Video SEO by Salefest - Presentation

1. Videoseo
Maximum connectivity. Minimum Cost.
Videoseo Key points Finding customers Testimonials

2. Trends
Video: Save with the king!
Business trends
around the world
indicate that more
videos equates to
greater visibility.
Videoseo Key points Finding customers Testimonials

3. Trends
Visitors prefer dynamic
content...such as video.
Australians consume over 950 million videos every month.
Videoseo Key points Finding customers Testimonials

4. Trends
Visitors prefer dynamic
content...such as video.
YouTube accounts for more than 99% of all online viewed.
80% of Australia’s internet population watch videos videos.
buyers skip sponsored links in favour of organic search.
Videoseo Key points Finding customers Testimonials

5. Trends
Visitors prefer dynamic
content...such as video.
80% of buyers skip sponsored links inwatch online videos.
Australia’s internet population favour of organic search.
Videoseo Key points Finding customers Testimonials

6. Trends
US studies indicate video
search is on a rapid rise.
Product page features on retail websites, Q4 2009 & Q4 2010
Note: *based on a subset of the EG100 sites mystery shopped. Source: the e-tailing group, ‘13th Annual Mystery Shopping Study’, Feb 8, 2011.
Videoseo Key points Finding customers Testimonials

7. Trends
Over 300 video sharing
channels available.
Popular channels include:
YouTube Google Video
VodPod Yahoo! Video
Vimeo Facebook
MetaCafe Blog sites
Videoseo Key points Finding customers Testimonials

8. Find more customers
Take advantage of the
benefits of SEO.
SEO and VSEO (video search engine optimisation) is just as
important in the delivery of video as standout creative.
The techniques for VSEO can be time consuming and
constantly subject to new developments.
Let Salefest take the worry out of your VSEO functionality.
Videoseo Key points Finding customers Testimonials

9. Find more customers
Videos share well.
Platforms that allow sharing of retail videos will move clips
beyond the retailer’s site and increase opportunities for
customer propagation.
Videoseo Key points Finding customers Testimonials

10. Find more customers
Increase site connectivity.
Each video links directly to
preferred website destinations.
Important: Link connectivity
increases site credibility with search
engine technology.
Videoseo Key points Finding customers Testimonials

11. Find more customers
Glam your YouTube site.
Its a good idea to customise
your YouTube website.
Salefest will select a channel
style to suit your brand.
Videoseo Key points Finding customers Testimonials

12. Industry quote
Videos have great reach.
As advertisers look for ways to engage with
consumers in an increasingly fragmented digital
environment, online video offers the ability to reach
large audiences in an engaging environment where
ads tend to perform well.
Amy Weinberger, comScore VP Australia & New Zealand
Videoseo Key points Finding customers Testimonials

13. Video info
Take your latest marketing
straight to video today.
Integration of brand and message is imperative to keep ahead
of your competitors.
Show off your integrated and co-ordinated marketing
strategies to today’s video savvy car buying public.
Videoseo Key points Finding customers Testimonials

14. Video info
Speedy, efficient and
consistent marketing.
Salefest have developed a method for quickly building custom
branded videos incorporating timely creative, offers and cta’s.
Professional voice overs and scripting give your videos the
edge over amateur productions.
Videoseo Key points Finding customers Testimonials

15. Video Investment
From only $385*per video.
Talk to your Salefest account manager today - you could
be promoting your business with online video as early as
tomorrow.
Price excludes GST. Video shoots attract additional costs.
Videoseo Key points Finding customers Testimonials

16. Call Salefest on 1300 880 057 for more information
Summary
Video has been shown to increase traffic and online sales
enquiries by engaging your customers with product videos.
Grasp the opportunity to grow new business and consolidate
existing customers.
Videoseo Key points Finding customers Testimonials

17. Videoseo Key points Finding customers Testimonials

18. Videoseo
Videoseo Key points Finding customers Testimonials