While many organizations understand the benefits that enterprise social technology can provide, often not as clear how or why some organizations are more successful than others. Join Richard Harbridge in this fast-paced session as he shares some of the best real world stories, tips, and tricks that you can use to improve adoption, engagement, realize and maximize the value of your social collaboration and networking platforms and solutions.
9. @RHARBRIDGE
THE POWER OF A
VERIFIED
COMMUNITY…
Verified communities have scorecards that they are mapped and graded on.
Not just to differentiate.
To improve clarity of
purpose, leader
engagement, community
management, diversity of
participation and business
value realization.
10. @RHARBRIDGE
LEGITIMATE REASONS
FOR CONCERNS…
There are some legitimate concerns around social, but they can be mitigated.
Concern Mitigating Solution
Corporate Embarrassment
The most common reason for corporate embarrassment is lack of training on management and executive teams
(or their supporting staff). It’s important for the leader who creates a blog for example to also impose ‘approval’
on blog comments. These simple measures must not only be put into effect but they also must be understood
and the users must understand how to use these features effectively.
Loss Of Intellectual Property & Trade Secrets
This is often dealt with by appending or amending existing intellectual property policies within employee manuals
or employee agreements. The Intranet or any social technology should not be exempt from acceptable
technology use practices and ethical/respectful employee behavior.
Another Potential Distraction
It is important for management to support the platform but also to clearly explain why/when it should be used.
Setting the expectation that this is a work technology (like email, or their web browser) is often the only effort
necessary. To help make employee use more effective it can be extremely useful to provide training, guidance, and
examples for how to use the technology in a work setting. Often using stories to illustrate this can go a long way
(especially if they are based on the corporate culture, a real use of the tool, and particular to the business).
Another Entry Point for Viruses/Other Attacks
This is immediately mitigated by deploying or implementing an enterprise ready social technology. Many have
constraints imposed to stop people from adding script as an example to status updates, discussion boards, tags,
or embedded within other social content.
Employee Harassment
This is often dealt with by appending or amending existing sexual harassment policies within employee manuals
or employee agreements. The Intranet or any social technology should not be exempt from acceptable
technology use practices and ethical/respectful employee behavior.
12. #SPTechCon @RHarbridge
Eight Considerations When Implementing SharePoint Social Capabilities
YOU CAN STILL HAVE
PROCESS…
Especially when using “The Office Of” or “Official” accounts.
These accounts can also be great to keep momentum if roles change.
13. #SPTechCon @RHarbridge
Support
Acquisitions
Provide
Positive
Work Culture
Highlight
Exceptional
People
Have Highly
Effective
Decision
Making
Supporting
Community
Customer
Transparent
Support
Leadership
Personally
Engaging w/
Customers
Internal Social
Collaboration
User Profiles
Internal Social
Networking
Communities Of
Interest
Communities Of
Practice
External Social
Authoring
Social CRM
Direct Relationship Indirect Relationship
MAP TO BUSINESS
OBJECTIVES…
Read more about this approach in this 70+ page Office 365 Metrics & ROI
whitepaper at http://Office365Metrics.com
Your Companies Key Differentiators
What makes your company different? What makes your company stand out? Let’s say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization.
Community Caring
Community Engagement, Involvement & Support
State Of The Art Technology
Technology, Systems & Products Of Large Enterprise Organizations
Incredible Support Staff
Personal Service
High Touch Attention
Strong Customer Relationships
Personal & Professional Sales Staff
It is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business.
Example Company Objectives
Grow Organizational Footprint
Acquisitions
Provide Excellent Customer Service
Promote a Positive Work Culture
Highlight Exceptional People
Have Highly Effective Decision Making
Provide Community Support
Provide Customer-Transparent Support Functions
Have Leadership Greeting Customers By Name
These objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the ‘solutions’ or social solutions that might directly, or indirectly help achieve those objectives.
A social business is one that recognises that its greatest value is how its people are connected to each other and how in turn they are connected to the people they serve inside and outside the business. It’s one that truly recognises the value of simply bringing people together and giving them an outcome you want them to achieve. Social tools such as Yammer replicate the experience we have in our personal lives with social media and spreads it throughout work.
For example, a hamburger chain in the US recently introduced social sharing within the company, empowering local store managers to create and share ideas on how to get customers to spend more at the bar to reverse flagging profits. Soon stores began to put experiments into place. Turnover noticeably improved. Even better, the stores that experimented also reported lower staff turnover. You ask your employees to help you solve a problem, you get them aligned – and it turns out they’re a lot more effective and engaged.
Your Companies Key Differentiators
What makes your company different? What makes your company stand out? Let’s say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization.
Community Caring
Community Engagement, Involvement & Support
State Of The Art Technology
Technology, Systems & Products Of Large Enterprise Organizations
Incredible Support Staff
Personal Service
High Touch Attention
Strong Customer Relationships
Personal & Professional Sales Staff
It is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business.
Example Company Objectives
Grow Organizational Footprint
Acquisitions
Provide Excellent Customer Service
Promote a Positive Work Culture
Highlight Exceptional People
Have Highly Effective Decision Making
Provide Community Support
Provide Customer-Transparent Support Functions
Have Leadership Greeting Customers By Name
These objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the ‘solutions’ or social solutions that might directly, or indirectly help achieve those objectives.
Verified Group Program! – Ernst & Young does this… They map to Verified Group Scorecard…
Clarity of Purpose – How is it measured? (Open or Private, Description, Image, Info Tab Completion, Quality of Info?)
Leader Engagement (Identified Leaders – link or on info tab, % of leaders who have posted or replied in the quarter, average weekly activity (involvement from leaders))
Community Manager Engagmenet (Managers listed on info tab, trained, average weekly involve, # unanswered requests)
Diversity of Participation (# unique posters within group, group size, percent of members participating, % posts with replies)
Business Value - #Help requests ‘tagged’, #yammerwin, - using tags to match this?
Your Companies Key Differentiators
What makes your company different? What makes your company stand out? Let’s say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization.
Community Caring
Community Engagement, Involvement & Support
State Of The Art Technology
Technology, Systems & Products Of Large Enterprise Organizations
Incredible Support Staff
Personal Service
High Touch Attention
Strong Customer Relationships
Personal & Professional Sales Staff
It is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business.
Example Company Objectives
Grow Organizational Footprint
Acquisitions
Provide Excellent Customer Service
Promote a Positive Work Culture
Highlight Exceptional People
Have Highly Effective Decision Making
Provide Community Support
Provide Customer-Transparent Support Functions
Have Leadership Greeting Customers By Name
These objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the ‘solutions’ or social solutions that might directly, or indirectly help achieve those objectives.