In this class we’ll explore practical techniques to improve your
website. From design to technology, this class will take a look at techniques that work.Rich Harrington published his first website in 1996, and with nearly 20 years publishing experience he’s got a lot of life lessons to share. We’ll look at essential tools that increase time on site as well as explore helper services for automation. You’ll also discover essential strategies to enhance your posts with graphics and video.
4. Session Description
๏ In this class we’ll explore practical techniques to improve your
website.
๏ From design to technology, this class will take a look at techniques
that work.
๏ Rich Harrington published his first website in 1996, and with nearly
20 years publishing experience he’s got a lot of life lessons to share.
๏ We’ll look at essential tools that increase time on site as well as
explore helper services for automation.
๏ You’ll also discover essential strategies to enhance your posts with
graphics and video.
5. Richard
Harrington
I'm a visual storyteller exploring
the fusion of photography and video.
I'm all a husband & father
6. Vital Statistics
Author 40+ Books
Author 100+ Video Courses
Publisher of 2 Websites
Adjunct Professor
Conference Speaker
Business Owner
Photographer
8. – I N D I R A G A N D H I
“There are two kinds of people, those who do the work
and those who take the credit. Try to be in the first group;
there is less competition there.”
9. A Brain Integrated
How I try to serve both halves and put
them to work for creative problem solving
10. The Logical Side
๏ Project Management Professional
๏ Business Owner – RHED Pixel & Media Factory
๏ Technical Consultant
๏ Instructor And Lecturer
๏ Book Publisher
๏ Website Publisher
12. Past Projects
๏ Adobe
๏ America Online
๏ American Diabetes
Association
๏ American Israel Public
Affairs Committee
๏ American Red Cross
๏ Apple
๏ Children's National
Medical Center
๏ CNN
๏ Department of Veterans
Administration
๏ Drobo
๏ Federal Communications
Commission
๏ Google
๏ lynda.com
๏ Major League Baseball
๏ Microsoft
๏ Smithsonian Institute
๏ Under Armour
๏ US Air Force
13. The Creative Side
๏ Director And Executive Producer
๏ Photographer
๏ Film & Video Editor
๏ Motion Graphics Designer
๏ Journalist
๏ Podcaster
28. Consultant
๏ Work with a variety of high-tech clients
๏ Consultant to television networks for broadcast
workflow
๏ Combine technical expertise with project
management knowledge
๏ Manage migration and audience growth
29.
30. Advisory and Consultant Projects
๏ Television Networks
๏ ABC News
๏ CNN
๏ Discovery Channel
๏ Major League Baseball Network
๏ NASCAR
๏ Turner Networks
๏ Technology
๏ Adobe Creative Cloud
Advisory Board
๏ Apple
๏ Athentech
๏ Pearson Education
33. Publisher
๏ Publisher of photofocus.com
๏ Publisher personal blog RichardHarrington.com
๏ Publisher of eBooks ThinkTapLearn
๏ Manager of Moving to Premiere Pro Facebook Group
63. Community on YouTube
๏ Comments: provides a single place to review and
manage comments across your channel and its videos
๏ Messages: send and receive private messages
๏ Subscribers: lists all subscribers to your channel
๏ Fans/Insights: shows your most engaged subscribers
and allows for interaction
๏ Credits: lists all videos you have been credited in
(10K+ subscribers)
64. Community on YouTube
๏ Automatically filter new comments and messages -
approved users, banned users or blacklisted users
๏ Set up highlights
๏ Set default settings for comments
๏ Recommend reviewing comments before publishing
68. Photos and Videos are Key
๏ 54% of adult internet users post original photos or
videos online that they themselves have created. We
call them creators and their number has grown from
46% of internet users last year.
๏ 47% of adult internet users take photos or videos
that they have found online and repost them on
sites designed for sharing images with many people.
We call them curators and their number has grown
from 41% of internet users last year.
http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/
69. Why Use Images?
๏ Visual Interest. Appealing images attract readers' attention to the copy, and
encourage them to stick around to read the post.
๏ Layout. Images can be used to break up long blocks of text and create hierarchy
to the content.
๏ Information. Visuals can add a lot of information to a story
๏ SEO. Use alt tags and a file names so that images can be optimized for search
engines.
๏ Search. Google image search offers another way for people to find your content.
70. Images for Your Posts
๏ People are far more likely to read a post with an
image than without one
๏ Include at least one image and alt-tag it
๏ Don’t borrow images or content from other blogs or
online content
๏ Use images in public domain (Government,
Wikipedia Commons, Flickr) or your own images
๏ Use stock sites like iStockphoto
71. Royalty Free Images
๏ Pay a one-time fee to use the image multiple times
for multiple purposes
๏ No time limits on when the image can be used
๏ No exclusive rights of a Royalty-free image
๏ Less administrative tracking issues
77. Analyze the Market
๏ Who is your competition?
๏ What makes your site different?
๏ What can you do better?
๏ Who do you want to attract?
๏ What weaknesses does your competition show?
๏ How can you take advantage of these?
78. Know Your Audience
๏ Make-Up of Audience?
๏ Gender Balance
๏ Connection Speeds?
๏ Career Status
๏ Desires?
106. Add More Audio &
Video Content
People want passive media
STRATEGY SIX
107.
