value $120)
○ Boris FX Suite (includes Sapphire, Continuum, Mocha Pro,
Silhouette and Optics) 3-month subscription (value $500)
VIP PASS - $129
4. Upgrade to VIP+
● Streaming access to all VSC 2022 + 2021 session recordings for
365 days post-event
● Exclusive VIP raffle opportunities
● Includes access to ALL 5 items listed below:
○ Beauty Box (value $199)
○ ON1 Effects 2022 (value $69)
○ Mylio Premium 1-year subscription (value $99)
○ AfterShoot 1-year subscription (value $120)
○ Boris FX Suite (includes Sapphire, Continuum, Mocha Pro,
Silhouette and Optics) 3-month subscription (value $500)
VIP+ PASS - $249
5. Hypersyndication:
How To Connect Your
Social Media Accounts
Into A Network
Richard Harrington, PMP
6. Agenda
• What is hypersyndication?
• Using RSS Feeds
• Creating a publishing plan
• Preparing
fi
les
• The importance of branding
• Connecting multiple accounts
• An introduction to scheduling social media
7. Richard
Harrington
I'm a visual storyteller exploring
the fusion of photography and video.
I empower creatives with AI.
I'm also a husband & father.
8. Vital Statistics
• Author 40+ Books
• Author 200+ Video Courses
• Publisher of Photofocus & ThinkTAP Learn
• Conference Speaker
• Consultant
• Photographer
• Director
9. Past Projects
• America Online
• American Diabetes
Association
• American Israel Public
A
ff
airs Commi
tt
ee
• American Red Cross
• Apple
• Children's National
Health System
• Department of Veterans
Administration
• Drobo
• Federal
Communications
Commission
• Google
• lynda.com
• Microso
ft
• Skylum
• Smithsonian Institute
• Under Armour
• US Air Force
10. Advisory and Consultant Projects
• Television Networks
• ABC News
• CNN
• Discovery Channel
• Major League Baseball
Network
• NASCAR
• Turner Networks
• Technology
• Adobe
• Apple
• Athentech
• Loio
• Mylio
• Pearson Education
• Skylum So
ft
ware
25. Total Perceived Time Spent with Media
in the Past 24 Hours
0
60
120
180
240
300
360
420
480
540
600
660
720
780
840
2001 2016 2019 2021
7:22 8:47 12:23 13:12
BUSINESS INSIDER
31. Why Do You Need to Hypersyndicate?
• Traditional publishing was designed to pull people into your publication or website
• Now, it’s important to be found in many places
• In order to succeed, your content needs to be seen by as many eyeballs as possible
• Consider going to where the audience already gathers
• You can’t beat the stickiness of social media
36. RSS
• RSS – Real Simple Syndication
• A document wri
tt
en in XML
• Usually called a “feed”
• Is used to publish frequently updated content
• Works for blog entries, news headlines, and podcasts
• Feeds can be subscribed to using an aggregator or just
viewed
37. XML
• XML – Extensible Markup Language
• The programming language that creates RSS feeds
through use of enclosure tags
• ID3 tags are also present in RSS, thus wrapping the
media with metadata
53. Enable Email Subscriptions
• #1 mistake made by bloggers:
No email subscription box
• Most email hosts provide this option
• People don’t use RSS Feed readers
• Allow for email subscriptions for each post
• Can be additional source of revenue
54. Top RSS Readers
• Feedly – h
tt
ps://feedly.com/
• NewsBlur – h
tt
ps://newsblur.com
• Inoreader – h
tt
ps://inoreader.com
• The Old Reader – h
tt
ps://theoldreader.com
• Feeder – h
tt
ps://feeder.co
• Alltop – h
tt
ps://alltop.com
• Flipboard – h
tt
p://
fl
ipboard.com
56. Compression Tools
• Apple Final Cut Pro
• Apple Compressor
• Adobe Premiere Pro
• Adobe Media Encoder
• MPEG Streamclip
• Handbrake
• Movavi Video Converter
57. Variable Bit Rate (VBR)
Compression
• One of the most e
ff
ective ways to create smaller
fi
les
• Computer analyzes the
fi
le before compressing the data
• Encoding this way is far slower
• If you can, choose this method for superior results
63. Make Your Message Stick
• Clearly identify the publisher/creator
• Build trust
• Limit the number of points made
• Three or less is a good target
• One primary message is the ideal
• Think about what you want the audience to remember
• Always have a call to action
90. ● Please allow up to two hours for session replays to be available
● Once uploaded session recordings will be available
until 11:59 pm Monday, March 14th
● VIP Pass access to recordings for 180 days starting on March 22nd
● VIP+ Pass access to recordings for 365 days starting on March 22nd
Session Recordings
91. Upgrade to VIP
● Streaming access to all VSC 2022 session recordings for 180
days post-event
● Exclusive VIP raffle opportunities
● Choice of 1 Product:
○ Beauty Box (value $199)
○ ON1 Effects 2022 (value $69)
○ Mylio Premium 1-year subscription (value $99)
○ AfterShoot 1-year subscription (value $120)
○ Boris FX Suite (includes Sapphire, Continuum, Mocha Pro,
Silhouette and Optics) 3-month subscription (value $500)
VIP PASS - $129
92. Upgrade to VIP+
● Streaming access to all VSC 2022 + 2021 session recordings for
365 days post-event
● Exclusive VIP raffle opportunities
● Includes access to ALL 5 items listed below:
○ Beauty Box (value $199)
○ ON1 Effects 2022 (value $69)
○ Mylio Premium 1-year subscription (value $99)
○ AfterShoot 1-year subscription (value $120)
○ Boris FX Suite (includes Sapphire, Continuum, Mocha Pro,
Silhouette and Optics) 3-month subscription (value $500)
VIP+ PASS - $249