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SEO For Local Publishers

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SEO For Local Publishers

  1. 1. WEEKLY OFFICE HOURS We will begin momentarily, say hi in the chat pane! TURN ON AUDIO OR DIAL IN
  2. 2. Participation Confidential 2 Type your questions into the chat pane and we’ll address them as we go or at the end of the presentation. Ask Us a Question!
  3. 3. Today’s Agenda  What SEO means  How to approach SEO  How to optimize titles, excerpts, headers and images effectively  Linking strategy Confidential 3
  4. 4. SEARCH ENGINE OPTIMIZATION (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results Confidential 4 -Wikipedia
  5. 5. How To Approach SEO Technical SEO You could spend all day every day perfecting SEO For local publishers this isn’t a great use of time! This is taken care of for you if you’re using Locable’s Community Content Engine Practical SEO There are still things you need to do to ensure success though Focus on creating great content! The 80/20 Rule http://moz.com/learn/seo
  6. 6. NO MATTER HOW WELL YOU'VE DONE SEO CONTENT THAT IS NOT PUBLISHED WILL NOT RANK Confidential 6
  7. 7. Titles, Excerpts, Headers and Images Confidential 7 Title and description need to hook the reader! Use headers to make the article scanable and indicate to Google what the article is about.
  8. 8. Suggested Headline Make Your Eldorado Hills Home a Green Home Suggested Excerpt Sacramento County sustainable living experts offer 15 tips for your eco- friendly home Confidential 8 What’s wrong with this?  Not localized  Doesn’t “hook” the reader  So-so image How could we improve it?
  9. 9. Title Granite Bay Woman dedicated to helping sex-trafficked children Excerpt Jenny Williamson is the CEO of Courage Worldwide in Rocklin Title El Dorado Hills Babies, Cancer Patients Beneficiaries of Mercy Housing Group Excerpt El Dorado County Knitting Club providing hats for Marshall Medical patients Confidential 9
  10. 10. Confidential 10 Optimizing Content Body Enables Scanning Less Information to Filter Encourages Reading Easier to Understand Easier on the Eyes  Break copy down into short paragraphs  Use lists to make more articles scanable  Make sure headers include secondary keywords  [Cross]-link where appropriate
  11. 11. Cross-linking Effective Sites Optimize Articles, Events and Business Info • Great for SEO • Great for Discoverability • Great for Advertisers Confidential 11 Page Article Article Event Business Event Event Event Business Article Event
  12. 12. Cross-linking How-To Confidential 12 Use the lookup in the editor to link events, businesses and even other articles or pages. You can insert a link or a snippet and then edit as you see fit. Tag businesses in articles Events are automatically linked to & from businesses when selecting a venue
  13. 13. Confidential 13 Columns SPCA – Pet of the Week PTA – News and Views Faith – Passage of the Week Sports – Local HS Beat Economic Dev - “Downtown Watch” Guides Pumpkin Patch Guide Best Day/Weekend Trips Entertainment Guide Dining Guide Gift Guides Camps Guide Guides and Columns are great for SEO! Local focused titles and headers Opportunity for local images Links to local businesses and groups Easy to break up into sections Sponsorship Opportunities
  14. 14. FOCUS ON CREATING GREAT CONTENT Then follow the 80/20 rule to get the most out of it! Confidential 14
  15. 15. Helping You Reach Your Goals Ask us how these programs can grow your business We make it easier for you to do yourself:  Community Content Engine (Tech)  Training, Support and Resources  A La Carte Fulfillment Services  Additional Revenue Opportunities Standard Membership We do everything for you:  Web Editor  Community Manager  Revenue Specialist Publisher Concierge

Notas do Editor

  • Locable is an amplifier of your existing business
  • Locable is an amplifier of your existing business
  • Locable is an amplifier of your existing business

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