District Marketing & Social Media
•
0 gostou•80 visualizações
The district communication function includes publicizing Scouting and its activities within the district, as well as maintaining good communications between and among the District Committee, the Commissioner corps, and unit leaders. This course will survey these responsibilities, share resources, and discuss some best practices, especially regarding Facebook and social media outreach. Intended for Webmasters, Marketing Chairs, and their committee members, as well as other interested district committee members.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Semelhante a District Marketing & Social Media
Semelhante a District Marketing & Social Media (20)
Mais de Richard Harrington
Mais de Richard Harrington (20)
Último
Último (20)
District Marketing & Social Media
- 2. BSA National Marketing Objectives ๏ Change the conversation about Scouting ๏ Position Scouting as “cool” amongst youth ๏ Establish the brand as recognized & valued ๏ BSA is a trusted advocate for youth
- 3. How Does the Council Support Districts? ๏ Creating templates for common news stories ๏ awards, events, etc. ๏ Signal Boost for major stories ๏ Provide sharable content for social media ๏ Coordinate efforts, message, resources
- 4. Richard Harrington I'm a visual storyteller exploring the fusion of photography and video. I'm all a husband & father
- 5. Vital Statistics ๏ Author 40+ books ๏ Author 200+ video courses ๏ Publisher of 2 websites ๏ Business owner ๏ Inventor ๏ Photographer ๏ Director
- 6. Scouting Background ๏ Eagle Scout ๏ Vigil Honor Member Order of the Arrow ๏ Wood Badge ๏ Council VP Marketing & Communications ๏ Assistant Scoutmaster | Scouts BSA Troop 1533 ๏ Advisor | Venture Crew 2188 ๏ Father to an Eagle Scout (Michael) and a Star Scout (Colleen)
- 7. Richard Harrington P 703.608.4852 www.NCACBSA.org Vice President of Marketing & Communications rich@rhedpixel.com www.BeAScout.org
- 12. 16% 84%
- 13. District Marketing & Communications
- 14. District Marketing & Communications ๏ Publicizing Scouting within the district ๏ Maintaining good communications between & among the: ๏ District Committee ๏ Commissioner Corps ๏ Unit Leaders
- 15. District & Unit Public Relations ๏ Empower your units ๏ Build relationships with local media ๏ Coordinate with neighboring districts ๏ Funnel stories to Council ๏ Plan ahead
- 16. How Does the Council Support Districts? ๏ Creating templates for common news stories ๏ awards, events, etc. ๏ Signal Boost for major stories ๏ Provide sharable content for social media ๏ Coordinate efforts, message, resources
- 18. The Goals of the Web 2020 Initiative ๏ Improved information to members ๏ Families ๏ Volunteers ๏ Increases in recruitment ๏ Recruit more members ๏ Retain members with rich support and active program ๏ Additional fundraising/donations ๏ Increase fundraising ๏ Attract new donors
- 19. 2020 Web Communications OPTIMIZATION PLAN ๏ A major overhaul aimed at improving how we communicate about Scouting in NCAC ๏ The key is to use the right platform for the job ๏ Right now we are drowning in clutter and outdated information ๏ Essential intellectual property is also scattered a cross numerous personal accounts and devices (and effectively lost)
- 20. Desired outcomes ๏ Make it easier for our members to find the right information ๏ Improve our visibility in order to attract new members ๏ Improve efficiency amongst working groups of volunteers and staff ๏ Increase commerce opportunities to generate revenue
- 21. The Pieces of our Network
- 22. Our network Technology + Volunteers + Staff + Leadership POSSITIVE OUTCOMES
- 23. Technology ๏ NCAC Website | Wordpress & Blackpug ๏ WeOwnAdventure.com | Wordpress ๏ Project Management | Basecamp ๏ Facebook | Social Media ๏ Instagram | Social Media ๏ iContact | Email Platform
- 25. Social Media Usage 2013—2019 0 14 28 42 56 70 Facebook LinkedIn Instagram Twitter Pinterest Snapchat WhatsApp 18 3131 19 39 22 61 3131 21 36 22 62 2930 23 34 22 67 23 25 21 29 20 64 18 21 18 24 18 62 1313 16 19 22 58 3 10 15 12 17 58 2013 2014 2015 2016 2017 2018 2019The Infinite Dial 2019
- 26. Social Media Used Most Often Facebook 52% Instagram 16% Snapchat 13% Pinterest 5% Twitter 5% Others 9% The Infinite Dial 2019
- 27. Social Media Used Most Often (Ages 12–24) Facebook 29% Instagram 26% Snapchat 28% Pinterest 1% Twitter 6% Others 10% The Infinite Dial 2019
- 28. Scout Me In
- 29. Title Text Scout Me In Campaign
- 30. Title Text Scout Me In Campaign
- 31. Title Text Scout Me In Campaign
- 35. Facebook | Social Media
- 36. Facebook usage 0% 20% 40% 60% 80% Ages 12-34 Ages 35-54 Ages 55+ 2017 2018 2019 2017 2018 2019 2017 2018 2019 53% 69% 62% 49% 69%67% 49% 72% 79% The Infinite Dial 2019 – Edison Research
- 37. Social media awareness Facebook Twitter Instagram Snapchat Pinterest LinkedIn WhatsApp 0% 25% 50% 75% 100% 54% 64% 72% 87% 93% 92% 96% The Infinite Dial 2019 – Edison Research
- 38. Best practices ๏ Consolidated all council and district pages ๏ Able to better reach via boosted posts and micro- targeting due to network ๏ Efficiency proven for Join Scouting Nights ๏ Expand use of Donate Now button ๏ Developed local training for units
