1. Rufo Guerreschi | CEO
Delivering unmatched freedoms to your digital life
A startup spin-off of the Trustless Computing Consortium
2. We are building a mass-market
2mm-thin handheld and a TV-connected box
that, jointly, radically exceed state-of-the art in (A) the
privacy and security of your communications, and (B)
in the choice of content and quality of experience of
your home entertainment.
3. The Big Problem (A)
Privacy and security
of digital
communications
self-censorship
data theft
unwanted travel
6. Special Sauce (A)
3. An existing Consortium with globally-
unique high-assurance ICT expertises
4. Free and Safe in Cyberspace event series
in Brussels, New York, Brazil, to build consensus
1. Extreme levels of security review relative to
complexity, down to the CPU and fabrication
2. Citizen-witness &citizen-jury
based oversight processes
Networks
Ideas
7. Market & Competition (A)
Global Mobile Security Market in Millions $ by
2020 (Allied Market Research)
Market
0
4000
8000
12000
16000
20000
24000
28000
32000
36000
40000
2014 2016 2018 2020
Competition
8. Rufo Guerreschi
CEO
The Team
CPU (Brazil) Maker of World’s only general-purpose
publicly verifiable CPU, the 100-300Mhz Leon3/Sparc-
based SCuP
Fabrication Oversight (Germany) World’s largest
Artificial Intelligence R&D center, by number of staff
and external funds (owned by Airbus, Daimler, BMW,
Google, Intel, Microsoft)
OS* (Germany) Maker of the leading high assurance
FLOSS microkernel framework.
Fabrication (Italy) The only independently-owned
and economically-viable EU chip foundry, within the
60nm and 160nm capabilities. Not catering to military.
Crypto EU leading academic R&D centerin crypto,
quantum crypto and anonymizaiton technologies, lead
by Bart Preneel.
The Trustless Computing Consortium
* Aggregated unique global R&D partners
around the 4-15M€ Trustless Computing
Initiative.
* Brought valuation of EU largest planned
media tech park, Open Media Park, from 3€
to 21M€.
* Founded and lead an open source e-
participation solutions firm for social orgs,
that sold in 3 continents.
* Lead EU sales of J2ME provisioning system
till a 10M€+ sale to Telefonica in 2001
*exploring replacement with other microkernel firm
Includes:
9. The Team
Artur Pylak
CFO
*ROLE: business planning, competitive
analysis, market positionsing,
fundraising, due diligence, budgeting
*Leading market analysis expert at SSR
LLC in IT security and high-volume AI
systems.
*Co-authored leading market and
competitive reports in such domains
(PDFs: 1, 2). Formerly CFO at several
startups.
Tbd
CTO
Tbd
COO
10. But, how can we scale
exponentially to tens
of millions of users!?
Need to solve another big problem!
11. Very poor choice of content and user experience,
on your home TV, compared to your mobile phone
The Big Problem (B)
12. 1. Just add to the CivicBox
A.Two
front cameras and
sensors for 3D finger
tips tracking
2. Just add to the CivicPod
A. An off-the-shelf
DVB-T2 tuner
B.An off-the –shelf
Android phone
w/FullHD
Anonymization
chipset (CivicDongle)
B.Match a CivicPod w/out secure chip to a off-the shelf
DVB-T2 remote:
CivicRemote
13. And magically … you can use the CivicPod to
“touch-control” your Android Mobile Account
from your sofa
3.
14. Market & Competition (B)
Market
Competition
2.2M Android apps No No No
1.1BN Websites No No No
Local TV/Radio Apps No No No
15. Timeline & Business Model 1
Month 1-12 CivicPod & Dongle
- Build the computing base via the Consortium and the CivicPod & CivicDongle MVP via TRUSTLESS.
- Incorporate Trustless Computing Consortium, and enlarge to include 3-4 large financial institutions (and/
or mobile telcos) which to be (A) end-users for internal top exec & staff communications; and (B) sales
partners to offer CivicPod as alternative to token, that offers offering: one-time-passord, confidential
communications, confidential e-banking, password saving.
- Establish Trustless Computing Certification Body and consolidate expert consensus on unique security
paradigms/value with event series. Beta Testing.
- Extreme levels of security and UX review by renowned IT security experts and start, paid/volunteer
Month 15 CivicPod - Go-to-Market.
- 10K CivicPod+CivicDongle unit pairs for very high-net-worth individuals, with only security software
features enabled, while home entertainment features are “stealth mode” till Month 21.
- Sold at 2-4K€ via CivicLabs in center of San Francisco, Berlin and Paris, that also host servers and assembly.
Channels Options: (a)Via centercity branches of sales partners, with dual-branding; OR (b)Via own branded
stores to “brick and mortar” through co-marketing of high-net-worth individuals’ social clubs (such as
Coockoo’s Next in SF). Corporate discounts of 25-75% for network effects.
16. Timeline & Business Models 2
Month 16 -21 CivicTV
- Build MinimumViable Product of the CivicTV
- Incorporate the OpenTV Next Consortium. Function: governs the UX and priority of default apps in
the CivicDongle platform. Governance: 33% by content providers based on viewer-minutes, 34% by
users/audience; 33% technology providers. Prospective Full Members:
-- Content Members, e.g. major linear and non-linear video content rights holder that AREon Samsung
TV, Chromecast, etc., but want to increase they negotiating power towards them; or ARE NOT on
them, such as nearly all global/EU/Italian Android mobile video apps (!) and android game, and most
local and national TV content producers; server-side-only AI digital assistants/ chatbots seeking unique
privacy–based competitve edge (e.g.Viv.ai)
-- Sales partners (mobile or fixed telcos and/or national and local broadcasters),
Month 18 CivicTV –Public Beta, with 10K units
Month21-27 Wide-marketroll-out:
Around 200-700K unit pairs rolled out to end-user through sales partners (mobile telco and/or
banks), with 3 different software activation plans: (A) 30€/mo Security-only; (B) 15$/mo
Entertainment-only (C) 40$/mo Security + Entertainment
18. Funding
Funding Sought: 3M€ (or 1.7M€ for a go-to-market w/out voice features)
Stage: Round-A (closing 11/2016)
Location: To be incorporated in Berlin, Bay Area or Rome.
Bootstrapping: 250-350K€ by founder & Consortium partners
19. Timeline & Business Model 2+
Month 24- Trustless for high-volume critical AI:
Problem
Makers of moveable high-volume civilian autonomous systems (e.g. robots,
drones, cars, digital assistants) are seeking to lower by orders of magnitude the
risk of concurrent remote hacking of thousands of product units during operation,
to achieve and sustain wide-market uptake and legal authorization for use in
dense human environments.
Solution
Once established as the most trustworthy general-purpose computing base
for confidentiality and integrity, than the TRUSTLESS lifecycle and standards
will be extended to include very-high availability against remote attacks in
autonomous systems. It will offer computing base components, OEM and
value-added services for use in their most critical deterministic sub-systems
(e.g. firmware upgrade, connection, security monitoring) of high volume
critical autonomous systems.
20. Rufo Guerreschi | CEO
Delivering unmatched freedoms to your digital life
Thank You!
