The major reason why this ad will get disapproved by Facebook is it uses an image that puts overweight people in a negative light, and has the text "NEED DIET" written on it. Facebook has strict rules about possibly making Facebook members with a 'less than ideal' body shape, feel bad. That's a no-no for Facebook. Get the rest of the story by downloading this presentation

1. by : Roger Hall
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How to Use Graphics in Your Ad… to Best Advantage
One of the major advantages Facebook offers, over regular text ads, is the opportunity to use graphics along with text to
get your message across. Who else does this? Let's take a look at some real life examples at how graphic text can focus
your attention, even when it's surrounded by the hubbub of daily life;
The photo feature in Facebook is not limited to photos or clip art. It also allows you to use techniques such as super-
imposing text on top of the image, in addition to the text shown above the image in the headline… and below the image
in the regular text area. I'm going to show you an easy way to do that.
First, here is an example of an ad in Facebook that will likely NOT get approved, and WHY
The major reason why this ad will get disapproved by Facebook is it uses an image that puts overweight people in a negative light,
and has the text "NEED DIET" written on it. Facebook has strict rules about possibly making Facebook members with a 'less than
ideal' body shape, feel bad. That's a no-no for Facebook.
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2. For comparison, in the same weight loss market; here on the left is an ad that
likely WILL get approved, because it is not putting a particular body-type in a bad
light.
Now, the Facebook reviewer may have an issue with the partial clothing… and
may or may not approve it for that reason. But at least we are not making fun of
anyone.
Here below are some examples of regular images with text superimposed, to
increase their effectiveness. Images like these should get approved by Facebook
reviewers… and give you some ideas of what to do in your own ads.
As you can see, the text communicates the message before your prospect has even read the headline of your ad. That's
powerful. Wondering the best way to do this? I have created a video for you that shows you how, using one of my
favorite screen capture and editing programs; Snagit [ www.snagit.com ] . You can get a free trial at that address. I will
be sending you this free how-to video shortly.
Using Images that Look Like Videos Inside Facebook Ads (Power Tactic)
This is a very powerful method of increasing CTR (which lowers your ad cost per click and typically increases your Return
on Investment (ROI).
Here are some examples of how I have taken a regular image and made a few additions to make them look like videos.
Facebook will generally approve such images in ads… as long as there actually is a video your prospect can watch when
they arrive on the landing page.
The safest option is to have some text along with the video, and have a video on the page that does not start
automatically as soon as the page loads (as these are likely to get rejected).
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3. Once you have your first ad approved by Facebook reviewers, you can try to get a version approved where the video
does start automatically as soon as the page loads.
This generally adds to response and can increase the efficiency of your campaign, because you don't have to rely on the
prospect actually clicking on the video to start it. The less you need the prospect to do to get the message across… the
better off you will be as an advertiser.
Use these techniques and bring in others to boost the effectiveness of your Facebook ads and you are sure to see a
boost in response.
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