- 42. Want to learn how to use This workshop will help Facebook for Scouting Units
- 43. Instagram | Social Media
- 44. Social Media used most often (ages 12–24) Facebook 29% Instagram 26% Snapchat 28% Pinterest 1% Twitter 6% Others 10%
- 45. Instagram ๏ Most popular platform for youth members ๏ Compliant with BSA policies ๏ We need to expand our outreach and consider adding youth members as contributors ๏ Can connect to our Facebook advertising outreach
- 47. Social Media Procedure • Review policy • http://bit.ly/ncac-social • Implement
- 49. University of Scouting USE CASE EXAMPLE
- 50. Website Blog • Evergreen event descrip/on page • Calendar • Event signup page • Changes rarely • Personal experience stories • Featured training stories • Photos from the event • Changes daily Basecamp • Planning documents from commi<ee • Team communica/on leading up to event • Archives for future years
- 51. Basecamp | Project management
- 52. What is Basecamp? ๏ Open collaboration software ๏ A way to communicate with the committee ๏ A way to share resources ๏ A record of what we’ve done for our replacements
- 53. Basecamp ๏ The Business side of scouting ๏ To be used by ๏ Committees ๏ Districts ๏ Staff/Volunteer collaboration
- 54. What is Basecamp? ๏ Project planning ๏ Creates an archive ๏ New team members get a full history ๏ Can create public links that hide the discussion
- 55. Basecamp ๏ Offers ๏ Collaborative documents ๏ Messaging ๏ To-Do Lists ๏ Calendar ๏ File sharing
- 57. What gets posted here? ๏ Messages ๏ Documents ๏ Always the most current version ๏ Can link to/import existing files ๏ To-Dos ๏ Check-Ins ๏ Planning Calendars
- 58. Learn Basecamp Live Classes basecamp.com/learn basecamp.com/classes Guides 3.basecamp-help.com
- 59. NCACBSA.org
- 60. Challenge ๏ Right now, the site is outdated and cluttered ๏ Too many people have access to publishing ๏ Irrelevant content dominates search results ๏ Current staffing means that new pages are slower to publish and that old content is not cleaned up ๏ Too many volunteers with editorial access means that outdated content isn’t removed
- 61. Issues to solve ๏ Remove clutter and dead pages ๏ Pages should be evergreen ๏ Provide links to calendar for event sign up ๏ Improve opportunities to raise money via donations and online purchases ๏ Add consistency across business units
- 62. New focus for NCACBSA.org ๏ Three key purposes ๏ Join ๏ Donate ๏ Volunteer
- 68. We Own Adventure ๏ The council's public facing blog ๏ Focus on personalized stories and firsthand accounts ๏ Heavy emphasis on photos and social media friendly content ๏ Capture testimonials and first-hand experiences ๏ Put a face on scouting
- 69. Strategic outcomes ๏ Post resources that focus on ๏ outdoors ๏ adventure ๏ community service ๏ Increase user contributions ๏ Increase search traffic
- 72. Black Pug
- 73. Black Pug ๏ Calendar of record ๏ Event registration ๏ Fee collection for events ๏ Embed focused calendars on webpages ๏ DO NOT use other calendar services
- 75. Social Media Usage 2013—2019 0 14 28 42 56 70 Facebook LinkedIn Instagram Twitter Pinterest Snapchat WhatsApp 18 3131 19 39 22 61 3131 21 36 22 62 2930 23 34 22 67 23 25 21 29 20 64 18 21 18 24 18 62 1313 16 19 22 58 3 10 15 12 17 58 2013 2014 2015 2016 2017 2018 2019The Infinite Dial 2019
- 76. Social Media Used Most Often Facebook 52% Instagram 16% Snapchat 13% Pinterest 5% Twitter 5% Others 9% The Infinite Dial 2017
- 77. Social Media Used Most Often (Ages 12–24) Facebook 29% Instagram 26% Snapchat 28% Pinterest 1% Twitter 6% Others 10% The Infinite Dial 2017
- 79. Social Media Procedure • Review policy • http://bit.ly/ncac-social • Implement
- 82. BSA Content Sources ๏ Scouting Wire https://scoutingwire.org ๏ Scouting Newsroom https://www.scoutingnewsroom.org ๏ Chief’s Blog https://scoutingwire.org/chiefs-corner/ ๏ Scouting Magazine https://scoutingmagazine.org
- 83. BSA Content Sources ๏ BSA Home https://www.scouting.org ๏ Cub Hub https://cubscouts.org ๏ Venturing https://www.scouting.org/programs/venturing/ ๏ Scout Stuff https://www.scoutshop.org
- 84. BSA Content Sources ๏ Facebook https://www.facebook.com/theboyscoutsofamerica/ ๏ Boys’ Life https://boyslife.org ๏ BSA on YouTube https://www.youtube.com/user/BSA100years ๏ BSA Communications https://www.youtube.com/user/BSAIntComm
- 96. bit.ly/scoutpics
- 102. Room One ๏ How to Use Black Pug to Manage Scouting Events ๏ How to Use Black Pug to Manage Scouting Events ๏ Black Pug Advanced: Advanced Options for Scouting Events ๏ Managing Your Committee/District with Basecamp ๏ Managing Your Committee/District with Basecamp ๏ District Marketing & Social Media
- 103. Room Two ๏ Facebook for Scouting Units ๏ Photography for Scouters ๏ Telling Your Scouting Story Online and in Social Media ๏ Video for Scouters ๏ Facebook for Scouting Units ๏ Telling Your Scouting Story Online and in Social Media
- 105. Richard Harrington P 703.608.4852 www.NCACBSA.org Vice President of Marketing & Communications rich@rhedpixel.com www.BeAScout.org
- 106. Marketing & Communications Overview