Describes some of the solutinos and services offered by Cognatis, a Brazilian geomarketing and analytical marketing specialized company with growing international coverage.

1. 

September, 2010

2. 
Who we are

3. 
We provide statistical and geomarketing intelligence tools and services
with all around business applications.
Expansion Territory Direct Sales Client Retention
• Retail network Optimization Marketing Optimization • Anti-churn models
• Service coverage • Optimal territory • Target the right • Propensity help companies
• Statistical models defiition to increase markets and predictive models with large customer
help predicting sales force population using help optimize sales base to identify
future revenues efficiency. geodemographic campaings by most likely losses in
segmentation targeting the most time to retain
models. likely customers. them.

4. 
We provide statistical and geomarketing intelligence tools and services
with all around business applications.
Analytical
skills
GIS
processing
Core IT
development
This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.

5. 
Differentials that make the difference.
Techinical Coverage
Led by Reinaldo Gregori, Ph.D. in Demography Street layers for over 2,700 thousand cities
and MA in Economics from UC Berkeley and
Georgetown University. in Brazil and major cities in Latin America.
Senior analytical staff includes statisticians, Comprehensive and current
geographers and marketing specialists all with Geodemographic data (GeoPop®) for all
minimum of MA degree. cities in Brazil.
Links to acclaimed academic institutions in Brazil First Latin American statndardized
such as FIA/FEA, Fundação Seade and CEDEPLAR geodemographic and market information
keep our team updated and constantly base (Brazil, Mexico, Argentina, Uruguay,
challenged. Chile, Peru, Venezuela)
This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.

6. 

7. 
Utility Telecom
Security Retail
Other Infrastructure
Industry Government
Education Development
Bank
2006
2007
2008
2009
2010
09/05/2011
This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.

8. 
• NETtool ® • GeoPop Residence ®
• NETtool Prospect • GeoPop Day ®
• Bússola • GeoPop Trends
• Smartcoding • GeoPop Supply
SOLUTIONS INFORMATION
GEO-
ANALYTICAL
MARKETING
• Data Mining • City Selection
• Behavoral segmentation • Site Location
• Propensity models • Ponto-a-Ponto
• Retention models
• Geodemographic
seegmentation
• Territory Optimization

9. 
Geopop GeoPop Day Geopop Supply Geopop Trends
Residence •Daytime population. •Business and service •Trend indicators
•Residential •Available at census units by type, size, •Available at district
population track or street activity, and profile. level.
•Available at the level. •Available at census •Major metropolitan
census track level. •All Brazilian cities track level. areas.
•All Brazilian cities.

10.  Success
Welldone
Restructed
Emergents Maturity
Hardworkers
Young and promissing
Wealth
Hopefull
Blue-collar
Urban poors
Simple life
Not haves
Segments Sizes
Small Median Large Life Cycle
This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.

11. 
Where to locate your business units?
• More thorough than Ponto-a-Ponto, this
study analyzes a region or major city
and identifies the ideal number of new
business units and their locations.
• These studies are based on
geodemographic data and methods for
evaluating market potential.

12. 
NETtool Insight NETtool Prospects NETtool Franchising SmartCoder
The power and Deliver the right Simplicity and Get most value
flexibility of information to objectivity for from your client
geomarketing in support your franchisers and address database
your hands. field sales force retailers by standardizing
find the right and mapping
customers. them with this
innovative tool
This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.