108. % Who Have Listened to Online
Radio in Last Month
0%
12%
24%
36%
48%
60%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
0.53
47%
45%
39%
34%
27%27%
21%20%21%
15%16%17%
The Infinite Dial — Edison Research
109. Online Radio Listening in a
Car Via Cell Phone
0%
8%
16%
24%
32%
40%
2010 2011 2012 2013 2014 2015
35%
26%
21%
17%
11%
6%
The Infinite Dial — Edison Research
110. % By Age Group Who Have Listened
to Online Radio in Last Month
0%
16%
32%
48%
64%
80%
12-24 25-54 55+
25%
61%
77%
The Infinite Dial — Edison Research
116. Own TV Connected to Web
37%
63%
Yes No
Net-connected TV http://tdgresearch.com/tdg-net-connected-tv-penetration-tops-60-of-internet-households-up-19-yoy/
117. Eliminate Smartphone or TV
2%
40%
58%
Eliminate TV Eliminate Smartphone Don’t Know
The Infinite Dial — Edison Research
118. Technology Hard to Give Up
0%
10%
20%
30%
40%
50%
60%
Internet Cell Phone Television Email Phone Social Media
10%
17%
34%35%
44%46%
http://www.pewinternet.org/2014/02/27/the-webhttp://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
132. Channel Creation
■ To create a new channel:
■ Click Profile Icon
■ Click All My Channels
■ Click Create a new channel
■ Enter a name
■ Select a category
■ Select an audience
133. Channel Creation
■ You may have up to 50 channels
linked to one Google account, and
each channel can be managed by
multiple people.
■ To add additional managers click
“Managers” and enter their email
addresses or Google+ Profile names.
147. Select Your Video’s Privacy Setting
■ Public
■ Anyone can view it.
■ Can be embedded.
■ Can block embedding.
■ Anyone can search for and view.
148. Select Your Video’s Privacy Setting
■ Private
■ A private video can only be seen by
you and the users you select.
■ The video won’t appear on your
channel or search results.
149. Select Your Video’s Privacy Setting
■ Unlisted
■ Making a video unlisted means that
only people who have the link to
the video can view it.
■ Share the link with the people who
you’d like to have access to to the
video.
■ People you share the video with do
not need to have a Google
account.
150. Select Your Video’s Privacy Setting
■ Unlisted
■ Unlisted videos do not appear on
your channel page or in search
results.
■ Unlisted videos can be added to
other people’s playlists.
■ Think of it as an unlisted phone
number.
151. Select Your Video’s Privacy Setting
■ Both Private and Unlisted are useful
for team review for example before
making a video public.
■ Anything on the Internet is never truly
private.
■ Consider more secure transmission
methods if an issue.
153. Basic Information
■ While the file is uploading, fill out the
Basic Info section.
■ Title: Optimize for SEO.
100 character limit.
■ Description: Include a detailed
description of the video. Include your
website.
154. Basic Information
■ Tags: Optimize for SEO, use
suggested tags for brand names and
other topics.
■ Thumbnails: Choose from 3
randomly selected thumbnails.
Verified accounts can upload custom
thumbnails.
155. SEO Tips
■ Use important keywords up front.
■ Consider adding a trigger keywords
(do a Google search for words that
get lots of hits or refine).
■ Description is critical. Up to 5000
characters. Repeat keywords and
accurately describe content,
participants and involved parties.
156. SEO Tips
■ Tags can use a higher character
count (120 characters). Make sure
they are relevant. Put in order of
importance.
■ Do a YouTube search for tags and
keywords and check results.
159. % Who Have Listened to a
Podcast in the Last Month
0%
5%
10%
15%
20%
2008 2009 2010 2011 2012 2013 2014 2015
17%
15%
12%
14%
12%12%
11%
9%
The Infinite Dial — Edison Research
162. Links in Your Blog
๏ Don’t over-link in your posts
๏ When you do link, link to authoritative sites
๏ Use keywords to link instead of “click here”
๏ Link all images with alt-text
174. How to Write for Blogs
๏ People scan blogs; don’t read word-for-word
๏ Put the important info first
๏ Use headlines and subheads
๏ Use bullets and boldface (no underline)
๏ Boldface important terms “keywords”
๏ Use links & images
175. Be Literal! Important Headline Tips
๏ Use keywords: think in terms of search engine
results
๏ No cutesy or clever headlines – say what the post is
about, succinctly
๏ Don’t use quotation marks or punctuation
179. Categories for Your Blog
๏ Categories help readers navigate your blog
๏ Think of categories as a table of contents (not as an
index)
๏ Categorize each post; a post can have more than one
๏ Pick your core topics for categories
๏ If you have too many categories, may be a sign that
you need more than one blog
๏ Include a calendar/monthly archive
180. Use a RSS Feed
Make it easier to subscribe to your content
STRATEGY NINE
181. RSS
๏ RSS – real simple syndication
๏ A document written in XML
๏ Usually called a “feed”
๏ Is used to publish frequently updated content
๏ Works for blog entries, news headlines and podcasts
๏ Feeds can be subscribed to using an aggregator or
just viewed
182. XML
๏ XML – Extensible Markup Language
๏ The programming language that creates RSS feeds
through use of enclosure tags
๏ ID3 tags are also present in RSS, thus wrapping the
media with metadata
198. Feed Validator
■ Use Feed Validator to test RSS Feeds
■ www.feedvalidator.org/
■ Identifies errors and recommends
solution
199. Feed Burner
■ Ideal for streamlining and republishing
content
■ www.feedburner.com
■ Provides detailed user and item usage
statistics
200. Enable Email Subscriptions
๏ #1 mistake made by bloggers:
no email subscription box
๏ Get one free from Feedburner
๏ People don’t use RSS Feed readers
๏ Allow for email subscriptions for each post
๏ Can be additional source of revenue
202. Mobile strategy
๏ Mobile-friendly theme
๏ Summary pages to minimize scrolling
๏ Optimize images for mobile
๏ Use formatting to ensure text scales properly