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MAIN pitch deck template

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MAIN pitch deck template

  1. 1. Investor Pitch Deck Template Pitch Deck Template “There is no shortage of business ideas, what is missing is the will to execute them.” - Seth Goden
  2. 2. The Deck - Purpose The purpose of your Investor Deck is not to answer all possible questions or close immediate investment. It is to open investors minds to your vision and get them excited to know more. The story you craft in your Deck gets them engaged to start filling in the blanks for themselves. You want to give enough information to gain their interest, but not too much as to overwhelm them or have your story lose clarity & focus. Give them enough to get excited about, but leave them wanting MORE! Your deck should be able to stand on its own, without your presentation. Compelling decks are concise, tell a story, are visual, 10-13 slides, appropriate for presentations as short as five minutes.
  3. 3. Common Pitch Deck Mistakes Too long. Too many slides. Too much information (TMI) “Wordy slides”: To avoid, follow Guy Kawasaki’s *10/20/30* rule for PowerPoint for slide design: 10 slides / 20 minutes to present the slides / 30 point font or greater TOO MANY product details, or too many financial details Belittling competitors False/silly assumptions you can’t back up or don’t have data on: No FACTS False confidence or arrogance
  4. 4. Deck outline: slide by slide* 1) Title slide: your VISUAL elevator pitch 2) Present the PROBLEM you are solving 3) Present your SOLUTION to the problem: better than your competition 4) How your product WORKS: step by step, show your product in ACTION 5) Start-up TRACTION: use FACTS to illustrate your PROGRESS to date 6) MARKET opportunity: market size, target customer- prove DEMAND exists 7) Your competitive EDGE: what’s the “secret sauce” in your marketing mix? 8) BUSINESS MODEL: may help to create a diagram to show HOW YOU WILL MAKE MONEY 9) KEY NUMBERS: financials such as pricing, revenue, sales 10) INVESTMENT: what is your ASK/RAI$E. How you will use these funds? 11) Your WINNING TEAM: team members and past accomplishments 12) Conclusion: contains HIGHLIGHTS/take aways (3) and says thank you! *THIS OUTLINE IS PROVIDED AS A RECOMMENDATION. DO FEEL FREE TO BE CREATIVE AND TAILOR IT AS NEEDED TO YOUR PARTICULAR VENTURE
  5. 5. SLIDE 1 TITLE / Visual Elevator Pitch A brief, one-line summary over an image of your product/service/logo that illustrates your identity and shares your vision, product or service and the mission of your company with investors Keep it SHORT and make it MEMORABLE Try to hook audience with energy of your vision Try: making it relatable… as in “We are X for Y” *”We are the solution for Vietnam’s ____ problem ” *“We are AirBNB for Event Spaces” *“We are the Starbucks of Frozen Yogurt”
  6. 6. SLIDE 2 PROBLEM Use data and/or images to shed light on the problem you solve. Answer, who you are solving this problem for? Develop an authentic story based on someone’s real-world experience which led to your concern with this problem. Who is already solving this problem (your competition)? How are they doing it? What are they doing wrong? What is lacking in your competition’s approach? Current Solutions
  7. 7. SLIDE 3 SOLUTION Why is your product is the SOLUTION to the problem? State your company's mantra. Explain how your product alleviates the pain your customers feel. Continue telling the story about how you came to solve this problem. Illustrate how customers use/value your product or service Images and visuals are better than lots of text: show more than tell
  8. 8. SLIDE 4 HOW DOES IT WORK Step by step... Show the steps involved from problem to solution Show prototype if possible Use pictures and screenshots of your product/service IN ACTION
  9. 9. SLIDE 5 Your TRACTION Provide FACTS Continue your story with customer success stories and/or testimonials Highlight any press, partnerships and accolades Create a visual TIMELINE with milestones to illustrate any traction to date. Growth metrics are key at early stage Quotes from key partners and customers can help
  10. 10. SLIDE 6 Market Opportunity How big is the MARKET OPPORTUNITY? Define Your Market: What business/space you are in Total Market Size: Dollar Size, Your Place/Niche Customers: Clearly define exactly who you serve Provide macro trends, insights and FACTS This slide should PROVE there is customer DEMAND for your product/service
  11. 11. SLIDE 7 Your competitive EDGE What is your competitive edge? Any techniques, methods or distribution channels that are unique? What’s the “Secret Sauce” of your MARKETING MIX, how are you different from competition in your space? Where or how will you acquire new customers, early adopters, and take customers away from your competition? How will you achieve your target growth rates?
  12. 12. SLIDE 8 Your Business Model: HOW you will make money Describe, and/or create a diagram illustrating the monetary inflows and outflows between customers, your company and its stakeholders in exchange for value proposition.
  13. 13. SLIDE 9 KEY Numbers Financial and other numbers that are important such as: •Total Customers •Pricing •Total Revenue •Total Expense •Sales •Earnings (EBITDA) •Projected growth
  14. 14. SLIDE 10 Investment: ASK/RAI$E State how much Capital you are raising, and with what general Terms: Equity, Debt, Convertible Note What is the timing of your Capital raise? Who are your existing & notable investors, if any? What are your key Use of Proceeds (as % of total raise) •Founder salaries •Sales & Marketing •New hires •Technology / Product or Service development •Capital expenses / equipment
  15. 15. SLIDE 10 Your TEAM A WINNING TEAM is key to the success of any venture. Profile your team members using their pictures List impressive past accomplishments of team members Show that your team covers the key roles and functions that are necessary for success in your company/space
  16. 16. SLIDE 11 Conclusion In CONCLUSION use BOLD text to HIGHLIGHT 3 key takeaways you want investors to remember from your presentation • #1 TAKEAWAY •#2 TAKEAWAY •#3TAKEAWAY THANK your audience for their time and consideration
  17. 17. Link to a winning pitch deck Note: it’s SHORT, basic and to the point! http://www.slideshare.net/benjaminevans/air-bed- breakfast-pitch-deck-18014008?qid=2f2fce86- 3eaa-4569-be69- 1f1d877f8fe0&v=&b=&from_search=2

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