A pitch deck template from the Mekong Angel Investors Network's MAIN 2 event in Da Nang, Vietnam

1. Investor Pitch Deck Template
Pitch Deck Template
“There is no shortage of business ideas,
what is missing is the will to execute
them.” - Seth Goden

2. The Deck - Purpose
The purpose of your Investor Deck is not to answer all possible
questions or close immediate investment. It is to open investors minds
to your vision and get them excited to know more. The story you craft in
your Deck gets them engaged to start filling in the blanks for
themselves.
You want to give enough information to gain their interest, but not too
much as to overwhelm them or have your story lose clarity & focus.
Give them enough to get excited about, but leave them wanting MORE!
Your deck should be able to stand on its own, without your presentation.
Compelling decks are concise, tell a story, are visual, 10-13 slides,
appropriate for presentations as short as five minutes.

3. Common Pitch Deck Mistakes
Too long. Too many slides. Too much information (TMI)
“Wordy slides”: To avoid, follow Guy Kawasaki’s *10/20/30* rule
for PowerPoint for slide design: 10 slides / 20 minutes to present
the slides / 30 point font or greater
TOO MANY product details, or too many financial details
Belittling competitors
False/silly assumptions you can’t back up or don’t have data on:
No FACTS
False confidence or arrogance

4. Deck outline: slide by slide*
1) Title slide: your VISUAL elevator pitch
2) Present the PROBLEM you are solving
3) Present your SOLUTION to the problem: better than your competition
4) How your product WORKS: step by step, show your product in ACTION
5) Start-up TRACTION: use FACTS to illustrate your PROGRESS to date
6) MARKET opportunity: market size, target customer- prove DEMAND exists
7) Your competitive EDGE: what’s the “secret sauce” in your marketing mix?
8) BUSINESS MODEL: may help to create a diagram to show HOW YOU WILL
MAKE MONEY
9) KEY NUMBERS: financials such as pricing, revenue, sales
10) INVESTMENT: what is your ASK/RAI$E. How you will use these funds?
11) Your WINNING TEAM: team members and past accomplishments
12) Conclusion: contains HIGHLIGHTS/take aways (3) and says thank you!
*THIS OUTLINE IS PROVIDED AS A RECOMMENDATION. DO FEEL FREE TO BE
CREATIVE AND TAILOR IT AS NEEDED TO YOUR PARTICULAR VENTURE

5. SLIDE 1
TITLE / Visual Elevator Pitch
A brief, one-line summary over an image of your
product/service/logo that illustrates your identity and
shares your vision, product or service and the
mission of your company with investors
Keep it SHORT and make it MEMORABLE
Try to hook audience with energy of your vision
Try: making it relatable… as in “We are X for Y”
*”We are the solution for Vietnam’s ____ problem ”
*“We are AirBNB for Event Spaces”
*“We are the Starbucks of Frozen Yogurt”

6. SLIDE 2
PROBLEM
Use data and/or images to shed light on the problem you
solve. Answer, who you are solving this problem for?
Develop an authentic story based on someone’s real-world
experience which led to your concern with this problem.
Who is already solving this problem (your competition)?
How are they doing it? What are they doing wrong?
What is lacking in your competition’s approach?
Current Solutions

7. SLIDE 3
SOLUTION
Why is your product is the SOLUTION to the
problem? State your company's mantra. Explain
how your product alleviates the pain your customers
feel.
Continue telling the story about how you came to
solve this problem. Illustrate how customers
use/value your product or service
Images and visuals are better than lots of text: show
more than tell

8. SLIDE 4
HOW DOES IT WORK
Step by step...
Show the steps involved from problem to solution
Show prototype if possible
Use pictures and screenshots of your
product/service IN ACTION

9. SLIDE 5
Your TRACTION
Provide FACTS
Continue your story with customer success stories and/or
testimonials
Highlight any press, partnerships and accolades
Create a visual TIMELINE with milestones to illustrate any traction to
date. Growth metrics are key at early stage
Quotes from key partners and customers can help

10. SLIDE 6
Market Opportunity
How big is the MARKET OPPORTUNITY?
Define Your Market: What business/space you are in
Total Market Size: Dollar Size, Your Place/Niche
Customers: Clearly define exactly who you serve
Provide macro trends, insights and FACTS
This slide should PROVE there is customer
DEMAND for your product/service

11. SLIDE 7
Your competitive EDGE
What is your competitive edge?
Any techniques, methods or distribution channels that
are unique?
What’s the “Secret Sauce” of your MARKETING MIX,
how are you different from competition in your space?
Where or how will you acquire new customers, early
adopters, and take customers away from your
competition?
How will you achieve your target growth rates?

12. SLIDE 8
Your Business Model: HOW
you will make money
Describe, and/or create a diagram illustrating the
monetary inflows and outflows between customers,
your company and its stakeholders in exchange for
value proposition.

13. SLIDE 9
KEY Numbers
Financial and other numbers that are important
such as:
•Total Customers
•Pricing
•Total Revenue
•Total Expense
•Sales
•Earnings (EBITDA)
•Projected growth

14. SLIDE 10
Investment: ASK/RAI$E
State how much Capital you are raising, and with what general
Terms: Equity, Debt, Convertible Note
What is the timing of your Capital raise?
Who are your existing & notable investors, if any?
What are your key Use of Proceeds (as % of total raise)
•Founder salaries
•Sales & Marketing
•New hires
•Technology / Product or Service development
•Capital expenses / equipment

15. SLIDE 10
Your TEAM
A WINNING TEAM is key to the success of any
venture.
Profile your team members using their pictures
List impressive past accomplishments of team
members
Show that your team covers the key roles and
functions that are necessary for success in your
company/space

16. SLIDE 11
Conclusion
In CONCLUSION use BOLD text to HIGHLIGHT 3
key takeaways you want investors to remember
from your presentation
• #1 TAKEAWAY
•#2 TAKEAWAY
•#3TAKEAWAY
THANK your audience for their time and
consideration

17. Link to a winning pitch deck
Note: it’s SHORT, basic and to the point!
http://www.slideshare.net/benjaminevans/air-bed-
breakfast-pitch-deck-18014008?qid=2f2fce86-
3eaa-4569-be69-
1f1d877f8fe0&v=&b=&from_search=2