This is a business growth workshop that focuses on helping businesses understand how to kick-start a growth phase. We believe that there are 5 steps to follow: Review, Vision, Strategy, Execute, and Success. In this workshop, insight, questioning strategies and guidelines will be provided on each step toward initiating an action plan for growing your business. Presenter: Richard Bolton, Centricity360.com @centricity360

2. Shifting Gears
Five Steps to Accelerate Your Business
Success.
T: @Centricity360 #SHLearn

3. Agenda
• Background.
• Challenges to Business Growth Today.
• Areas of Importance.
• Shifting Gears Workbook – from Review to
Success.
• Centricity360.
• Questions.

4. Background – Centricity360
Centricity360 = The Co-Driver

5. Background – Shifting Gears
• Experience – Built around years of working
with entrepreneurs and businesses.
• Canadian Association of Management
Consultants.
• Sandler Sales Training.
• Milton Chamber of Commerce.
@centricity360 #SHLearn

6. Challenges to Business Growth Today
• Failing to plan, regularly.
• The right people – delegate and trust.
• Time Management
• Welcoming change - Business conditions continually
change – Keeping up with the market.
• Technology in business (Systems and processes) and in
product Innovation
• $ - Cash flow and financial management.
• Mining the gold mine - What's the fastest way to grow
your business today?

7. Business Growth:
Areas of Importance
• Marketing: The “selling things”.
• Operations: The “making things”.
• Human Resources: The “people” part of the
business.
• Finance: The “enabler” of the business.

8. The Start Line
#shlearn
Workbook

9. 1st Gear - Review
• Company Assessment
o Internal/External
• Front Office Audit
o Marketing, Sales and Biz Development, Customer
Relations.
• Technology and Innovation
• Business Direction and Growth Strategy

10. 1st Gear - Review
SWOT - a good overall view
of your business in a visual
and concise manner.
- Strengths (+) and Weaknesses (-)
internal.
- Opportunities (+) and Threats (-)
external.

11. Questions:
What's are your
strengths?
What do you do
better than others?
Unique capabilities?
Examples:
Human resources
USP
Strong partner
relationships
Questions:
What are your
weaknesses?
What do your
competitors do
better?
What improvements?
Examples:
Funding problems
Under staffed
Poor processes
Questions:
What trends or
conditions may
positively impact you?
New opportunities?
Examples:
New product line or
partnership.
Questions:
What trends or
conditions negatively
impact you?
What are your
competitors doing
better than you?
Examples:
Flood of cheaper
products on the
market.

12. WNTBA
What Needs to be Addressed?
• After SWOT:
o What needs to be addressed?
o Implications if not addressed.
o Opportunities if addressed.

13. 2nd Gear - Vision
• A goal is a broad primary outcome.
• Golden Rules of Goal Setting: Motivate,
SMART, Writing, Action Plan and Stick 2 It!
• How much would you like to grow your
business this year? Next year?
• BHAG
• Mission, Vision and Values.

14. I want to grow my consulting business.
I will acquire 3
new clients for
my consulting
business.
I will measure
my progress by
how many new
clients I bring
on
Ask current
clients for
referrals, launch
a social media
campaign and
network.
Adding new
clients to my
business will
allow me to
grow business
and increase
revenue.
I will have 3
new clients
within two
months.
SMART Goal: I will acquire three new clients for my consulting business
within two months by asking for referrals, launching a social media marketing
campaign and networking with local businesses. This will allow me to grow
my business and increase my revenue.

15. 3rd Gear - Strategy
• Create strategies and tactics to fulfill goal,
broad primary outcome.
• A strategy is the approach you take to achieve
a goal.
• A tactic is a tool you use in fulfilling a strategy.
• Break larger goals into smaller, more
manageable chunks.
• The importance of ROI.

16. 3rd Gear - Strategy
I will acquire three new clients for my consulting business within two months by asking for referrals,
launching a social media marketing campaign and networking with local businesses. This will allow me to
grow my business and increase my revenue.
Referral Process
Social Media Strategy
Networking
RECONR (Remember, Evaluate,
Change, Opportunity, Next Steps,
Referral)
LinkedIn – Daily searches
and connection.
Blog content post to
Twitter.
Business After Hours
10 RECONR calls – 1 referral
30 minutes per day
resulting in one meaningful
connection
Connect with three
meaningful networkers
and ask for referrals.

17. Driven by ROI
Understanding ROI – All marketing strategies
should be subject to ROI.

18. 4th Gear – Execute
Mapping out the course and direction.
Why have an action plan?
• Brings clarity to your vision.
• Idea to reality
• Who is responsible?
• How are you going to take action?
• Right thing at the right time.
• Put timelines on everything

19. Business
Growth:
• Referrals
Richard May 31st
2014
Business
Growth:
• Social
Media
Richard May 31st
2014

20. 5th Gear - Success
Milestones – Check points
• The purpose of setting milestones is to
monitor your progress and ensure you stay on
track.
• Measure your milestones – measure your
progress.
• Change direction

21. 5th Gear - Success
Business
Growth
April 30th
2014
3 new clients 2 new clients Time
management
issues,
consider hiring
a virtual
assistant

22. Summarize
• 1st Gear – Review – SWOT
• 2nd Gear – Vision – SMART Goals
• 3rd Gear – Strategy and Tactics
• 4th Gear – Execute – Action Plan
• 5th Gear – Success - Milestones

23. The Finish Line

24. Centricity360
• One on One with Clients. The Co-Driver.
• Services:
o Internet Marketing strategies.
o Online selling techniques.
o Increase customer value.
o Value added technologies.
• Develop strategies and tactics to produce
results.

25. Questions
Richard Bolton
rbolton@centricity360.com
www.centricity360.com
Twitter: @centricity360
"Success is not final, failure
is not fatal: it is the courage
to continue that counts."
~Winston Churchill
Thank You