1. Creating
your own
community
Robin Fenwick / @CIMARobin
Director of Member and Student Services
Chartered Institute of Management
Accountants

3. CIMA’s proprietary community,
CIMAsphere

4. Brings together blogs (original content)

5. Groups – peer conversations around
special interests

6. Discussions – a place to ask questions,
and get answers

7. News – our push comms

8. Why
bother?

9. Over
30,000
registered users in
three years 10%
active most of the time

10. vs

11. 43,193
Facebook fans / likes
3,500
talking about CIMA most of the time

12. 11,851
Twitter followers to our
main account

13. It’s an, not
either/or

14. If you build it,
they will come

15. It has to do
something
different

16. Exclusive
content and
community
leading experts

17. Not what’s
new, but what
you need now

18. Bring together great
content and
knowledgeable
people to increase
member value and
belonging …Improves member
retention

19. Content:
Be authentic
Keep it simple
Create an emotional reaction

20. Take thepulse of
your membership or
clients
…Improves your
service

21. Gather rich
analytics data
…Improves your
prospects

22. Provide and control
commercial
opportunities
…Increases your
revenues

23. Earn your
crust
…link the
community to
business goals

24. Hire well,
or educate
Social media is a unique
medium which imposes its
own values.

25. Sometimes how you
react
matters more than
how you plan

26. Get started with Ning
Hosted – nothing to install – pain free

27. Where next?
Gameification
Mobile
Evolution not revolution